This week’s focus point –
Top of Mind.
I met a guy named Bill several years ago as a member of a home builders association. Nice guy, fellow Rotarian from another club, and someone who sold something I didn’t need – mini storage pods. I didn’t even ever have anyone to refer him to. I’ve seen Bill on a regular basis over the years and he’s always “reminded” me about what he does. Never thought I’d need his services. Until last week.
My mother is moving in with us after my dad’s death last month. We’ve just “inherited” a whole lot of new furniture and sundry things that are important for Mom. We now have an overflow of large items. Bill was top of mind. The pod was delivered this week and I just finished loading most of it.
Are you top of mind in your business? People may not need you now, or even in 3 years. But when they DO need you, are you the first person they think of? That’s your goal. You can’t anticipate needs, but you can position yourself to be thought of when that need does arrive.
This week’s quote – “Smooth seas never made a skillful mariner.”
– The wake-up message on my alarm on my phone