This week’s focus point…Awe and Wonder
I’m writing this article while sitting in a very small American Airlines Eagle fight from O’ Hare airport in Chicago to Sioux Falls, SD. I am heading to Sioux Falls to give a training for a new client.
I was surfing through a magazine as we took off. Taking off is something I seem to be doing a lot of lately, so I took the experience pretty lightly. Then I looked up from the magazine…
It was a beautiful night over one of the iconic cities in America. Suddenly, I was overcome with awe and wonder of what was actually happening. I was in a “transport” that was shuttling me through air at a high rate of speed waiting to “slip the surly bonds of earth…”
This initially mundane experience became surreal when I realized how unimaginable this would be to people living 250 years ago. They couldn’t comprehend the thought of traveling through air and looking down on a city and then at the TOPS of clouds while feeling totally at ease (other than sitting in a very uncomfortable seat). Holy Flux Capacitor!
How often do you “look up” from your “mundane” and seek out something to be in awe and wonder of? I don’t do it enough and I bet many of you are in the same boat. Everything we do offers opportunity to learn, to grow, and to marvel at. We just have to be paying attention.
Be in the moment this week. Take a few extra seconds and marvel at what we have around us and what we can do. Like I’ve heard Alan Weiss say a million times, “You can always make another dollar but you can’t make another minute.”
Enjoy more minutes this week!
© 2015 Toro Consulting Inc. All Rights Reserved
This week’s quote –
“Aim above morality. Be not simply good, be good for something.”
Here is a 9-minute cut from an hour long event. It’s the first episode of 3 by Betsy Jordyn and me on branding strategy for consultants, business coaches, entrepreneurs, and small business owners.
You can get this entire episode, plus the next 2 for free. All you have to do is log on to the Betsy & Dan page on this blog and register. Easy peazy…
© 2015 Toro Consulting. All rights reserved
You are the “brand.” Even if you work for a larger firm or company, or are a sales professional for a company you don’t own, you are still the desired “brand.” The key question is, “How do I advance the brand of me?”
Here are 3 things that you can immediately do…
1. Create gobs of intellectual property. Be ubiquitous. Publish, speak, blog, utilize social media, and produce videos.
2. Talk to not only your desired prospective clients, but to those people that can refer you to them. You can most easily get in front of person that can use your services when they are referred to you.
3. Be consistent in the distribution of your intellectual property. Blog regularly; send newsletters consistently; network with the right people all the time so they know your name.
It’s really just like one of my favorite shows from the 1980s, Cheers…where everybody knows your name.
Who knows your name? What to do they think of you when you’re not in the room? Are you clear and concise on your value? Are you “tight” on your publishing and speaking?
If you want to watch the 60-minute broadcast for free, all you have to do is register. You will be subscribed to the next 2 broadcasts as well. Click here to register and get the recording, so you can hear everything we talked about!
© 2015 Toro Consulting Inc. and Accelera Consulting Group. All Rights Reserved
2 hours to go before the debut of Betsy & Dan Sound Off. This unique live broadcast will help all consultants, speakers, coaches and entrepreneurs to maximize the power of their brand to boost business and and value to others.
This is a free event and you get the recording, but you must register. We have about 30 people raring to go…are you going to be one of them?
Don’t just take my word for it. Listen to Million Dollar Consulting author and preeminent thought leader for consulting, Alan Weiss. Alan trained both if us to help you go farther in your career.
Join us today by registering right now. You don’t have to be there live because you will get the recording, but if you can, we want you there to interact with us. Your registration is for the entire 3-briadcast series. Register now. You will be glad you did.
© 2015 Toro Consulting Inc and Accelera Consulting Group. All rights reserved
Alan Weiss endorses Betsy and Dan: Sound Off! It’s just 1 week away. Registrations are piling in. If you’re not one of them, what are you waiting for?
Take Alan’s advice and join us. You will be glad you did!
© 2015 Accelera Consulting Group and Toro Consulting, Inc. All rights reserved
Join Master Mentors Betsy Jordyn and Dan Weedin to help you find success and significance in your consulting practice. This digital experience is free and will help you to quickly find solutions to your most important questions and issues for your business.
This is a 3-part video broadcast that is offered for free and will also be recorded for your future use. The only thing you have to do is register. All broadcasts start at 9:00 am Pacific / 3:00 pm Eastern. Registrants will be emailed the recording. You can watch Betsy and Dan discuss and debate topics that are important to you and your career, ask questions that they will respond to, and walk away with valuable tools, techniques, and best practices that you can implement immediately.
April 30, 2015 – The ROI of YOU – Benefits of a Clear Consultant Brand
In this show, we will discuss:
- What is a brand in general and why companies brand themselves?
- Why consultants should brand themselves?
- What are the critical success factors of a strong consultant brand? How you know it is working?
- Why the consultant themselves are the core of the brand?
May 28, 2015 – Brand Building: Uncovering your Unique Brand Promise
In this show, we will discuss:
- How do discover your unique brand?
- How to describe your brand to others in a way that helps them either know if they are a prospect OR know someone who is?
- How do differentiate the value you create in comparison to other consultants?
- How to use your brand to address the real competitive threat to consultants, which is the client doing the work themselves!
July 24, 2015 – Brand Activation: Using Your Brand to Draw in and Win Business
In this show, we will discuss:
- How to ensure all ways a client forms an impression is aligned to your brand
- Manifesting your brand in powerful products and services
- Using content marketing as a means to use your brand to draw in business
- How a powerful and clear brand translates to increased compensation
Register for all three events – CLICK HERE.
What do you have to lose? This free series will help all consultants, coaches, speakers, and writers to maximize their talents and offer tremendous value to their clients. By doing that, your business will grow exponentially.
Betsy and Dan are Master Mentors in the global consulting community of Alan Weiss. Alan is the “Rock Star of Consulting” and the preeminent authority on solo practitioner consulting. Alan has personally trained Betsy and Dan to help consultants like you reach your maximum potential and value to clients.
Throughout her career, growth-oriented senior leaders and entrepreneurs have considered Betsy the ultimate think partner – she is known for her ability to draw out the hidden potential in leaders and organizations and catalyze strengths for maximum performance. Betsy’s expertise in leadership, strategy, organization redesign, inter-departmental coordination, and executive team development has helped numerous organizations create environments where there is alignment between desired and actualized results.
Betsy founded Accelera Consulting Group in 2006 after working as an internal consultant for Walt Disney World. In that role, Betsy was instrumental in the success of significant business growth projects, such as a total redefinition the guest/cast experience worldwide and a refocus of Disney Animal Kingdom towards becoming a more traditional Disney theme park and “not a zoo.” The experience and wisdom she gained from initiating and managing change in such a large and diverse organization with multiple business units and objectives ensures that Betsy’s recommendations are tailored, focused, practical, and implementable.
As an independent consultant, Betsy has helped accelerate results of numerous organizations in a variety of industries including nonprofits, local government, manufacturing, supply chain and publishing. As a coach and mentor, Betsy has improved the effectiveness and personal satisfaction of dozens of some of the most amazing leaders and entrepreneurs.
Dan founded Toro Consulting, Inc. in 2005 to help organizations dramatically improve resiliency and business continuation, while maximizing their ability to grow and thrive. Since 2010, he has been a Master Mentor for Alan Weiss and has helped countless business leaders and professionals to grow their skills, boost their revenue, and improve life balance. Dan has the unique ability to translate his success in the insurance industry, public speaking, non-profit world, and athletic coaching into applicable and transferable principles that dramatically improve the effectiveness of those he consults, teaches, and mentors. He is a 2009 graduate of the Million Dollar Consulting College™. Dan has authored one book for insurance professionals titled, Insuring Success (Global Professional Publishing 2014). His next book, Unleashed Leadership (Kitsap Publishing 2015) is set to be released in September. He is a 2012 inductee into the Million Dollar Consulting™ Hall of Fame.
© 2015 Accelera Consulting and Toro Consulting, Inc. All Rights Reserved
I’m thrilled and honored to be today’s guest columnist on Alan Weiss’s blog, Alan’s Blog. The blog is geared to consultants, speakers, authors, and entrepreneurs. Today’s blog article is about how in your own business and career (just like in nature) that within decay, there is rebirth.
Please read and share your comments here on my blog…or on his!
© 2015 Dan Weedin. All Rights Reserved