Not five minutes ago, I received a personal phone call from the head of a non-profit organization that I recently donated to. His call was to simply say “thank you” by phone. He acknowledged my contribution and said that in today’s economic challenges, every dollar counts. He finished by reiterating his thanks and said goodbye.
That’s it. Five minutes on a Wednesday morning and I will always be supporting that charity.
Think about it. How a simple thank you can change how your business succeeds. Whether you are a non-profit executive or a business owner, simply taking a few minutes to express your thanks with a phone call or card makes a huge impression. I was most impressed that he called. In today’s e-mail world, it would have been easy to just send it electronically, which in and of itself would have been nice. By being “old school” and calling, it made it even more memorable.
How do you express thanks to your clients and customers? Do you do it often enough? This was a great reminder for me. It should be for you, too!