Home > Upcoming Events > Crisis Case Study: The Shot in the Dark

Crisis Case Study: The Shot in the Dark

This is in the category of the “You never know what can happen” in your business.

The local news led off with a story about an assisted living facility in a small rural area north of Seattle having a shooting on site. It seems that a facility manager got in an argument with an 86-year old resident. The elderly man went back to his room, got a gun and went and shot the manager in the stomach. It appears that the manager, who was immediately rushed to the hospital, will survive. The 86-year old is in jail. A tragic story for all involved.

This blog post has nothing to do about gun control, the response by the staff, mental health, or elderly care. It solely is a study that you can never know what unbelievable event can occur at your business. Who could imagine an 86-year old man going back to his room after an argument to get a gun and shoot his adversary? That only happens with inner city gangs, right? Wrong.

Have you trained your employees to be prepared for any event that could suspend operations, involve a 911 emergency call, or damage the company reputation? If you haven’t, you’re not alone. However, the company you keep is dangerous to your health. Not being prepared to deal with a crisis will cost your business huge revenues, loads of stress and anxiety, bad media coverage, and reduced morale. I estimate that even a minor crisis will cost the average small business $75,000 in hidden costs. That means even if you have insurance, this comes straight out of your pocket! It pays to be prepared…

I have an upcoming webinar to help small businesses anticipate, prevent, and be prepared to respond to crisis. It’s a small investment to make to arm your business with the strategy and techniques it needs to avoid a crisis and respond when one does occur. The webinar will be recorded so even if you can’t make it live, you will gain the benefit of the tools.

Click here to join us on February 22nd.

© 2013 Dan Weedin. All Rights Reserved

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