Last week, I spoke to the Kitsap Insurance Professionals on “The Language of the Sale.” The topic involves how to best herald your message to help your clients understand what best meets their needs. We must always have their best interests at heart, yet how we persuade and deliver our message is critical for success.
Thanks for the kind words, Julianne!
Full Disclosure Note: The catch phrase Julianne mentions wasn’t made up by me (I wish). My professional mentor Alan Weiss has drilled this in my head!
The Kitsap Insurance Professionals were fortunate to have Dan Weedin speak to our association recently.
Dan spoke on “the Language of the Sale”, He discussed how to “Not be so analytical” and how to use stories when discussing insurance with our clients. He also provided examples of ways to sound more confident when speaking to a client.
We all took some valuable information away from his speech and I know that I have already utilized some of his suggestions.
I liked his catch phrase “Logic makes people think, Emotion makes people act”
We at KIP are very applicative of the time that Dan was able to give us and we hope to have him come back some time soon.
President; Kitsap Insurance Professionals
An article in today’s New York Times details President Barack Obama’s retraction for a comment he made regarding the arrest of an African-American Harvard professor by a white law enforcement officer. He said that the police had “acted stupidly” in the arrest. What’s more, the comments came in a press conference on his health care package.
President Obama said he regrets his words, but my issue is how he did it. He said he could “have calibrated my words more carefully.” To continue, the President said, “To the extent that my choice of words didn’t illuminate, but rather contributed to more media, I think that was unfortunate.”
Memo to the President – Just say “I’m sorry.”
Ditch the words “illuminate,” “calibrated,” and unfortunate.” You messed up, just fess up. Nothing is worse than hearing a bunch of $100 words when a $3 word will do just fine. If you are trying to be influential as a communicator, then be straightforward, sincere, and pithy.
By the way, from a leadership standpoint this is weak. Have you ever had a boss who danced around saying “I’m sorry” and basically made it out that it was someone else’s fault anyway? That’s exactly what this sounds like from my point of view.
For a guy who has been widely proclaimed as an excellent communicator, this adds to a series of extemporaneous boo-boos from President Obama (note boo-boo is a $1 word).
When you next find yourself in a position to have to apologize for something (and we all will), whether it’s professionally or personally, make the right choice and pull out those two simple words I noted above – “I’m sorry.” Pithy, sincere, and humble.
Better luck next time Mr. President.
Dan Weedin is Featured Presenter for Regional Conference
Local consultant speaks at Toastmasters Conference in Oakland, CA
Poulsbo, WA (June 26, 2009) – Dan Weedin, a local consultant and communications effectiveness coac
h for business leaders, recently gave an educational presentation for the Toastmasters Region 1 Conference in Oakland, CA on June 20.
Over 200 Toastmasters spanning from British Columbia to Northern California, and including Utah, Idaho, and Wyoming attended the conference. Weedin gave a 60-minute presentation on how to leverage the use of stories in business presentations to more effectively deliver your message. Tyree Johnson, the 2009 Education chair for the conference and Past District 57 Governor said, “Dan is the consummate professional speaker. He connects with confident competence so that his audience finds learning both fun and effec
tive. His unique insights and presence make him a top-notch presenter and the audience loves him for it.”
Weedin is a member of two Toastmasters clubs in Kitsap County. He was recently quoted in Toastmaster Magazine on the topic of effective networking with improved communication skills.
Registration is now open for my Speaking to Influence Workshop on October 1-2 at the Clearwater Casino Hotel in beautiful Suquamish, WA. To learn more, click on the navigation button above for the workshop. To hear how business professionals like you gained value last year, check out the video below…
Check out this excellent illustration on a dynamic business speaker, Apple CEO Steve Jobs.
I recently responded to a an e-mail memo sent to me following a presentation I did for the Seattle Chamber of Commerce on presentation skills. The gentleman writing was very kind and thanked me for the program. As I was about to return my reply, I decided to see exactly what he did for a living.
I scanned his signature at the bottom of the page (you all use a signature, right) and noticed he worked with a wide variety of people and organizations that might be able to use my coaching. In my reply, I simply asked if there was a chance I could be able to be of assistance. His response? Yes, he was intrigued and would like to discuss it more.
My lesson – always take a few extra seconds to read the fine print. By taking the time to read his signature, I may have uncovered a business opportunity for both of us. What business opportunities are you missing because you aren’t taking the time to be observant?
If you are in the Seattle-area, please come join me on Wednesday, February 11th from noon to 1:30 at Rainier Square Plaza. I’m the featured speaker for the Greater Seattle Chamber of Commerce’s Focus On series. This one is titled Focus On: Presentation Skills.
Here is the promotional piece from the Chamber office:
In business, speaking isn’t optional: Transform your presentation skills to be a powerful tool in your business arsenal. Every sales presentation or networking function is a missed or captured opportunity. Those that have exemplary skills in communicating and presenting themselves and their company generally win.
Are your presentation skills keeping you from closing more sales and making more money? Does speaking in front of a large group make you anxious or even scared?
Whether you’re giving a formal presentation, networking at a business function, or having a one-on-one conversation, what you say and how you say it directly impacts your bottom line. Is yours increasing or decreasing every time you speak?
– Connect with any audience, e.g. a sales presentation to a large group
– Improve your PowerPoint presentations so your audience will be on the edge of their seats, not sleeping in them
– Effectively speak extemporaneously, so you can respond to any business question
Focus On: Presentation Skills
Presented by Dan Weedin
Date: Wednesday, February 11
Time: Noon – 1:30 p.m.
Place: Rainier Square Conference Center (1333 5th Ave. (inside Rainier Square next to Rock Bottom Brewery), Seattle 98101)
Cost: $20 ($25 after 2/9; lunch provided) Chamber members only
Register: online, or contact Nikki Ross at email@example.com or 206.389.7338.
I hope you will plan on attending. Give your business presentation skills a boost and enjoy a great lunch. Hope to see you there!
As I go longer into my career as a consultant, it becomes clearer to me how important professional development and education is to my success. I just finished re-reading Alan Weiss’ book “How to Acquire Clients” (to purchase from Alan’s web site, click here).
Acquiring new clients takes strategy. It’s based on win-win situations. It’s a win for your client when you can help them to improve whatever it is they need. It’s a win for you from both a financial and professional aspect. If you don’t take the time to learn the right skills and strategies to acquiring clients, you will end up wasting time, wasting energy, and losing money. But, if you work through the correct process, you and your clients will reap the rewards of having an improved condition.
If you want to learn how to acquire new clients for your consulting practice, check out Alan’s book. It gets an A+ grade from me!
P.S. Another important skill in becoming a successful consultant is presentation skills. Check out my web site at www.DanWeedin.com to see how I can help you become a more dynamic and influential business presenter.
Many thanks to Doug Strauss – founder of the Gloria’s Angels Foundation for his kind testimonial!
Contact me to learn more about how I can help you transform your speaking…firstname.lastname@example.org
I just came back from my weekend reunion with a dozen high school buddies. This is the 13th year we have played 5 rounds of golf in just 2 and a half days. It’s always a blast, but as we get older it becomes more physically challenging.
This year we convened in Boise, ID where it was a “chilly” 95 degrees in the afternoon rounds. After our second round of the second day, I was physically beat up. The sun, the fatigue, and the golf course had me walking around like a zombie. All I knew I was I needed to go to the bathroom…bad!
As I was walking to wash my hands I noticed the absence of urinals. Then to my horror, I saw the remains of a wrapper for a personal female product. I was in the Women’s bathroom. I had missed the sign because I was so sun-whipped and tired. I hurriedly got out of there and didn’t tell my friends. I knew I would hear about my faux pax the rest of the weekend. My golf game was terrible and I didn’t need to add insult to injury. Fortunately, all the women golfers wee sitting inside their air-conditioned home on a brutally hot afternoon. As my wife told me later, “You could have gone to jail!”
What signs do you miss when you speak? How about some of these…
- Your in a sales meeting and your prospect is giving you a buying sign. Do you shut up and take the order?
- Your giving a presentation to a large group of investors and they are yawning during your PowerPoint. Do you shut off the slides and talk to them instead?
- You are presenting a speech at your Toastmasters club and your audience seems more interested in the agenda than your topic. How do you engage them?
Here’s the bottom line…if you don’t learn how to read signs from your audience, you may end up like I did in the wrong bathroom. Well, in your case maybe thought of as a dull speaker or without a sale. Those could be career-killer type issues if gone unchecked.
Learn to read signs and you will become better at engaging every audience every time.
P.S. If you are asking, “How do I learn how to read th signs?”, then you are a perfect candidate for my Varsity Speaking Academy or Panic to Power Boot Camps. To learn more about sign reading and how to register, click here…