When I was a kid, Memorial Day was a day off from school. It was a great holiday because it marked the beginning of summer, the nearing of the end of another school year, and baseball. My dad was a World War II veteran, a 30-year Navy man, and we lived in a Navy town. However, Memorial Day was just another holiday.
Today, that’s all changed. Yes, I still do like the perks – my wife gets the day off to stay home; the food; and the return of the sun. But I also more deeply understand the meaning for today. It’s a time to honor all of those who gave their lives in service to our country. Those who served any length of time. And, to those who also serve us in law enforcement and the fire service. Thank you…
I love watching Dancing with the Stars and American Idol. Just like with the food channel reality shows, I get a lot of entertainment value and I pick up a lot of tips. I also am constantly amazed at the business lessons that come out from them.
Green Bay Packers wide receiver Donald Driver took home the Mirror Ball trophy on Dancing with the Stars. He had been good all season, but probably not technically the best dancer. The two other finalists, Katherine Jenkins and William Levy were probably better technically. That being said, it’s hard to out-poll a dude who plays for the Packers and is getting promos from his pals Aaron Rodgers and Clay Matthews. Similarly, on American Idol, Phillip Phillips was probably the leader in the clubhouse all year, but Jessica Sanchez and Joshua Ledet may have been better. When Ledet got bumped, Phillips probably scored the teenage girl to twenty-something vote to get him the title. People get mad. They thinks it’s not a real contest; just a popularity contest. Really? You’re just figuring this out now?
Of course it’s a popularity contest. When you ask the world to phone, text, or go online to vote (multiple times mind you), it’s basically stuffing the ballot box for your favorite. These aren’t truly “competitions.” They are popularity contests and to the victors go the spoils.
Think about how this relates to acquiring business.
You may be the smartest person when it comes to your product or industry. You can spout off methodology, process, and product knowledge while falling out of bed at 2 AM. You’re a walking encyclopedia of facts and any client would be fortunate to have your knowledge on their team.
But, if you have no personality; no selling skills; no ability to persuade; can’t deal with objections or rejection; and no ambition to market yourself – then you’re not going to get the business. Sales isn’t about who has the most technical “smarts.” It’s not about who has the broadest markets, the fanciest graphics; or the most credentials behind their name. It’s about who the prospect likes; who they trust the most; and who can be the most persuasive and influential. It’s about how popular trumps brains only. You need to have both. And if one is stronger than the other, if you’re in sales it’s about your ability to persuade people to “vote” for you!
Don’t get me wrong. Product knowledge is important. You have to be credible. However, I’ve met plenty of credible sales people who couldn’t convince a starving man to eat. There are roles for everyone and finding those is one of the most important things an owner or executive can do.
Final thoughts. If you are in sales and want to increase your business through professional development, invest more time and money into professional sales skills rather than methodology and process. Spend time improving your language skills, presentation prowess, marketing skills, networking strategy, and writing skills. In the end, your innate ability to persuade and inspire will earn you more business and reap greater rewards for your business.
I always enjoy getting kind words and testimonials for my work. This week, I received this one and wanted to share. Thanks, Steve!
“I receive a prodigious amount of legitimate e-mail and junk mail every day. I have set my e-mail filter so all junk mail, and possibly a few legitimate e-mails (unfortunately) are automatically deleted. But of all the legitimate e-mails I receive, and I received a number of weekly newsletters such as yours, I always read yours. You are an excellent storyteller who is able to relate to the story to our day-to-day activities.”
– Steve Garfein, Poulsbo, WA
This past weekend my wife Barb and I took a long weekend trip to beautiful Victoria, British Columbia. From where we live, we must take a 90-minute ferry ride back into the Unites States. We walk on the ferry, however there are many cars that are driven on. The ferry has a strict rule that no one is allowed to stay on the car deck during the trip. About 5-minutes into the crossing, the captain came over the loudspeaker and announced that the owner of a car (he gave make model and license number) needed to attend to their car down below. You see, they left their lights on and the car was locked. And the car was still running. You read that correctly. Someone had stopped their car, exited and locked it, and actually left it running! You can’t make this stuff up!
You may think this is crazy (and I do, too), however how often do we make poor decisions because we simply aren’t paying attention? It is easy to get so focused on what we are doing that we miss the big picture. Are we really paying attention to the person speaking to us on a sales call or interview? Did we proofread our work, or did we hurriedly send it off with mistakes? Did we respond in anger (especially in email) and then later regret it?
I’m sure the person who left their car running on the ferry must have had an excuse. Whatever it is, it was all about being careless and not paying attention. I’ve made that same mistake in my life both professionally and personally, and I’m guessing all of you reading this have at some point, too. This is a good reminder to all of us that in all that we do, paying attention to our surroundings and what we are doing will not only avoid embarrassment (imagine the person walking down to the car deck after that announcement), but keep us on the path to success.
This week’s quote – “The only way of finding the limits of the possible is by going beyond them into the impossible.” ~Arthur C. Clarke
Last Thursday, I was playing golf at Port Ludlow Golf Course on a beautiful day. I was on Hole # 7 with an approach shot of 160 yards. I’d been playing pretty well and felt a good swing coming. As I was about to address the ball, I noticed a mother duck and about a dozen of her babies walking right down the middle of the fairway. They obviously had ignored the signs to stay on the cart paths. Very cute.
As you know, your brain focuses like a laser on what you are thinking of and the mother and her ducklings had captured my attention. I immediately sent my 6 iron shot screaming down the fairway on the ground…right at the ducks! If you know me, you know I don’t kill anything but a good joke. I yelled at the ducks – “Move!!!” The ducks scattered except for one guy who got plunked by the Callaway War Bird (the ball) and took a tumble. I saw his white bottom upended from 50 yards away. My fellow golfers and I stood motionless watching to see what happened.
At that moment, the mother duck swooped into action. She came fluttering over (along with her children) and tended to the fallen duck. They comforted, checked and then helped the little guy up. He was limping but with the help of Mom, was working his way forward.
(Note: Before you start sending me hate mail, I made sure the duck was okay. He basically rubbed some dirt on the “owie” and was walking normally after a few minutes. I smartly took the long way around the fairway as I saw how the mother was looking at me!)
I was so impressed by the mother’s instinct to attend to her fallen child. She completely enveloped him and made sure he was tended to. I guess all mothers regardless of species have that maternal instinct to care for and love their children unconditionally and with great love. Here’s a day after salute to all our mothers who selflessly take care of their flock. Special thoughts to my Mom, my wife, my mother-in-law, and all mothers reading this right now!
This week’s quote – “A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie.” ~Tenneva Jordan