Extra Points: Influencing In Sound Bytes

This week’s focus point…Influencing in Sound BytesDan Weedin Unleashed-40

I had a fascinating conversation with a fellow Rotarian after our club meeting last week. Rick and I were discussing the change in media over the past 3 decades and how information is both disseminated and heard. We laughed about the days that don’t seem so long ago when you had to get up to change the television channel, so you ended up having a longer attention span!

The conversation I had with Rick goes beyond simply media coverage. If you pay attention to presidential campaigns, popular television shows, or even business websites, you’re finding that we take in the world more and more in “sound bytes.” Now we can debate the efficacy of this for hours, but let’s at least admit it’s real. What’s that mean for you in a business sense?

It means that if you want to be influential, you need to become skilled in sound bytes. This means being interesting, charismatic, pithy, articulate, and above all else, giving valuable content. You might be trying to influence employees, co-workers, investors, prospective and current clients, or just your spouse on where you want to go on vacation. We live in a sound byte world, so don’t fight it. Rather embrace it by becoming masterful in its delivery. The art of being influential in the 21st century is different that it was 3 decades ago. You’d better become artful….

 © 2015 Toro Consulting Inc. All Rights Reserved

This week’s quote –

Sometimes artistry must trump pure clarity.

~ My book editor Bethany after a discussion on phrasing in my new book. I loved her quote…

You can read more of Captain Jack’s musings in Dan’s new book, Unleashed Leadership (see cover below). Jack has an anecdote after every chapter. On pre-order now with a 40% discount. Click here to buy your signed copy today!

The next Weedin Unleashed broadcast is today Monday, August 31st.  Click here to find the location of this free event!

The Great Escape Revisited

JackEarlier this week, you may have read the tale of the great escape as told by the escapee, Captain Jack. The dude showed he’s still got game when it comes to getting unleashed – or in this case running with the leash still secured to him. He explained the extra “baggage” kept him from being able to fully maximize his agility and nimbleness, so he was quickly corralled by yours truly.

All that being said, one can learn a few post-event from his response.

Although being scolded, Captain Jack showed no remorse. He trotted home accepting the fact that his adventure was short-lived; he drank up the entire bowl of water; went to the window to get a full stretch, and then settled in for a much deserved nap.

Very often, when we humans fail at some attempt at a new opportunity – maybe it was a sales call, an interview, a misunderstanding, or just a good attempt that went awry – we allow that failure to become “leashed” to us for hours, days, months, or even years.

Dogs have it figured out better. They chalk up failure to happenstance or serendipity and just move on. They are seeking out that next smell; or that next opportunity. Wasting time on failures means you just might miss that next chance for success.

Take it from dogs – Be bold and courageous and do your best. If it works, great. If you fail, then you’ve learned something. If you walk away from failure without having learned something and improving yourself, then the failure wins. If you walk away from failure and let it stick around and rent space in your brain, then it wins again. The only way you win is to dump the leash and be free to check out new smells and new opportunities to run.

© 2015 Toro Consulting, Inc. All rights reserved

Read more Captain Jack in my (or our) new book, Unleashed Leadership. Pre-orders now being taken with a subsUnleashed_Leadershiptantial discount. Order today and assure you get a signed copy on the first release in October!

“This book has arrived at a great time for you, because no matter what stage of growth you currently occupy, Dan will help you to grow further and faster. He creates positive change with positive psychology, but also creates sustainable results through the mastery of the skills and behaviors required for ongoing success. Make no mistake, this isn’t a “self-help” book. You need Dan’s help, as so many others have.” Excerpt from Foreword by Alan Weiss, author of Million Dollar Consulting and 60 other business books in 12 languages

Extra Points: A Captain Jack Special Edition

This week’s focus point…A Captain Jack Special PostingJack

I escaped last week. Barb had me on the leash and she wasn’t focused on me. She was scolding Dan for something dumb he did. That meant when she sidestepped on the front stairs and lost her grip on my leash, my moment of opportunity arose. And I took it…

I still have breakaway speed. I fled up my street like a cheetah on the hunt. I heard Dan yell, “Jack,” but that didn’t stop me. I was unleashed. Well, actually not really. The leash was still attached to my harness and it was flopping around wildly behind me as I ran.

Dan didn’t take too long to track me down. I was scampering around houses, but he could hear the stupid leash and knew where I was. I also knew that he could get close to me and easily step on it and stop me, so I gave up without much of a fight. My moment of freedom was short-lived this time.

Here’s the deal – if you have freed yourself from your confines, but choose to bring the baggage that should be left behind, you’re no better off than me dragging around the leash. Your “dangling leash” will render the pursuit of your goals and dreams as fleeting as my adventure. If you’re going to go for your dreams, then leave the leash behind. The extra weight and cord will hold you down. Be free and prosper…

 © 2015 Toro Consulting Inc. All Rights Reserved

This week’s quote –

If you can run, do it fast. Otherwise you’re stuck digging holes inside a fence all day. Running is better.

~ Captain Jack

You can read more of Captain Jack’s musings in Dan’s new book, Unleashed Leadership (see cover below). Jack has an anecdote after every chapter. On pre-order now with a 40% discount. Click here to buy your signed copy today.


My Recipe for your Professional Steak & Sizzle

58842033-Dan+Weedin+%22Unleashed%22-21My colleague Betsy Jordyn and I just completed a 3-part virtual workshop experience with nearly 40 consultants from around the country on branding. The culmination yesterday actually started getting culinary…

Here’s the deal on banding for any business or practice… You have to have both the steak and the sizzle in order to be significant, interesting, and ultimately successful in promoting your unique brand. The steak is your content and the sizzle is your delivery. Here’s my recipe…

  1. Defrost the steak. Take your talent and skill out of deep freeze and that it. Specifically, truly understand your value and how you improve the condition of others. Define who those “others” are – CEOs, Presidents, or the retail buyer. You are marketing your brand to people, not organizations. Understand and believe in your brand and know clearly who benefits from it.
  2. Season the Steak. Make your content powerful. Make it unique to you based on your experience and “smarts.” Create categories that will be valuable to the readers and listeners of your intellectual property. Create content that will rise above the rest of the “noise.”
  3. Sizzle. Alan Weiss has said that if you don’t toot your own horn, there is no music. You’re responsible for branding yourself through the distribution of your intellectual property, your marketing, your networking, and your value. Here;s the thing – boring never works. You must be interesting. You do this by being contrarian; by being edgy; by being bold; by being creative; by being fearless; and by being clever. You’re genius will never be fully tapped – fully unleashed – if nobody knows you exist.

Bottom line – you can cook your steak inside that fence, but the sizzle will be the thing that unleashes the value to the world. Make no mistake, you need both. It’s a process that requires discipline, creativity, and guidance. I know Betsy and I needed help from our mentor and community….and we still utilize it!

What are you doing to make a great steak and sizzle in your business and career?

© 2015 Toro Consulting, Inc. All Rights Reserved

Important – My new book is out and ready for pre-order at a 40% discount. Purchase Unleashed Leadership today and it will be sent out to you (signed by me) in October. Sales are already brisk…buy yours now! Buy here

Important Again – Want to make sure you are kept apprised of future Betsy & Dan events? Visit my website and subscribe to my mailing list under “Betsy & Dan.” Website for Betsy & Dan


Weedin Unleashed Video: Thunder & Lightning

15 minutes, 50 seconds

© 2015 Toro Consulting, Inc. All Rights Reserved

Order your signed copy of Unleashed Leadership to be mailed out in October. 40% discount when ordered now!


“This book has arrived at a great time for you, because no matter what stage of growth you currently occupy, Dan will help you to grow further and faster. He creates positive change with positive psychology, but also creates sustainable results through the mastery of the skills and behaviors required for ongoing success. Make no mistake, this isn’t a “self-help” book. You need Dan’s help, as so many others have.”

Alan Weiss, author Million Dollar Consulting (excerpt from Foreword)


Extra Points: Thunder & Lightning

This week’s focus point…Thunder and Lightning
Dan Weedin Unleashed-40
Captain Jack hates thunder. Hates it with a purple passion. In fact, he believes it’s his duty to furiously bark at the thunder, in some attempt to make it suddenly stop. The thunder doesn’t care, and keeps on rolling.

Thunder is actually the sound caused by lightning. It’s the result of that bolt producing a rapid expansion of air leading to a similar reaction like a sonic boom. Without getting overly scientific, you can’t have thunder without lightning. I guess that means that Captain Jack has a bone to pick with lightning, too.

Are you creating thunder in your own career?

Just like thunder can’t be created without an opening electrostatic discharge commonly referred to as lightning, your career will either be resounding or indistinct based on the electricity you generate. I’ve found that far too many people fear causing lightning in their lives. It’s usually based around fear – fear of failure, fear of rejection, even fear of success. What would happen if you had no fear to manifest your own jolts of lightning? What if you planned and took action on risks and opportunities to see if you could eventually make some noise?

Bottom line – no lightning, no thunder up in the skies. For you, no electricity (passion and boldness), no noise (maximized success and significance of helping others) in your career. Life’s too short not to enjoy the majesty of a thunderstorm (although Jack might disagree). It’s also too short not to take all your talents and passions and initiate your own storm and make some noise.

© 2015 Toro Consulting Inc. All Rights Reserved

This week’s quote –

Art, in itself, is an attempt to bring order out of chaos.

~ Stephen Sondheim

The next Weedin Unleashed broadcast is today Monday, August 17th. Click here to find the location of this free event!

Leadership is About Influence Not Force

JackI’m at my United gate on Sunday getting ready to head out to my conference in beautiful Cartagena, Colombia. If you’ve ever stood in line waiting to get on the plane, you’ve probably seen someone try to carry on luggage that is too big.

On Sunday, I watched a woman with a red roller bag try to convince the gate person that her bag fit. She tried to stuff the bag in the cage they use to show if the bag will fit in the overhead compartment. She stuffed, she squeezed, she prayed. She took it out and tried other geometric positions to no avail. The bag didn’t fit.

The next thing we all saw was her disgustedly opening the suitcase out and throwing things out to make it “smaller.” I don’t know where she was going to then try to stuff that clothing, but rearranging wasn’t going to work. Luckily for me, I walked past her and on to the plane, as she was getting more exasperated by the second.

I’ve seen business leaders try to stuff, squeeze, and pray as they tried to force their desired culture into their company. Just like this lady with the red bag, they were fruitless in trying to motivate by force to eliminate inefficiencies, drama, conflict, and lack of communication. Culture isn’t formed by force; it’s created by influence.

The days of command and control and hope that people will mindlessly fall into place are long gone and those days weren’t always good. It takes 3 factors to create an unleashed leadership in your company. It not only takes all of them, it requires they are all present. They are mentoring, selflessness, and autonomy. I spoke at length on these topics during my speech to the group of insurance executives at the conference. I will write about these concepts over the course of days on this blog.

The takeaway for today is this…

If you’re trying to squeeze and force your desired culture into your business, you’re going to end up as exasperated as the woman with the red bag at the United gate. Discover the art of influence and become an unleashed leader.

© 2015 Toro Consulting, Inc. All rights reserved

Extra Points: Energy

Dan Weedin Unleashed-40This week’s focus point…Energy

We humans are all wired differently. That being said, we can all probably land in one of two social styles – introvert or extrovert. There is no judgement; both are just fine. In fact, as a confirmed extrovert myself, I’m thankful for the introverts that bring balance to my life!

I think it was Alan Weiss who I once heard give the best definition of these two styles. It went like this – introverts draw energy from things (processes, projects, and challenges), while extroverts draw energy from people.  Drawing energy means being uplifted, energized, impassioned, and interested. As a self-diagnosed extrovert, I gain all of those aforementioned things from being around and talking to people, whether I know them or not. I actually will seek out opportunities to talk to waitpersons at restaurants, people working out at the gym, or just a person waiting to catch the same plane as me. I draw my energy from people. I have close family, friends and colleagues that draw their energy from that challenging project given to them; the NY Times crossword puzzle, and creating things.

The question for you this week is where do you draw your energy from? Is it people or processes? This small self-assessment will help you to be at your best, so you can help others and yourself. When you’re down, you know where to go to get that energy boost. When things are going well, you can also find that extra energy to reach even grander heights. Bottom line is that you need to know what gives you energy if you’re to be truly unleashed.

© 2015 Toro Consulting Inc. All Rights Reserved

This week’s quote –

Good questions outrank easy answers.

~ Paul Samuelson

The next Weedin Unleashed broadcast is next Monday, August 17th, as I am traveling for business. I look forward to seeing you then. Here is a recent episode. You can view them all on my You Tube channel

Unleashed Leadership NOW Available!

Unleashed_LeadershipGreat news!

I’ve confirmed with my publisher (Kitsap Publishing) that my brand new book, Unleashed Leadership, is now available for pre-order. Click here to order

Here’s what you need to know…

The book is aimed at executives, entrepreneurs, business leaders, sales professionals and anyone that wants to accelerate growth in their careers and enrich their lives.

Unleashed Leadership, Maximizing Talent and Performance by Opening the Gates of Opportunity provides a realistic and clear game plan on how to live a more fulfilled, rewarding life.

As the economy becomes more global and we see more generations staying in the workforce as both employees and entrepreneurs, the number of people that will need to get help in being pushed out the gate will be immense. This book will provide insight, guidance, best practices, perspective, inspiration and strategy for every age, industry, and role.

The book includes:

  • Tools, tips, and tactics on improving the most critical leadership skills of language, public speaking, influential writing, and dealing with people.
  • Case studies of the good, the bad, and the ugly to highlight the key learning objectives.
  • Ideas on how to leverage technology to enhance relationships, increase discretionary time, and add value to their life.
  • Strategies on how to transition away from destructive self-talk to a positive, enthusiastic, and sustainable way to live a life.

As you know, my pal Captain Jack helped me write this book. In fact, he’s got his own special section at the end of each chapter. I guess he always gets the last word.

When you pre-order before the release in October, you will be the first to get your books sent out AND each book will be personally signed by me.

Be one of the first to get your copy of my newest book. It will help you grow and thrive in your career and your life.

Click here to order

Dan Weedin Unleashed-40

© 2015 Dan Weedin. All Rights Reserved

Extra Points – The Three R’s

Dan Weedin Unleashed-40This week’s focus point…The Three Rs.

The other evening, I was watering our plants out on the front porch. It’s been blistering hot here in the Seattle-area this summer and we had just experienced 7 straight days over 90 degrees. One of the plants we have is a small basil plant. When I started pouring the water in, my eye noticed something seem to jump out. All of a sudden, I noticed that on the roof of our little birdhouse on the table was a tiny frog. “Fred” had escaped the hot sun and had taken refuge in the basil plant. It seems I had disturbed his down-time, however I’m sure he would eventually be happy I had refreshed his new home.

Fred is smart enough to know how to escape the heat. In order to survive, he needs to find a cool and wet spot to rest, rejuvenate, and recharge. What I call “the 3 Rs.”

Are you smart enough to do the same thing? Here’s the deal – I know there are those of you out there that put in tons of hours of work going at the same speed. In fact, for some of you it’s a sort of badge of honor to work long hours daily. While a strong work ethic is a good thing, overworking without getting out of the hot sun once in awhile isn’t. The consequences of working too much include mental fatigue (leading to poor quality), physical fatigue (leading to health issues), increased anxiety, becoming overwhelmed, depression, and a myriad of behavioral challenges.

If you want to truly unleash your own talent and potential, do the best work for your clients and customers, be a better boss or employee, and live more fulfilling life, then take a cue from my friend Fred the frog. Jump out of the heat and into your own basil plant. Get refreshed, rejuvenated and recharge your mind and body. The results will lead you to more success in your career, and a better perspective on life.

© 2015 Toro Consulting Inc. All Rights Reserved

This week’s quote –

The human race has only one effective weapon, and that is laughter.

~ Mark Twain

Weedin Unleashed broadcast is BACK. Join the conversation on today’s topic HERE.