Home > Videos > Weedin Unleashed Video – June 9

Weedin Unleashed Video – June 9

For some reason, the “edit” function in You Tube is refusing to trim the beginning of the video. I’ve tried three times and it’s enough…moving on. You can either suffer through the first minute of me getting set up, talking to myself, and checking in with Captain Jack…OR you can just ship ahead to the 1 minute mark. Regardless, enjoy our discussion…

© 2014 Dan Weedin. All Rights Reserved

  1. akismet-ae096231f6bc3a4d70a3bbfc39e6fb9a
    June 12, 2014 at 4:08 pm

    The first minute is the best! I miss my friend.

    I am working on sending you more information for our videos. What you have here is fine for my purposes. To give you a quick review the three videos for the Toolbox:

    Video 1: The Dan Weedin Branding story

    * Purpose of video – to illustrate how you went from a vague brand to a clear one and how it has helped your success * Tell about where you were – Toro and the other website, the challenges, etc. * How you landed on Insuring Success and Unleashed * How that helped you write the two books * Impact on your success * What you would have learned about the importance of a clear consulting brand * Call to action – could be a link to your master mentor program

    Video 2: The Dan Weedin Content Marketing Tips

    * Purpose of the video – to provide tips on how to target content and create writing habits * Tell when you started to create content and in what mediums * Tell what types of mediums you use now and the benefits * Share about what makes staying on top of creating content a challenge * Share about the personal discipline and mindset you use to make content development a part of life * Share any next steps of what we have to look forward to * Call to action – could be a link to Unleashed and the importance of having a mindset for success

    Video 3: Dan Weedin’s Tips for Insuring Success for Consultants

    * Purpose of the video – to provide aspiring consultants the administrative know how and non-marketing business savvy needed * Share background from insurance company and when became a consultant * Share the 3-5 things admin/business stuff consultants need such as: professional liability insurance, cash reserves, outsource network, legal thing such as becoming an llc or s corp, and other stuff that I don’t know because I suck in this area * Call to action – could be link to your master mentor program and your Insuring Success book

    Feel feel to change as you see fit

    Also, let’s start to think about our shared teleconference/webinar series and/or workshop potentially on the relational dynamics of consulting.

    Thanks!!!

    Betsy

    The table below is a draft draft of how this course is shaping up

    Section

    Number

    Working Title

    Worksheet

    Tool

    Quotes

    Introduction

    Course 2, Intro 1

    Introduction to Consultant Branding & Marketing

    Taking Stock of Your Brand Awareness

    “An orange…is an orange…is an orange. Unless of course, that orange happens to be a Sunkist, a name eighty percent of consumers know and trust.” Russell, L. Hanlin

    Part 1: Branding Overview

    Couse 2, Part 1, Video 1

    Branding Defined

    Consulting Brand Considerations

    Steps to Consultant Branding

    BONUS: Dan Weedin branding story

    Part 2: Brand Definition(Creating the Promise)

    Components of Brand Building

    Internal Scan

    Every man has his own vocation,

    talent is the call.

    Emerson

    “People don’t care how much you know until they know how much you care” John Maxwell

    External Market Scan

    Developing your Ideal Client Archetypes

    Developing Your Strategic Brand Profile

    Creating a Promise Statement

    Part 3: Brand Positioning (Living the Promise)

    Brand Positioning Wheel

    Product & Service Definition

    Creating a Web Presence – Interview with Chad Barr

    Personal Presence

    Thought Leadership – interview with Chad Barr

    Part 4: Brand Activation (Making & Delivering the Promise)

    Marketing & Sales Overview

    Goals of marketing

    Content marketing for consultants BONUS with Dan Weedin

    Marketing to people you already know

    Marketing to people you don’t know

    BONUS: Marketing for Consultants with Michael Zipursky

    BONUS: Attracting Clients with Michael Zipursky

    Driving intent to repeat and recommend with existing clients

    Transforming a lead into a prospect

    Transition marketing to sales

    BONUS: Business Development Must Have’s with Dan Weedin

    From: Weedin 360 <comment-reply@wordpress.com> Reply-To: Weedin 360 <comment+e1o0xbp5m8kysycz1qmsus9@comment.wordpress.com> Date: Thursday, June 12, 2014 11:35 AM To: Betsy Jordyn <betsy@ACCELERACONSULTINGGROUP.COM> Subject: [New post] Weedin Unleashed Video – June 9

    danweedin posted: “For some reason, the “edit” function in You Tube is refusing to trim the beginning of the video. I’ve tried three times and it’s enough…moving on. You can either suffer through the first minute of me getting set up, talking to myself, and checking in wi”

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