I just attended a very fun spirits tasting with by brother-in-law on Saturday. There were 30 spirits vendors at this event that was split up over 2 three-hour sessions, one in the afternoon and one in the evening. We went in the afternoon and the place was packed with people tasting samples of craft spirits from around the region. Matt and I had a terrific time and walked away spending a lot of money!
Here’s the deal, if you’re in business, you need to make yourself easy to do business with. That means don’t make your prospect do the extra work, give them the tools right there and then. Have an immediate place to sign up for a newsletter; accept credit cards (don’t talk to me about fees – it’s a cost of doing business); bring enough product and business cards; ask how you can help; and keep your web site and digital products current.
Business is hard enough as it is…don’t make buying your products and services an impediment to purchasing and/or becoming an advocate.
This week’s quote –