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Extra Points – The World’s Greatest Martini

The World’s Greatest Martini Martini

Last week, I was in San Francisco for a meeting with Alan Weiss and two of my colleagues, Noah Fleming and Gary Patterson. We were having a cocktail in the bar at Ame, which is a fabulous restaurant in the St. Regis Hotel at Union Square. While sipping a wonderful concoction by the bartender that wasn’t on the menu, I decided to see what other libations were on the docket. Then I saw it in big, bold print – The World’s Greatest Martini. That grabbed my attention!

Turns out they use a unique and rare bottle of gin from Holland ($700/bottle) that’s been aged for 80 years and infused with saffron, among other things. The martini is a normal size, yet due to it’s powerful and rare attributes, comes at a high cost, but with tremendous return on investment. If it didn’t, they wouldn’t be selling 8-10 of them a week.

If you don’t consider yourself your own “world’s greatest martini (insert your value)” then you will never be unleashed. You will never believe your own worth is as valuable and be afraid to “overprice” yourself. Look people don’t buy this drink because it’s dubbed the world’s greatest. They buy it based on the price. If the cost for a drink is $125, then it must be some heck of a drink! That’s the same with you. But the first sale is to yourself. Why would anyone else believe in your tremendous value if you don’t first?

Morale of the story is this – go mix your own drink and believe what you have to offer is worth it’s weight in gold. People want to work and be around the “world’s greatest.” Time for you to belly up to the bar. 


© 2014 Dan Weedin. All Rights Reserved

This week’s quote – 
Alcohol is the anesthesia by which we endure the operation of life.”

~ George Bernard Shaw

 

Join my new weekly  Unleashed Google ON AIR Hangout today at 12 pm PST / 3:00 PM EST. This will be our topic of discussion. It’s free, it’s cool; and your invited. Come join us and bring your questions and observations.

 

  1. Debbie Wardrop
    March 31, 2014 at 8:27 pm

    Powerful reminder…thanks.

  2. March 31, 2014 at 9:08 pm

    Thanks, Debbie!

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