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The Big 5

I was recently interviewed for an article on crisis management for Chief Executive Officers. The question was – what are the five things that need to be in EVERY crisis plan. I thought I’d share my answer with you!

  1. Chain of Command – There must be a clear, delineated, and communicated chain of command from the person in charge of the command center, to the communications coordinator, insurance liaison, scribe, etc. The size and scope is dependent on the size and complexity of the operation.
  2. Plan to recover power, connectivity, and data…quickly. This includes setting up in alternate locations, if necessary.
  3. Backup physical location plan. What do you do with 200 employees tomorrow if a fire destroys the building overnight? That’s the question this section must answer.
  4. Communications plan. This will be a guide for the communications coordinator/lead to communicate with all stakeholders – employees, board of directors, investors, customers, prospects, Supply chain, community, and media. This will also lay out the method – email, text, social media (specifically Twitter), etc.
  5. Evacuation and security plan. This is about getting people out of the building quickly and keeping them secure before, during, and after a crisis.

© 2013 Dan Weedin. All Rights Reserved

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