Cheeseburgers get a bum rap in my estimation. The are easily viewed as being common, ordinary, or one shade. I can still hear the late John Belushi screaming out “Cheeseburger, cheeseburger, cheeseburger…Pepsi no Coke,” on the famous Saturday Night Live skit of the 1970s. I would argue that there are more shades of cheeseburgers than meet the eye. If you venture outside of a fast food joint, you may just be surprised.
Cheeseburgers can be unique based on the cheese. The 99 cent option at the drive-thru window may be offering some faux cheese, yet I’ve dined at many a restaurant where the cheese is cool, be it Blue, Muenster, Cheddar, Swiss, or Pepper Jack.
The buns always are important (Just as in the movie I am parodying, I’m sure). Instead of some flimsy white bread that probably came out of a plastic wrapper, consider your delight in a Kaiser, Sourdough, Multi-Grain, or even gluten-free!
Heck, I even add some bourbon and honey to my cheeseburgers to pump up the taste.
Here’s the deal. Cheeseburgers can seem ordinary and uninspiring to people unless they are dressed up a little bit. So can you and your business. If you don’t dress up your value to others (be it for individuals or companies) then you’ll be as unappealing as that fast-food cheeseburger for 99 cents.
Here’s how you add some uniqueness to you…
Become an object of interest by being well-read and well-versed in the issues surrounding business. Improve your vocabulary and delivery of your message to incite emotion, rather than logic. Develop singular and exclusive intellectual property that jumps out at people like a bacon cheeseburger on the grill. Get away from your computer and interact with people. You will learn how to best help them and that will make you valuable.
Final thought – not only does straying from looking and tasting like an ordinary cheeseburger work for your success, it also helps you recruit and hire interesting and talented people. That’s similar to adding a little bourbon and honey to your cheeseburger mix…it keeps everyone coming back for more. Why don’t you try adding a few shades to your business and your burgers? The results may just be stimulating!
© 2015 Dan Weedin. All Rights Reserved
Today is Fat Tuesday and as a practicing Catholic from the cradle, I know this is my last shot at tomfoolery for 40 days. Since I’m in Seattle and not New Orleans, my guess is my shenanigans will be somewhat, let’s say, muted.
For us Catholics, the season of Lent is a time for giving up something in the spirit of prayer and penance. This is NOT a religious or spiritual blog, so hang with me on this one. I have tried over the years to both give up something and to do something as part of my Lenten observations. This practice can also be applied to your business and/or your career.
Over the next 40 days, why don’t you consider improving yourself in business by both subtraction and addition?
By means of subtraction, what can you eliminate that will improve you – inordinate Internet and social media time; procrastination; poor self-talk; wasted effort on areas that aren’t making you better or enhancing your business; gossiping and drama proliferation; too much game playing on your mobile devises; or plain negative thinking? What are others that you know about within your own self-assessment?
By means of addition, what can you start doing to improve yourself – exercising every day; getting away from your desk and in front of people; saying thank you to others more often; giving compliments you employees and co-workers; eating healthier; rewarding yourself when you do things well; saying NO to projects that others want you to do that will take your time; and getting more rest and relaxation?
While the season of Lent may have different implications for me from a faith perspective, I also plan on taking my own advice for my career. I’m going to spend Fat Tuesday contemplating what those will be and share with you tomorrow. What about you? Are you ready to boost your career and your business; and significantly enrich your life over the next 40 days?
I double-dog dare you…
Until then, eat well today for tomorrow we get lean and mean! Happy Fat Tuesday!
© 2015 Dan Weedin. All Rights Reserved
When I coached high school basketball, I only had one rule for my players (although they thought I found many ways to adjudicate it). The rule was simple, yet all-encompassing – Don’t let your teammates down.
Don’t let your teammates down.
For my players, that rule had more to do with issues off the court than on. On the court, it never meant physical or even mental lapses or gaffes. Those happen. It meant losing your temper and getting a technical foul, or being selfish with the ball to the detriment of the team. Off the court, it had everything to do with behavior and responsibility – academic eligibility, eating well, hanging around with the right crowd, no drugs or alcohol, safe driving, and (since I coached girls) not getting pregnant.
The same rule can easily apply to your business. Many companies and organizations have elaborate mission statements with rules of decorum to be followed. They believe that covering every base when it comes to transgressions on the job is necessary. Their “rule book” ends up looking more like an insurance policy exclusion section!
How about the two big recent violations in the news:
- Brian Williams at NBC News let his teammates down
- The coaches and leaders of the Jackie Robinson West Little League World Series USA champs out of Chicago let their teammates down
Here’s the deal…
You have many teammates – family, business, boards of directors, volunteer work, and friends. If you choose to adopt this rule for yourself, you will be able to stay clear of embarrassing and damaging situations. If you are able to implement it in your business, you will be able to build a team that is dynamic and “play for each other.” The results of both mean you and your business are on the path to being unleashed.
© 2015 Dan Weedin. All Rights Reserved
In the span of about 30 “real-time” seconds from the point where Marshawn Lynch was tackled on the 1-yard line to the fateful interception by Patriots cornerback Malcolm Butler, we all went from the jubilation of winning the Super Bowl to losing. Cruel.
Now I understand that as a fan, this isn’t the most compelling crisis that’s occurring around the world. The measles outbreak in the United States; the terrorist actions around the globe; and the winter storm pummeling the Midwest and East Coast surely are weightier in a human perspective. That’s not quite the same for the players and organization, though.
For these people, this is their livelihood. Just as you and I go about our jobs and careers, this is their “business.” That not only includes high-salaried players and coaches; it also means the office and support staff in the building. It’s the equivalent of your company being “sucker punched” and having the entire organization in crisis-mode.
My question for you is – Can you take a punch and get back up?
The Seahawks now have to answer this question as an organization. The culture, the churn of players and coaches, and the overall mindset must stay resilient. There will be hurt feelings in the locker room. There is likely to be drama regarding new contracts offered, and others not offered. There will be that lingering feeling of opportunity lost that never goes away. Leadership and communication is critical to being able to take a punch and stand back up for them.
The same is true for you in business and in your personal life.
There are two important aspects to this resiliency. The first is physical. Do you have processes and redundancies in place to overcome a physical disaster like a fire, flood, hurricane, earthquake, or loss of power? Is your insurance adequate to replace and repair property? Do you have a plan for staying open in the interim period? These are all questions that good business leaders deal with in advance.
The second aspect is more challenging and more important.
Resiliency is easy when fixing property – homes, equipment, buildings, computers. Fixing the emotional side is harder – loss of confidence, depression, distraction, fear, sense of loss, and uncertainty.
Great leaders can do this knowing 3 important things:
- It will take time. I know we all like to fix things fast. Emotional resiliency requires some level of grief, understanding, and perspective. It can’t be rushed, only lightened.
- It requires constant communication from the top down. Candid, real, and transparent communication.
- It requires trust. Sometimes in crisis, trust is lost, or at least damaged. In order to rebuild trust, you must enhance organizational culture.
Bottom line- we will soon see of the Seahawks are able to take a punch and pop back up. Based on experience, I’m certain they can and will. What about you personally and professionally?
Can you take a punch?
© 2015 Dan Weedin. All Rights Reserve
I just got back from taking Bella for a walk. She’s my crazy dog on walks. She saw a dog in a car once and now she must think there is a dog in every car! That means when a car drives by, she goes nuts. She lunges out and tries to chase, track down, and take a hunk out of the fender. She expends a ton of energy and BARK in a fruitless effort. She’s on a leash and there’s no way she will ever catch the car. Yet she persists….
There are times you are barking down the wrong car or up the wrong tree. You expend energy and effort for a fruitless cause. I’m talking to all of you that have prospects on your list that you forever “chase” in the hopes that they will finally give in and buy from you. Here’s the problem, you have an outlier or two that does and it’s like throwing the dog a bone. You think everyone will finally toss that thing. Not so much. Outliers are called this for a reason…because they rarely happen.
As you approach 2015, take a hard look at your prospect list and eliminate those that you know in your heart have zero chance of investing in you. Those that are under 25% should be moved to a smaller energy effort. Focus your barking on people and organizations in the upper half of likelihood. If they’ve been on your prospect list for 6 years, they aren’t “buying you.” These upper echelon people must be legitimate prospects or else you’re wasting your time.
Final thought If you need more of the upper 50%, then keep asking for referrals. Then you have a better chance of actually catching that racing car and biting off an end of the fender!
© 2014 Dan Weedin. All rights reserved
I just bought a new pair of running shoes. The old ones had a puncture hole in one of the heels where the “air support” was supposed to be. Needless to say, without the full support, the shoes didn’t work as well and actually reduced my effectiveness and made me more prone to injury.
How comfy are your business “shoes?”
You may be doing things and behaving in ways that you have for years without change. While these activities and behaviors once worked, they may be losing their “air support” because they are now obsolete and deflated. The risk to you is stagnation and injury to your brand and ability to grow.
Example – You always used a direct mailing piece to get the word out about your company’s services or products. For years, the US Postal Service got the news out to the world about you. Even though technology has made it easier, more effective, and more inexpensive to get the word out, you still spend time and money on direct mail becasue you may have 3 sales a year attributed to it. You can find other examples around your web site, newsletter, and even the products and services you offer. If you’ve not created anything new in the past 5 years, you’re the one that’s obsolete!
The bottom line is you need to identify the 20th century tools you’re still using and then switch over to the 21st century. This is a great time of the year for that type of candid self-assessment. I had to do it with my running shoes. Are you ready to assess how your business is running?
© 2014 Dan Weedin. All Rights Reserved
This may be the most asked question known to man. Are you ready for your test? Are you ready to go out tonight? Are you ready for that sales call? Are you ready for dinner? Are you ready to meet with the investors? Are you ready for the game? Are you ready for 2015?
You get my point. The question “Are you ready” is a significant one because our careers and lives go much smoother and happier when the answer is YES. The challenge for all of us is that as we approach a new calendar year, we may still be scrambling to make sure this one gets finished!
Here’s may question for you this morning of the first day of the last month of 2014…Are you ready to be unleashed? Are you ready to trust yourself in everything you do? Are you ready to be confident? To be fearless? To be bold? To get help when you need it? And are you ready to be all you need to be for others both professionally and personally? Being unleashed takes courage and skill. It also requires that you’re ready to face the challenges with confidence, trust, and faith. So answer this question for yourself candidly…
Are you ready to be unleashed?
© 2014 Dan Weedin. All Rights Reserved
This week’s quote -
“There is more to life than increasing its speed.”
Weedin Unleashed ~ Join my live, interactive, and FREE broadcast TODAY at 12 pm PST. Click here to join the conversation.
Welcome to the most powerful and dynamic program I’ve ever created for business owners and executive leaders on unleashing your vast potential and maximizing your own unique talent and that of those around you.
My concept of the “open gate” is that unlike dogs, we as humans often tether ourselves inside our own personal gates and due to our own self-imposed limitations and fears, choose not to risk going through the open gate in front of us. The results include dissatisfaction, low self-esteem, poor leadership, bad morale, inefficiencies, and boredom. Bottom line is you and your business leave money and talent on the table.