Twitter for Business

I’ve been asked to hold a training class for business people (or any “people” for that matter) who are interested in learning more about Twitter as a business application.  Ironic that the request came through one of my friends on Facebook.  Social media at it’s finest.

I have not set a date yet, but want to get a critical mass of 10 people at $15 per person.  It will be a teleseminar so you can sit in the comfort of your own home and be online as the training is held.  I am looking for people to confirm to me that they are interested.  There will be an MP3 download so you don’t have to be present on the date.

If you are interested, send me an e-mail to and let me know.


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Talking about Insurance

Most of you know that the other part of my business life is as an insurance consultant.  I’ve just started my own insurance advisory community on Google Groups.  It’s completely exclusive to members who have paid the one-time lifetime membership of $500.  If you are a business owner, this is a great deal for you.  You get your very own insurance professional in the house answering your questions when you need them.

To learn more, go to my insurance consulting blog by clicking here


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Back from Vegas

I spent Wednesday through Friday last week in Las Vegas attending the Alan Weiss Mentor Summit.  It was the perfect blend of inspiration, education, and fun.

While there, I had the opportunity to watch the Blue Man Group in action Friday night.  If you’ve never heard of them, the Blue Man Group is an incredible entertainment threesome where not one word is spoken.  They have the ability to entertain, dazzle, and excite with theatrics, humor, and skills.

Made me wonder, if the Blue Man Group can pack the house in Vegas twice a night without uttering a word, what can that teach us as business presenters?  Sometimes less is more.  We often get into sales pitches, methodology jargon, and ad nauseum pontification about ourselves or our services that we forget that brevity is a key to persuasion.  If you bore or confuse your audience, you will never have a chance.

Take a cue from the Blue Man Group.  You may have to say a few more words than they do, but if you learn to be more succinct and powerful in your language, you may steal your own show.


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Spreading Your Brand

Social media has become a major buzz phrase in business.  I’ve primarily used LinkedIn, Facebook, and Twitter.  The most important thing you can do is to have a strategy when using these forms of marketing.  Here’s mine…

  1. These can be a HUGE time dump if you allow it.  I relegate my time to all these forms to no more than 20 minutes per day.  Period.  Now I may use Facebook for personal or Rotary business, so that’s my exception.  When it comes to consulting or coaching, I keep it to the 20 minute mark.
  2. My goal is to continue to spread my brand.  My brand, as is the case with most consultants and coaches, is my name.  The more I can spread my name and what I do to more people, the better opportunities I will get.
  3. I work to be efficient.  This is a two-way street.  I get valuable information from my communities.  I need to make sure I take advantage of resources sent to me, too.  You can’t be just a promoter; you must also look to gain value.

Bottom line – Have a plan when it comes to social media.  Be efficient, don’t waste time, attract the right audience, and receive and be open to information, too.

Bonus – one new tool I just started using for Twitter is Tweet Deck.  It is a filter to more efficiently follow your Tweets.  I found a great resource to use is this video tutorial from Jesse Newhart – click here.


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New Press Release for Work with Rotary


For more information, contact:
Dan Weedin, CIC
Toro Consulting, Inc.
Phone: (360) 697-1058

Dan Weedin Facilitates Regional Workshop
Rotary Session Brings in Leaders from Pacific Northwest

Poulsbo, WA (March 11, 2009) – Dan Weedin, a Seattle-based consultant and trainer, was a facilitator at the Pacific Northwest President-Elects Training (PETS) in Seattle on March 6-8.

The PETS conference brings in nearly 500 incoming Rotary leaders from Washington, Oregon, Idaho, Alaska, and British Columbia.  Weedin was responsible in training 29 President-Elects to help them improve their leadership, communication, and team building skills.  According to participant Valerie Tibbets from Fidalgo Island, the experience was, “Great energetic and fun exchange at your workshop-my favorite learning part of PETS!!”

Weedin is the current President of the Rotary Club of Poulsbo-North Kitsap and has been a Rotarian since 1993.  He is a two-time Paul Harris fellow.  In addition to PETS, he also facilitated a group at the Rotary District 5020 Leadership Training Assembly in Victoria last month.

Weedin offers services for all types of organizations that need facilitation leadership for their retreats or meetings.

For more information, contact Dan Weedin at (360) 697-1058; (360) 824-8100 (fax); or Please also visit our website at