I watched the World Cup final yesterday pitting eventual champion Germany and Argentina. I watched the entire match, which is saying something. I’m not a soccer fan; I really know very little about the sport and its rules; I recognize few of the players; and I had no rooting interest in the game. Yet I watched. Based on all I saw, a whole lot of people in the United States also watched! The World Cup has been on for a month and our national team had been eliminated almost 2 weeks ago. Yet, the interest for the remaining teams, the experience, and event captivated the entire world. Heck, there is plenty of evidence this country lost billions of dollars in productivity over the past month with the World Cup taking center stage. It’s safe to say that the event had “staying power.”
There are a few things that are required to assure that you do. Let’s use the World Cup as an example and see how you stack up…
You need to be relevant to people. You need to add value to their lives (for the World Cup, it was entertainment). You need to create passion and emotion. You must be an expert in your field. You need to be able to produce over and over again. You must be trusted to deliver results. And…this is important…you must be an object of interest.
The World Cup only comes around every 4 years, so all of these things get a boost due to it’s uniqueness. You have a harder job, yet you have the opportunity to be a life changer for people. Your job is to show them the value you bring. You can only do that if you meet all the criteria above, or else they won’t even know you exist, or lose interest. Take a cue from one of the largest events on this planet. Be relevant, be valuable, create emotion, and be interesting. By accomplishing this, you will consistently be scoring goals!
© 2014 Dan Weedin. All Rights Reserved
This week’s quote –
“It is absurd to divide people into good and bad. People are either charming or tedious.”
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