The Big 5

I was recently interviewed for an article on crisis management for Chief Executive Officers. The question was – what are the five things that need to be in EVERY crisis plan. I thought I’d share my answer with you!

  1. Chain of Command – There must be a clear, delineated, and communicated chain of command from the person in charge of the command center, to the communications coordinator, insurance liaison, scribe, etc. The size and scope is dependent on the size and complexity of the operation.
  2. Plan to recover power, connectivity, and data…quickly. This includes setting up in alternate locations, if necessary.
  3. Backup physical location plan. What do you do with 200 employees tomorrow if a fire destroys the building overnight? That’s the question this section must answer.
  4. Communications plan. This will be a guide for the communications coordinator/lead to communicate with all stakeholders – employees, board of directors, investors, customers, prospects, Supply chain, community, and media. This will also lay out the method – email, text, social media (specifically Twitter), etc.
  5. Evacuation and security plan. This is about getting people out of the building quickly and keeping them secure before, during, and after a crisis.

© 2013 Dan Weedin. All Rights Reserved

Extra Points – Steak & Sizzle

This week’s focus point…  Dan cooking

Steak and Sizzle     

My wife Barb and I both love to cook. That’s why we get hooked on all the food shows, especially the reality/competition versions, One of our favorites is The Next Food Network Star on The Food Network. It reveals both of what we like – cooking chops and charisma. As the competition winds down to the end, a couple important points are continually highlighted by the mentors. They call them competence and charisma on camera. I call them steak and sizzle.

In order to be a food star on television, your food needs to taste good. You have to be good at your craft, you’ve got to have “chops,” or else you’ve got a fork stuck in you. You’re done. You’ve also got to connect on camera. If you’re dull and uninspiring, the remote will click you off in 5 seconds. No one will get to know how good your food is because you bored them.

I don’t care what your business is, you are in the same boat. You’d better be competent at what you do, or you’re dish will be dumped in the trash. In fact, you’d probably be better than just good. you’d better be superior. That’s the steak part. For many business owners and entrepreneurs, they’ve got the steak down. What they lack is sizzle. Sizzle is the ability to be an object of interest; to evoke curiosity; and to be inspirational. You don’t have to be an entertainer, in fact you shouldn’t be. But you’d better be engaging and force people to take notice, or they will never have the chance to eat your steak.

The best of the best in their industry have both steak and sizzle. What about you?

Bon appetite!

© 2013 Dan Weedin. All Rights Reserved

This week’s quote –
“I want my food dead. Not sick. Not dying. Dead.”
– Oscar Wilde (my absolute favorite person to quote – edging out Mark Twain)

VIDEO: Episode #10 – Preparation of a Disaster Management Contingency Plan

This is a 10-part video series I recently created for Chron, which is the online version for the Houston Chronicle. The topic surrounds crisis planning and disaster recovery for small business. The questions and topics were raised by readers of Chron. There really is no order to the videos; they each deal with a different topic in this area. This is of vital importance for businesses and organizations of all sizes. Executives and small business owners should focus on these strategies to assure sustainable operations and revenue. I will feature a new video daily for the next 10 days.

Video #10 – Preparation of a Disaster Management Contingency Plan

Preparation of a Disaster Management's Contingency Plan

 

© 2013 Dan Weedin. All Rights Reserved

VIDEO: Episode #9 – Responsibilities of Crisis Management Teams

This is a 10-part video series I recently created for Chron, which is the online version for the Houston Chronicle. The topic surrounds crisis planning and disaster recovery for small business. The questions and topics were raised by readers of Chron. There really is no order to the videos; they each deal with a different topic in this area. This is of vital importance for businesses and organizations of all sizes. Executives and small business owners should focus on these strategies to assure sustainable operations and revenue. I will feature a new video daily for the next 10 days.

Video #9 – Responsibilities of a Crisis Management Team

Responsibilities of Crisis Management Team Members

 

© 2013 Dan Weedin. All Rights Reserved

VIDEO: Episode #8 – The Recovery Phase of a Business Continuity Plan

This is a 10-part video series I recently created for Chron, which is the online version for the Houston Chronicle. The topic surrounds crisis planning and disaster recovery for small business. The questions and topics were raised by readers of Chron. There really is no order to the videos; they each deal with a different topic in this area. This is of vital importance for businesses and organizations of all sizes. Executives and small business owners should focus on these strategies to assure sustainable operations and revenue. I will feature a new video daily for the next 10 days.

Video #8 – The Recovery Phase of a Business Continuity Plan

The Recovery Phase of a Business Continuity Plan

 

© 2013 Dan Weedin. All Rights Reserved

VIDEO: Episode #7 – How to Develop a Crisis Management Plan for Manufacturing Plants

This is a 10-part video series I recently created for Chron, which is the online version for the Houston Chronicle. The topic surrounds crisis planning and disaster recovery for small business. The questions and topics were raised by readers of Chron. There really is no order to the videos; they each deal with a different topic in this area. This is of vital importance for businesses and organizations of all sizes. Executives and small business owners should focus on these strategies to assure sustainable operations and revenue. I will feature a new video daily for the next 10 days.

Video #7 – How to Develop a Crisis Management Plan for Manufacturing Plants

How to Develop a Crisis Management Plan for Manufacturing Plants

 

© 2013 Dan Weedin. All Rights Reserved

VIDEO: Episode #6 – Situational Crisis Communication Theory

This is a 10-part video series I recently created for Chron, which is the online version for the Houston Chronicle. The topic surrounds crisis planning and disaster recovery for small business. The questions and topics were raised by readers of Chron. There really is no order to the videos; they each deal with a different topic in this area. This is of vital importance for businesses and organizations of all sizes. Executives and small business owners should focus on these strategies to assure sustainable operations and revenue. I will feature a new video daily for the next 10 days.

Video #6 – Situational Crisis Communication Theory

Situational Crisis Communication Theory

 

© 2013 Dan Weedin. All Rights Reserved

VIDEO – Episode #5 – Crisis Management Brainstorming Ideas

This is a 10-part video series I recently created for Chron, which is the online version for the Houston Chronicle. The topic surrounds crisis planning and disaster recovery for small business. The questions and topics were raised by readers of Chron. There really is no order to the videos; they each deal with a different topic in this area. This is of vital importance for businesses and organizations of all sizes. Executives and small business owners should focus on these strategies to assure sustainable operations and revenue. I will feature a new video daily for the next 10 days.

Video #5 – Crisis Management Brainstorming Ideas

Crisis Management Brainstorming Ideas

VIDEO: Episode 4 – Crisis Management Skills

This is a 10-part video series I recently created for Chron, which is the online version for the Houston Chronicle. The topic surrounds crisis planning and disaster recovery for small business. The questions and topics were raised by readers of Chron. There really is no order to the videos; they each deal with a different topic in this area. This is of vital importance for businesses and organizations of all sizes. Executives and small business owners should focus on these strategies to assure sustainable operations and revenue. I will feature a new video daily for the next 10 days.

Video #4 – Crisis Management Skills

Crisis Management Skills

© 2013 Dan Weedin. All Rights Reserved

Extra Points – Understanding your Audience

This week’s focus point…

On the ferry heading to McCartney at Safeco Field
On the ferry heading to McCartney at Safeco Field

Understanding your audience       

Barb and I went last Friday to watch Paul McCartney play Safeco Field along with 45,000 of our closest friends. To be blunt, it’s the best concert I’ve ever been to and maybe the best event. Sir Paul at 71 years young can still rock the house, engage an audience, and be cool for people from 5 to 85 years old. It was simply spectacular that after 50 years, McCartney can still bring it for 3 hours without a break.

Part of his skill is knowing is audience. Here he is in Seattle and he does a guitar tribute to Seattle legend Jimi Hendrix. That got the older crowd really going. Then as his encore was about to hit fever pitch, he turned it loose by inviting the members of Seattle’s own Nirvana to join him on stage. It was basically a Nirvana reunion concert with McCartney playing front man. They stayed with him for the final 7 songs (including the next encore). He had Seattle eating out of his hand and no one there will ever forget it.

Do you do that for your customers? Do you understand them and their needs? Do you use that to give them unforgettable experiences? Do you rest on your laurels or are you constantly taking them and your business to new heights no matter how long you’ve been doing it? And (final question) are you still having as much fun doing it?

McCartney still does. So should you.

© 2013 Dan Weedin. All Rights Reserved

This week’s quote –
“I have seen the future and it is not pretty. I am warning you now. We are at the concert and I saw what your dad is going to be. A man with white hair and wearing a concert t-shirt playing the air guitar.”
– Barb (my wife) in a text to my daughters as we stood in line to get drinks before the McCartney concert. I agree with her to a point – I might shave my head…