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Weedin Unleashed Video from June 2

June 3, 2014 Leave a comment

Topic is on Team Building and how your “stars” create great teams. Perfect for CEOs, solo practitioners, sales manager, and executives. And you!

© 2014 Dan Weedin. All Rights Reserved

On Being Johnny Cash

May 17, 2014 1 comment

From my May column for the Kitsap Business Journal…

Last month, I was in Bogotá, Colombia, to speak at a conference. I stayed an extra week to visit with family, as I am half-Colombian on my mother’s side. I have five aunts still living and scads of cousins. It’s always a joy to mix business with pleasure, especially in such a cool city as Bogotá.

I was sitting with my aunt and two cousins on a gorgeous Saturday afternoon in her living room that overlooked the mountains in the distance. The view was spectacular and I had that feeling of being a continent away from my normal world. That changed suddenly when the radio station we were listening to made a switch in programming from its Latin music to one I was very familiar with. As I was absorbing the ambiance of the classic South American city, I recognized the unmistakable dulcet tones of … Johnny Cash. I literally did a double take. Here I was in Bogotá and the voice coming from the radio was a legendary American country artist. I might as well have been perched in Nashville.

It doesn’t matter your age, the area you live in, or your taste in music. If you’re an American over about 20 years old, you know the name and the sound of Johnny Cash. Although he passed over a decade ago, Johnny Cash developed a symbol so powerful, that millions of Americans can picture him in their mind by just listening to his music. Now that’s brand.

When I say Johnny Cash, you probably picture the ruggedly handsome man in black, with wavy jet-black hair and a guitar slung over his shoulder. You hear the deep, rich, baritone voice with a slight twang that drips with heart and soul.

How badly would you like to create a brand like that for your business?

If you’re smart, then pretty badly! We all want to be “top of mind” when it comes to our profession, whether we offer a product or service. The question becomes, how can we become like Johnny Cash?

Without belting out a rendition of “A Boy Named Sue,” I’ll share with you my five strategies and tactics to Being Johnny Cash …

1. Create a Look.  Johnny Cash was “the man in black.” Heck, he had a song by the same title. He became synonymous with the bad boy image of his time by always being dressed head to toe in black. What “look” can you create through consistency? Consistency in marketing is critical. It includes your logo, your signage, your documents, your letterhead, and your social media presence. When people see your work, they should immediately be able to identify you.

2. Create a Sound. Johnny Cash’s voice is so unique, once you’ve heard it, you will always recognize it. How are your products or services unique? What separates you from your competition? If you aren’t unique and an object of interest, why would anyone do business with you over someone else? Cash’s voice drew people in. How does your exclusivity and image of difference do the same?

3. Create a Following. Johnny Cash certainly wasn’t the only country-western singer of his time, yet he created an immense following of loyal fans. Do you have that? What kind of a business community are you building? What value are you providing so that people will follow your writings; listen to your speeches; buy your products at any cost; or seek you out because of the experience of others? Entertainers are skilled at creating “groupies.” Maybe you need some, too.

4. Create a swagger. JC was one of the original entertainers with “swag.” The term swag comes from the hip hop music industry and means superlative style. JC had superlative style based on the machismo that he exuded. Do you have swag in your persona? Now, I’m not talking arrogance; rather a powerful self-confidence. If you don’t have supreme confidence in your ability to help others with your products and services, then why should they? The first sale is to yourself, and you need to buy in big-time.

5. The Music. Johnny Cash reached into people’s souls with his music. It was often describing pain, sorrow and loss that his audience could identify with. He also sang with humor to lift spirits. What’s your message? Don’t have one? You’d better get one then, and a good one. Your message is about how you improve the conditions and lives of others, and you’d better “sing” it in a way that causes an emotional response. Logic makes people think; emotion makes them act. Too often, business people like to express themselves logically, and lose the attention of their audience because they couldn’t uncover the emotion.

Bottom line — People of all types are hugely successful in this world when they have a consistent message that engages the masses and do it in a confident manner that touches people’s emotions. Johnny Cash did that. So did Steve Jobs, Walt Disney and Mark Zuckerberg. If you’re not doing it, you must start. Take a look at my list and start moving boldly forward. If you are doing it then keep learning, growing, and developing your brand so one day, you will be as legendary in your world as Johnny Cash is in his.

14_02_DanCapJackRetouch_001Dan Weedin is a strategist, speaker, author and executive coach. He helps business leaders and executives to become stronger leaders, grow their businesses, and enrich their lives.  He was inducted into the Million Dollar Consultant™ Hall of Fame in 2012. You can reach Dan at 360-697-1058; e-mail at dan@danweedin.com or visit his website at www.DanWeedin.com.

 

Weedin Unleashed Video – April 28th

April 29, 2014 Leave a comment


© 2014 Dan Weedin. All Rights Reserved

7 Myths & Monsters That EVERYONE Should Avoid…

April 24, 2014 1 comment

This is an article that appeared recently in an insurance blog website called Insurance Splash. The target audience as you will see is insurance agents. However, if you look more closely (and you should), these concepts are valid for ALL professional services businesses regardless of size.

My new article posted on Insurance Splash blog site. Sharing with you!check mark

Thanks to Insurance Splash for publishing it!

I’ve been working closely with insurance agents as a coach and mentor for the past 8 ½ years and one thing is clear to me.

Agents and brokers are leaving money and clients on the table because they fall victim to 7 insidious myths and monsters that lurk in the bushes.

These monsters have always been hanging around (even when I was selling insurance), yet like zombies, they can change and morph with time and technology (zombies do that, right?).

While there are many snares and traps waiting to upend agents, I’ve got my Top 7 Myths and Monsters that need to be avoided to attain your maximum success. Let’s be candid, however. Really good agents are often tripped up by these monsters. Successful agents with bountiful books of business get blindsided. No one is immune. The problem with veteran agents making a nice living is that they can fall into the “success trap.” That is worse than all these monsters combined. The success trap keeps agents comfortable and thinking they don’t need to grow, learn, or change. When you’re in the success trap, you are more likely to buy in and live in these myths forever, and that’s where you waste talent and lose opportunity.

- See more at: http://www.insurancesplash.com/blog/insurance-sales-myths-monsters/#sthash.mIzxbcD5.dpuf

I’ve been working closely with insurance agents as a coach and mentor for the past 8 ½ years and one thing is clear to me. Agents and brokers are leaving money and clients on the table because they fall victim to 7 insidious myths and monsters that lurk in the bushes. These monsters have always been hanging around (even when I was selling insurance), yet like zombies, they can change and morph with time and technology (zombies do that, right?).

While there are many snares and traps waiting to upend agents, I’ve got my Top 7 Myths and Monsters that need to be avoided to attain your maximum success. Let’s be candid, however. Really good agents are often tripped up by these monsters. Successful agents with bountiful books of business get blindsided. No one is immune. The problem with veteran agents making a nice living is that they can fall into the “success trap.” That is worse than all these monsters combined. The success trap keeps agents comfortable and thinking they don’t need to grow, learn, or change. When you’re in the success trap, you are more likely to buy in and live in these myths forever, and that’s where you waste talent and lose opportunity. Identifying these myths and monsters will help you stay out of the success trap and on the road to boundless success. Let’s take a closer look at each one:

I’ve been working closely with insurance agents as a coach and mentor for the past 8 ½ years and one thing is clear to me.

Agents and brokers are leaving money and clients on the table because they fall victim to 7 insidious myths and monsters that lurk in the bushes.

These monsters have always been hanging around (even when I was selling insurance), yet like zombies, they can change and morph with time and technology (zombies do that, right?).

While there are many snares and traps waiting to upend agents, I’ve got my Top 7 Myths and Monsters that need to be avoided to attain your maximum success. Let’s be candid, however. Really good agents are often tripped up by these monsters. Successful agents with bountiful books of business get blindsided. No one is immune. The problem with veteran agents making a nice living is that they can fall into the “success trap.” That is worse than all these monsters combined. The success trap keeps agents comfortable and thinking they don’t need to grow, learn, or change. When you’re in the success trap, you are more likely to buy in and live in these myths forever, and that’s where you waste talent and lose opportunity.

- See more at: http://www.insurancesplash.com/blog/insurance-sales-myths-monsters/#sthash.mIzxbcD5.dpuf

I’ve been working closely with insurance agents as a coach and mentor for the past 8 ½ years and one thing is clear to me.

Agents and brokers are leaving money and clients on the table because they fall victim to 7 insidious myths and monsters that lurk in the bushes.

These monsters have always been hanging around (even when I was selling insurance), yet like zombies, they can change and morph with time and technology (zombies do that, right?).

While there are many snares and traps waiting to upend agents, I’ve got my Top 7 Myths and Monsters that need to be avoided to attain your maximum success. Let’s be candid, however. Really good agents are often tripped up by these monsters. Successful agents with bountiful books of business get blindsided. No one is immune. The problem with veteran agents making a nice living is that they can fall into the “success trap.” That is worse than all these monsters combined. The success trap keeps agents comfortable and thinking they don’t need to grow, learn, or change. When you’re in the success trap, you are more likely to buy in and live in these myths forever, and that’s where you waste talent and lose opportunity.

- See more at: http://www.insurancesplash.com/blog/insurance-sales-myths-monsters/#sthash.mIzxbcD5.dpuf

Read entire article on Insurance Splash web site

© 2014 Dan Weedin. All Rights Reserved

Sometimes You Just Need a Paperclip

April 3, 2014 Leave a comment

So I’m in Bogotá, Colombia to speak at the 2014 Latin American Distribution seminar. As is my custom when traveling, I bring one black suit with multiple shirts. That is always good enough for a 2-day conference. As I’m preparing to go to breakfast, a terrible thing happens. I realize my zipper tag is missing. Gone. These slacks are fresh from the dry cleaners so I’m figuring it’s lying on their floor somewhere. Does me no good now.

I’m an expert in crisis planning and I think I’m in good shape. I find the sewing kit nice hotels always have and grab the safety pin. Too small. It wouldn’t stay affixed moving it up and down. Now I panic.

Good thing I have my own expert. I text my lovely and talented wife, Barb. (Actually to be candid, we already had been talking…the safety pin was her idea. You think I knew this myself?) She says go to front desk and get a paper clip. I went and got three of them (insurance in case I mutilated one or two in the process). It worked on the first try! I was very proud of myself and this newfound skill. The part that keeps me humble is that I would have never gotten their without Barb’s help. As she texted me back, we make a great team.

Where or who is your crisis expert? Where do you turn when your business has an unexpected “zipper malfunction?” Let’s face it, crisis happens all the time and it rarely sends a warning. You need both internal and external experts to keep you calm, give you guidance, and help you respond well. And, you need them in place BEFORE the crisis. Otherwise, the chaos increases. My personal crisis expert is a continent away as we speak, yet I was able to access her. Can you say the same?

Copyright 2014 Dan Weedin. All rights reserved

Your Achilles Heel…

March 21, 2014 Leave a comment

Last week, I did an inordinate amount of walking hills. My Achilles heel had been feeling better since it flared up last summer, but the hill walking must have aggravated that bad boy and I got more inflammation. The bottom line is it hurts!

As I was walking up the hill grimacing with every step, I realized that this small part of my otherwise healthy and able body was causing chaos. It was slowing my progress, making me divert to routes less hilly, causing pain, and generally being a nuisance and distraction. Those of you who have dealt with this injury know what I’m talking about.

The same holds true in your business or career.

What’s the Achilles heel in your life? In other words, what’s causing you pain, distraction, and forcing you to divert your route?The bottom line here is that it hurts you. You may not feel as symptomatic, but it’s there and if not dealt with can cause a rupture to your plans. Don’t let that Achilles heel in your business or career slow you down. Fix it now.

© 2014 Dan Weedin. All Rights Reserved

Human Redundancy

March 14, 2014 Leave a comment

This past weekend’s tragedy and deepening with the Malaysian Airlines plane that simply vanished is remarkably sad. Over 225 people on that plane and scores of loved ones and friends left without any closure. In today’s technologically sophisticated world, it seems unimaginable that we don’t know exactly what happened or where the plane is. My thoughts and prayers go to all that have been impacted.

On reading some of the stories coming out of this calamity, I saw that one American company lost 20 employees in the accident. While the company was global, it doesn’t matter the size…20 people is a lot. The loss of life can’t be diminished. Yet, the harsh reality of human redundancy must be mentioned. In business travel today (with autos being the most dangerous), the chance for multiple people from any one company either perishing or being injured is real. A global company, while hurt, can recover more quickly due to greater resources. What about a small business? What if you lost 10% of your employees in one event? What are your contingency plans?

Tragic events hurt from a human perspective. From a business perspective, they can be insurmountable unless you have a plan.

Bottom line – get a plan.

© 2014 Dan Weedin. All Rights Reserved

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