Guest Blog: Generate High Quality Business with a Potent Online Presence

Occasionally, I offer opportunities for guests to contribute an article to my blog. This is such an occasion. My guest today is Jonathan Roehm. Jonathan is an expert in web design and works almost primarily with consultants on creating their web sites. He is a member in my consulting community and is a really bright and creative guy. I’m happy to offer this article to you. If you have questions, contact Jonathan.

Your website and online presence is your ambassador. Buyers are constantly vetting you. They may have received your name from a trusted colleague, or attended / hosted a workshop or keynote. Ultimately, your buyers must implicitly trust you, immediately understand your unique nuance and value, and believe, without a doubt, that they will be transformed by working together. All of this happens in 30 seconds or less — and 90% of the time it happens on the homepage of your website.

Is your website, homepage, and online presence inspiring your buyer to do business with you? Do you pass the 30 second “must do business” challenge? We see consultant websites as destination websites. Specifically, buyers coming to your website are vetting you to ensure there’s an identifiable match for their needs; they are not serendipitously finding you on Google.

After years of working with consultants like you, we know that your economic buyers care most about five interconnected things:

1)    Everything they’ve seen and heard from you or about you is true and easily verifiable.

2)    They can quickly distinguish your unique expertise and personality (they are hiring you!) from other consultants in your arena.

3)    You’re exceptionally qualified to aid their organization and improve their condition.

4)    You generate verifiable results that align with their needs.

5)    Your past and current clients are of relative caliber and quality as their organization.

All of this should be accomplished in rapid succession, ideally as inspired “ah ha” moments for your buyers. They are hiring you, and that process is every bit as ego driven as it is intellectual. We help you strut your person, testimonials, client results, value proposition and more with gusto. Learn more at www.heatbrain.com

Free Teleconference – My Interview with Alan Weiss on Thought Leadership

Alan Weiss

Join me for this power-packed teleconference with my special guest, Alan Weiss. The topic of my interview is fundamentals around thought leadership for as an expert in your field. Alan will offer insight and suggestions on how to quickly and powerfully position yourself as a thought leader to attain greater brand credibility, and to drive business to you.

January 29, 2013 – 8:00-8:30 AM (Pacific)

Register (Space limited to 100 participants)

Alan is the author of Million Dollar Consulting, The Consultant’s Bible, and another 46 books on solo consulting. His mentor community numbers well over 1,000 consultants worldwide. He is “One of the most highly respected independent consultants in the country,” according to the New York Post. His weekly Common Sense Consulting video series is nearing 1,000 subscribers.

Dan Weedin

Dan Weedin is one of less than 40 consultants in the world accredited as one of Alan’s “Master Mentors.” He founded his consulting practice in 2005, helping business owners and organizations dramatically improve their ability to avoid, mitigate, and respond to crisis. He has been a Master Mentor since 2010. He was recently inducted into the Million Dollar Consultant Hall of Fame by Alan Weiss.

This 20-minute teleconference will be free to attend, but space is limited to 100 people. You must register to save your “seat.” All registered participants will be entered in a drawing for a free 30-minute phone/Skype coaching session from Dan Weedin.

Register

Extra Points – Being Thankful

Being Thankful

Last week for Thanksgiving, I posted this message of thanks on my Facebook page. The resulting response was meaningful for me, so I thought I would share it with all of you…

Many of my friends have been posting something they are thankful for each day on Facebook. I’m not that creative. I’m thankful for 7 things. That’s right…7. I’d like to share them with you on this Thanksgiving….

1. I’m thankful for my faith. Life can be challenging with it. Without it, I can’t even imagine.

2. I’m thankful I married up. Big. Meeting my soul mate and spouse at 17 years old an

d being able to share our lives together was a blessing. Having it be her was icing in the cake.

3. The two greatest things in the world to be called are Daddy and Coach. I’ve been called both. The former by the most amazing daughters anyone could ever dream of. Heck, they even called me the latter, but usually with a twinge of sarcasm. I miss them this Thanksgiving.

4. I’m thankful to live in the United States, where I can grow up to be who I want, change my mind, run my own business, and fly the flag outside my house. God Bless the USA.

5. I’m thankful for my health. I watched a moving ESPN program on former baseball player Ben Petrick. Petrick was a rising star when he was stricken with early onset Parkinson’s Disease at age 23. It’s an amazing story of resilience and gives me perspective on my good fortune.

6. I’m thankful for Rotary. For nearly 19 years, Rotary has been the vehicle to join arms with friends and give back by improving the lives of others around the world.

7. “No man is a failure, who has friends.” Clarence Oddbody (guardian angel to George Bailey) – I have an abundance of wonderful friends. Thank you!

Copyright 2012 Dan Weedin. All Rights Reserved

This week’s quote –
“Art and works of art do not make an artist; sense and enthusiasm and instinct do.”

 ~Karl Wilhelm Friedrich Schlegel
P.S. I know this blog has now shown it twice. Sorry. However I don’t think you can overdo a good message:)

Why I’m Thankful

Many of my friends have been posting something they are thankful for each day on Facebook. I’m not that creative. I’m thankful for 7 things. That’s right…7. I’d like to share them with you on this Thanksgiving….

1. I’m thankful for my faith. Life can be challenging with it. Without it, I can’t even imagine.

2. I’m thankful I married up. Big. Meeting my soul mate and spouse at 17 years old and being able to share our lives together was a blessing. Having it be her was icing in the cake.

3. The two greatest things in the world to be called are Daddy and Coach. I’ve been called both. The former by the most amazing daughters anyone could ever dream of. Heck, they even called me the latter, but usually with a twinge of sarcasm. I miss them this Thanksgiving.

4. I’m thankful to live in the United States, where I can grow up to be who I want, change my mind, run my own business, and fly the flag outside my house. God Bless the USA.

5. I’m thankful for my health. I watched a moving ESPN program on former baseball player Ben Petrick. Petrick was a rising star when he was stricken with early onset Parkinson’s Disease at age 23. It’s an amazing story of resilience and gives me perspective on my good fortune.

6. I’m thankful for Rotary. For nearly 19 years, Rotary has been the vehicle to join arms with friends and give back by improving the lives of others around the world.

7. “No man is a failure, who has friends.” Clarence Oddbody (guardian angel to George Bailey) – I have an abundance of wonderful friends. Thank you!

Copyright 2012 Dan Weedin. All Rights Reserved

50 Reasons to Call Your Mentor

Collaborated on by Robbie Kellman Baxter and Dan Weedin, both accredited “Master Mentors” for Alan Weiss, author of Million Dollar Consulting, the Consultants Bible and about 40 other books on consulting….

Are you being mentored or coached and don’t know why or when to call your mentor? It’s funny that I sometimes hear this from the consultants that I coach and mentor. Robbie has, too. They get so caught up in their everyday “grind,” that they lose focus on when to get help. To that end, Robbie and I have come up with 50 reasons to call your mentor. That should keep you, and us, busy!

From Robbie Kellman Baxter – website

1.    To prioritize your next steps
2.    To role play an important conversation
3.    To figure out what went wrong, after the event
4.    To review your new website
5.    To review your book proposal
6.    To review your plan to market your book
7.    To figure out how to package value at different price points
8.    To increase your value and decrease your labor intensity
9.    To think bigger
10. To figure out how to fire your worst clients
11. To review your Objectives, Measures, and Values before you send out the proposal
12. To make sure that you use subcontractors effectively
13. To figure out when and if you should collaborate with another consultant
14. To price a project
15. To strengthen your value proposition
16. To plot how to reinvent yourself
17. For practical tips on technology
18. When you’re ready to start building your brand as a thought leader
19. When you need a little push
20. When your project hits a major bump
21. When your client hasn’t paid you
22. When you need language to ask a client for a referral
23. To help you get organized
24. To prep for a speaking engagement
25. To share your successes!

From Dan Weedin – website

26. To help you manage your time

27. To answer question on how to maintain good life balance

28. When you need a confidence boost

29. To get a second opinion

30. When you’re feeling anxious or scared

31. When something worked and you want to learn how to replicate it

32. To review your demo video

33. To help you get better referrals

34. When you need something clarified or defined

35. To learn how to get past a gatekeeper

36. To learn how to overcome objections

37. When you need to vent

38. When you need a sounding board

39. To review your articles, white papers, and executive briefs

40. To help you create intellectual property

41. To review your marketing material

42. When you need the right answer to your biggest concern fast

43. To gain confidence before you walk in the door to a new prospect

44. When you need to hear the truth

45. When you need to learn how to run a webinar or teleconference

46. When you don’t know the answer

47. Before you send the email response to make sure it’s good

48. To help you learn how to effectively network

49. To help you create press releases

50. To guide you towards valuable resources

 

© 2012 Robbie Baxtter and Dan Weedin. All Rights Reserved

Crisis Response 101 – The First Step

The first step in any desperate situation the temptation is to act immediately. It’s understandable, but unwise. No matter how bad things are the first step is always the same. Assess the threat and figure out how bad things really are…

I was watching the USA Network television series, Burn Notice last night on Netflix. The episode always starts out with the protagonist giving what amounts to consulting advice on being a spy. In this case, it applies to you and your business.

Copyright 2012 Dan Weedin. All Rights Reserved

Extra Points – Being Gracious

Being Gracious

While I was in San Francisco last week on a business trip, I happened to run into Michael Jordan. Not the “fake” Michael Jordan featured in the commercial. The dude who scored about 40,000 points in the National Basketball Association.

He was sitting with a small group in the lounge at the hotel we were both staying at. I kept looking at him trying to disabuse myself of the notion that it was really him, but the more I looked, the more I was convinced. Finally, a young lady approached him and based on their conversation, it was confirmed that this was the basketball legend. The thing that impressed me was how gracious he was to her. He allowed her to take a picture and even get an autograph. As I was leaving, I reached out to him simply to thank him for years of enjoyment in watching him play. He was very kind to me and we even talked a little Sonics basketball.

Many celebrities and “stars” aren’t gracious for a variety of reasons, most not good. Michael Jordan was. Many business people aren’t gracious for a variety of reasons, and there is no excuse. I’ve seen business professionals and leaders who are rude, intimidating, callous, boorish, and plain mean. You have seen them too, I’m sure. Heck, you may have even worked for a couple of them!

How you act will forever leave marks on those you come in contact with. Michael Jordan left a positive impression on that young lady, on me, and my group. What kind of impression are you leaving in your world? Make it a good one!

This week’s quote –
“At one point in your life you either have the thing you want or the reasons why you don’t.”
~Andy Roddick, Tennis Champion

 

© 2012 Dan Weedin. All Rights Reserved

The “Official” Announcement

Dan Weedin Inducted into Million Dollar Consultant™ Hall of Fame

Dan Weedin
Poulsbo, WA (November 15, 2012) – Dan Weedin, a Seattle-area based insurance consultant, executive coach, and speaker, was formally inducted into the Million Dollar Consultant™ Hall of Fame on November 13th. He was one of five consultants of diverse disciplines to be awarded this honor.

Alan Weiss, Ph.D. announced the honors during his annual Mentor Summit held at the Mandarin Oriental Hotel in San Francisco, CA. Dr. Weiss is the author of Million Dollar Consulting and over 40 other books in the field of consulting, coaching, and speaking. He conducts a global mentoring program for consultants and holds multiple awards in the consulting and speaking professions.

Criteria for being inducted in this elite group include:

• Serving as an exemplar to others in the profession.
• Manifesting the highest levels of integrity, ethics, and accountability.
• Achieving significant annual revenue and profit improvement.
• Contributing intellectual capital to the consulting profession.
• Engaging in continuing, challenging, personal and professional development.
• Taking prudent risk and demonstrating resilience.

Alan Weiss says, “Dan Weedin exemplifies our Hall of Fame through his generous sharing, community support, business growth, and high integrity. He is constantly asking, ‘How can I help my clients improve?’ trusting that that will always provide positive rewards for him, as well.”

Also inducted in this class are Scott Wintrip (St. Petersburg, FL), Steven Bleistein (Tokyo), Bart Sayle (United Kingdom), and Judy Chan (San Francisco). Honorees are chosen from the global participants in the Private Roster Mentor Program, which number well over 1,000.

Weedin is an expert in crisis leadership and insurance, and helps his clients to maximize their ability to respond and thrive out of crisis. He also coaches and mentors individual consultants and insurance professionals to help them achieve greater success in their careers.

For more information, contact Dan Weedin at (360) 271-1592; (360) 824-8100 (fax); or dan@danweedin.com. Please also visit our website.

Breaking News – Dan Weedin in Million Dollar Consulting Hall of Fame

I am very humbled and honored to have been announced as a 2012 inductee of the Alan Weiss Million Dollar Consulting Hall of Fame. Alan made the announcement at the Mentor Summit at the Mandarin Oriental Hotel in San Francisco this morning. A more descriptive press release will follow when I return. I join an amazing group of world class consultants who share this honor, and I am truly appreciative.

Copyright 2012 Dan Weedin. All Rights Reserved

San Francisco Journal #1

Day 1 in San Francisco turned out to be eventful. I am in the City by the Bay for the Alan Weiss Mentor Summit. It’s a conference where all the world class consultants in Alan’s community congregate about every 9 months to learn more about our business, to grow professionally, to network, and to enjoy the city.

I started the evening meeting a couple of my own mentor clients and going out to dinner at a great place. It’s an Italian restaurant a few blocks away from the Mandarin Oriental Hotel where I am staying (in the financial district). We had a terrific dinner and a nice time together. Afterwards, several of us decided to have a nightcap in the hotel lounge.

Sitting to the table next to me was a guy who looked just like Michael Jordan. THE Michael Jordan of Chicago Bulls fame and glory. The more I wanted to dismiss it, the more I was certain. He was even wearing a Jordan logo shirt. I asked my colleagues to take a look and see what they thought. About that time, a young woman approached him and started talking to him about his career. They were literally about 15 feet away. It was definitely MJ. She asked for his picture (which he at least tried to confirm wouldn’t end up on the Internet), and chatted with him. Shortly, she returned to her seat at the bar, giddy with delight.

I thought, if she can politely approach him, I can to. As I stood up to do so, she re-emerged bearing a pen and napkin for an autograph. Geez! He was still kind to her, but looking like he wanted to return to his private dinner. As she left, I quickly stuck out my hand and said, “I don’t want your autograph or a picture. I simply want to shake your hand and thank you for years of enjoyment in watching you play.” He was also very gracious to me and smiled. We actually talked Seattle Sonics basketball for about 10 seconds. He said he loves the city and they and the fans deserve a team back.

Michael Jordan epitomized graciousness this evening. I don’t know if it always happens, but on this night in San Francisco, it did. What a way to start the week!

Copyright 2012 Dan Weedin. All Rights Reserved