Home > Business Strategy, Case Studies, Consulting Strategies, Marketing & Branding > Unleashed Case Study #3 – Can You Make the Chair Turn?

Unleashed Case Study #3 – Can You Make the Chair Turn?

Shakira

Shakira

I enjoy watching NBC’s The Voice on television. I like it better than American Idol for several reasons (including that they boast my Colombian paisana, Shakira as a judge, but I digress)….

The four judges (also including Adam Levine, Usher, and Blake Shelton) listen to just the voice of the singer in the blind trials. That singer can only impress with their voice. Their looks, their dress, their dance skills, won’t help them. Just their voice. The judges that want to coach them then turn their chairs around within the 90 seconds allotted. If there is more than one, they “fight” to influence the singer to choose them as a coach.

Two important things that you need to know based on this show becasue it can make you better in whatever profession you are in…

1. These singers get 90 seconds to make a BIG impression. That’s it, that’s all. They need to be supremely influential and an object of interest with their most powerful gift (or “value”). Think about your business. You also need to be influential and become an object of interest to your audience quickly. While you may have more than 90 seconds, you don’t have long to engage and capture their attention. Whether you’re speaking publicly to a large group or having a first meeting with a prospective client, your “voice” needs to be more than just heard in those first few minutes. You need to turn a chair.

2. Coaches often duke it out in trying to influence a young artist to choose them as the coach. Even though much of it is based in good humor, there is always a strong plea based on the talents and how they align with a coach. If I was an aspiring country artist, why wouldn’t I choose Blake Shelton? If I was a young R&B artist, Usher would make the most sense. Shakira is skilled in not only music, but choreography and building a global base. Adam Levine would attract the eclectic and rock side. From whom do you seek advice from? Is it from people that are where you currently are (peers), or is it from people that have achieved what you want to achieve and can quickly guide you there? Mastermind groups are fine for what they are – accountability and support. Everyone needs a “coach” that will take them to their desired state rapidly. That’s what these young artists on The Voice want, and that’s what these judges deliver.

Look, if you want to accelerate your ability to be influential and grow your business, you’d better get really good at the first 90 seconds. The best way to do that is to get coaching from someone that can help you maximize your talent.

© 2014 Dan Weedin. All Rights Reserved

  1. akismet-ae096231f6bc3a4d70a3bbfc39e6fb9a
    March 6, 2014 at 2:18 am

    Dan and shakira sitting in a tree…

    By the way- I’d pick Adam Levine. Betsy and Adam sitting in a tree…

    Sent from my iPhone

    >

  2. March 6, 2014 at 1:07 pm

    Funny, Betsy!

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