I had a fascinating conversation with a fellow Rotarian after our club meeting last week. Rick and I were discussing the change in media over the past 3 decades and how information is both disseminated and heard. We laughed about the days that don’t seem so long ago when you had to get up to change the television channel, so you ended up having a longer attention span!
The conversation I had with Rick goes beyond simply media coverage. If you pay attention to presidential campaigns, popular television shows, or even business websites, you’re finding that we take in the world more and more in “sound bytes.” Now we can debate the efficacy of this for hours, but let’s at least admit it’s real. What’s that mean for you in a business sense?
It means that if you want to be influential, you need to become skilled in sound bytes. This means being interesting, charismatic, pithy, articulate, and above all else, giving valuable content. You might be trying to influence employees, co-workers, investors, prospective and current clients, or just your spouse on where you want to go on vacation. We live in a sound byte world, so don’t fight it. Rather embrace it by becoming masterful in its delivery. The art of being influential in the 21st century is different that it was 3 decades ago. You’d better become artful….
This week’s quote –
You can read more of Captain Jack’s musings in Dan’s new book, Unleashed Leadership (see cover below). Jack has an anecdote after every chapter. On pre-order now with a 40% discount. Click here to buy your signed copy today!
Earlier this week, you may have read the tale of the great escape as told by the escapee, Captain Jack. The dude showed he’s still got game when it comes to getting unleashed – or in this case running with the leash still secured to him. He explained the extra “baggage” kept him from being able to fully maximize his agility and nimbleness, so he was quickly corralled by yours truly.
All that being said, one can learn a few post-event from his response.
Although being scolded, Captain Jack showed no remorse. He trotted home accepting the fact that his adventure was short-lived; he drank up the entire bowl of water; went to the window to get a full stretch, and then settled in for a much deserved nap.
Very often, when we humans fail at some attempt at a new opportunity – maybe it was a sales call, an interview, a misunderstanding, or just a good attempt that went awry – we allow that failure to become “leashed” to us for hours, days, months, or even years.
Dogs have it figured out better. They chalk up failure to happenstance or serendipity and just move on. They are seeking out that next smell; or that next opportunity. Wasting time on failures means you just might miss that next chance for success.
Take it from dogs – Be bold and courageous and do your best. If it works, great. If you fail, then you’ve learned something. If you walk away from failure without having learned something and improving yourself, then the failure wins. If you walk away from failure and let it stick around and rent space in your brain, then it wins again. The only way you win is to dump the leash and be free to check out new smells and new opportunities to run.
© 2015 Toro Consulting, Inc. All rights reserved
Read more Captain Jack in my (or our) new book, Unleashed Leadership. Pre-orders now being taken with a substantial discount. Order today and assure you get a signed copy on the first release in October!
“This book has arrived at a great time for you, because no matter what stage of growth you currently occupy, Dan will help you to grow further and faster. He creates positive change with positive psychology, but also creates sustainable results through the mastery of the skills and behaviors required for ongoing success. Make no mistake, this isn’t a “self-help” book. You need Dan’s help, as so many others have.” Excerpt from Foreword by Alan Weiss, author of Million Dollar Consulting and 60 other business books in 12 languages
I escaped last week. Barb had me on the leash and she wasn’t focused on me. She was scolding Dan for something dumb he did. That meant when she sidestepped on the front stairs and lost her grip on my leash, my moment of opportunity arose. And I took it…
I still have breakaway speed. I fled up my street like a cheetah on the hunt. I heard Dan yell, “Jack,” but that didn’t stop me. I was unleashed. Well, actually not really. The leash was still attached to my harness and it was flopping around wildly behind me as I ran.
Dan didn’t take too long to track me down. I was scampering around houses, but he could hear the stupid leash and knew where I was. I also knew that he could get close to me and easily step on it and stop me, so I gave up without much of a fight. My moment of freedom was short-lived this time.
Here’s the deal – if you have freed yourself from your confines, but choose to bring the baggage that should be left behind, you’re no better off than me dragging around the leash. Your “dangling leash” will render the pursuit of your goals and dreams as fleeting as my adventure. If you’re going to go for your dreams, then leave the leash behind. The extra weight and cord will hold you down. Be free and prosper…
This week’s quote –
You can read more of Captain Jack’s musings in Dan’s new book, Unleashed Leadership (see cover below). Jack has an anecdote after every chapter. On pre-order now with a 40% discount. Click here to buy your signed copy today.
My colleague Betsy Jordyn and I just completed a 3-part virtual workshop experience with nearly 40 consultants from around the country on branding. The culmination yesterday actually started getting culinary…
Here’s the deal on banding for any business or practice… You have to have both the steak and the sizzle in order to be significant, interesting, and ultimately successful in promoting your unique brand. The steak is your content and the sizzle is your delivery. Here’s my recipe…
- Defrost the steak. Take your talent and skill out of deep freeze and that it. Specifically, truly understand your value and how you improve the condition of others. Define who those “others” are – CEOs, Presidents, or the retail buyer. You are marketing your brand to people, not organizations. Understand and believe in your brand and know clearly who benefits from it.
- Season the Steak. Make your content powerful. Make it unique to you based on your experience and “smarts.” Create categories that will be valuable to the readers and listeners of your intellectual property. Create content that will rise above the rest of the “noise.”
- Sizzle. Alan Weiss has said that if you don’t toot your own horn, there is no music. You’re responsible for branding yourself through the distribution of your intellectual property, your marketing, your networking, and your value. Here;s the thing – boring never works. You must be interesting. You do this by being contrarian; by being edgy; by being bold; by being creative; by being fearless; and by being clever. You’re genius will never be fully tapped – fully unleashed – if nobody knows you exist.
Bottom line – you can cook your steak inside that fence, but the sizzle will be the thing that unleashes the value to the world. Make no mistake, you need both. It’s a process that requires discipline, creativity, and guidance. I know Betsy and I needed help from our mentor and community….and we still utilize it!
What are you doing to make a great steak and sizzle in your business and career?
© 2015 Toro Consulting, Inc. All Rights Reserved
Important – My new book is out and ready for pre-order at a 40% discount. Purchase Unleashed Leadership today and it will be sent out to you (signed by me) in October. Sales are already brisk…buy yours now! Buy here
Important Again – Want to make sure you are kept apprised of future Betsy & Dan events? Visit my website and subscribe to my mailing list under “Betsy & Dan.” Website for Betsy & Dan
15 minutes, 50 seconds
© 2015 Toro Consulting, Inc. All Rights Reserved
Order your signed copy of Unleashed Leadership to be mailed out in October. 40% discount when ordered now!
“This book has arrived at a great time for you, because no matter what stage of growth you currently occupy, Dan will help you to grow further and faster. He creates positive change with positive psychology, but also creates sustainable results through the mastery of the skills and behaviors required for ongoing success. Make no mistake, this isn’t a “self-help” book. You need Dan’s help, as so many others have.”
Alan Weiss, author Million Dollar Consulting (excerpt from Foreword)
This week’s focus point…Thunder and Lightning
Captain Jack hates thunder. Hates it with a purple passion. In fact, he believes it’s his duty to furiously bark at the thunder, in some attempt to make it suddenly stop. The thunder doesn’t care, and keeps on rolling.
Thunder is actually the sound caused by lightning. It’s the result of that bolt producing a rapid expansion of air leading to a similar reaction like a sonic boom. Without getting overly scientific, you can’t have thunder without lightning. I guess that means that Captain Jack has a bone to pick with lightning, too.
Are you creating thunder in your own career?
Just like thunder can’t be created without an opening electrostatic discharge commonly referred to as lightning, your career will either be resounding or indistinct based on the electricity you generate. I’ve found that far too many people fear causing lightning in their lives. It’s usually based around fear – fear of failure, fear of rejection, even fear of success. What would happen if you had no fear to manifest your own jolts of lightning? What if you planned and took action on risks and opportunities to see if you could eventually make some noise?
Bottom line – no lightning, no thunder up in the skies. For you, no electricity (passion and boldness), no noise (maximized success and significance of helping others) in your career. Life’s too short not to enjoy the majesty of a thunderstorm (although Jack might disagree). It’s also too short not to take all your talents and passions and initiate your own storm and make some noise.
© 2015 Toro Consulting Inc. All Rights Reserved
I’m at my United gate on Sunday getting ready to head out to my conference in beautiful Cartagena, Colombia. If you’ve ever stood in line waiting to get on the plane, you’ve probably seen someone try to carry on luggage that is too big.
On Sunday, I watched a woman with a red roller bag try to convince the gate person that her bag fit. She tried to stuff the bag in the cage they use to show if the bag will fit in the overhead compartment. She stuffed, she squeezed, she prayed. She took it out and tried other geometric positions to no avail. The bag didn’t fit.
The next thing we all saw was her disgustedly opening the suitcase out and throwing things out to make it “smaller.” I don’t know where she was going to then try to stuff that clothing, but rearranging wasn’t going to work. Luckily for me, I walked past her and on to the plane, as she was getting more exasperated by the second.
I’ve seen business leaders try to stuff, squeeze, and pray as they tried to force their desired culture into their company. Just like this lady with the red bag, they were fruitless in trying to motivate by force to eliminate inefficiencies, drama, conflict, and lack of communication. Culture isn’t formed by force; it’s created by influence.
The days of command and control and hope that people will mindlessly fall into place are long gone and those days weren’t always good. It takes 3 factors to create an unleashed leadership in your company. It not only takes all of them, it requires they are all present. They are mentoring, selflessness, and autonomy. I spoke at length on these topics during my speech to the group of insurance executives at the conference. I will write about these concepts over the course of days on this blog.
The takeaway for today is this…
If you’re trying to squeeze and force your desired culture into your business, you’re going to end up as exasperated as the woman with the red bag at the United gate. Discover the art of influence and become an unleashed leader.
© 2015 Toro Consulting, Inc. All rights reserved