Video Killed the Radio Star and What That Means to You

Dan Weedin Unleashed-19I recall vividly listening to radio growing up in the 1970s. As a kid, I enjoyed listening to the local radio “jocks” playing music and waxing poetic in between Top 40 songs. Radio personalities like Casey Kasem made a name (and a brand) for themselves in those days. As the decades passed, I also started regaling in the opportunity to listen to sports talk. As a sports junkie, I listed to all the local radio “jocks” opining their own thoughts as well as taking calls from listeners. For all the years of avidly listening to some format in radio, the “working end” of the interaction was always hidden. Like the Great Oz behind a curtain, we had  no idea what anyone actually looked like; only identifying with their voice. The joke was always, “He has a face made for radio.”

That’s all changed…

Today you can literally watch your favorite radio personalities go about their business. The genre doesn’t matter – sports music, politics, news – it’s all available either live on TV or streaming online. The industry has basically lifted its curtain and let you in to its lair. For example, every morning after I get back from the gym, I watch the Dan Patrick Show (popular sports journalist and host) being broadcast live from its New York studio. I see all the producers; all the equipment; listen to them speaking to someone on the phone; and often watch live interviews. On Patrick’s show, they even show the breaks and interactions between the staff.

You might be asking, “So what, who cares, what’s in it for me?” What’s this mean for you and your business and career?

Plenty. If you want to build your brand, you must be visual. Our society has changed from static yellow pages advertisements to You Tube promotions. You can’t bank on the fact that hiding behind a phone or email will be the accepted method of communications now or in the future. I spent 60 minutes on a business call with a colleague in Florida on Google video conference. I didn’t even shave, but my beard masks all those facial flaws anyway…

Here’s the deal – find ways to make your company and you more visual. Learn how to utilize videos as part of your website marketing, your blogging, and your messaging. Use images in your speaking to enhance your presentations (note I said images, not text). Become skilled in video conferencing for webinars and client/prospect calls. Many customer service platforms in the insurance industry now offer video chats. Can you do the same? You need to throw back your own curtain and be prepared to have your market see you in all your glory.

Video killed the radio star back in the mid 1980s when MTV and VH1 emerged. It’s progressively evolved in entertainment and business. If you stay static and unseen, you’ll end up going the way of the yellow pages. If you commit to being cutting edge and creative when it comes to showing off your business, you’ll become the next rock star in your world.

© 2015 Toro Consulting. All Rights Reserved

Practicing what I preach – check out my latest video blog.

Extra Points: The Urgency of Time

This week’s focus point…The Time Urgency of ExperienceDan Weedin Unleashed-40
Have you ever caught yourself saying any of the following…

“I will wait until I am older…”
“I will wait until I have saved more money…”
I will wait for the perfect time…”
There are many other derivations of the “I will wait until” excuse. Let’s be clear about one thing – there will never be a perfect time; money will almost always be something you want more of before; and the value of time isn’t taken seriously enough by many people.

Alan Weiss has often said that you can always make another dollar, but you can’t make another minute. This is an abundance mentality. The problem with putting off experiences is that if you wait for the “better time,” it’s likely that you never embark on the experience (travel, project, career, etc.).

Don’t put off opportunities to experience life where you are today. Finding the money; finding the time; committing to putting you and your family first; and creating a mindset of being in the moment and enjoying your life will reap huge dividends in your attitude and spirit. I’m not suggesting recklessness. I am suggesting open-mindedness, boldness, confidence, and action. Today is fleeting. What will you do today to take advantage of the minutes? What will you plan for to take advantage of tomorrow and the days, weeks, months, and years after?

© 2015 Toro Consulting Inc. All Rights Reserved

This week’s quote –

“Power is like being a lady… If you have to tell people you are, you aren’t.”

~ Margaret Thatcher

Next Weedin Unleashed today at 12:00 pm Pacific. Free broadcast. Link to join

More Rave Reviews for Unleashed Leadership

58842030-Dan+Weedin+%22Unleashed%22-30“Consultants bring a unique perspective to questions about leadership, and Dan Weedin is no exception. This up-close, in-the-trenches account lets readers know what Dan has seen, and in some cases, caused to happen, in a variety of businesses. Those who see leadership as a burden should skip this book. But for those who want to reframe leadership responsibilities and leverage opportunities, this is a “must” for their office bookshelves.”

Linda Henman, Ph.D on Unleashed Leadership

You can read all the wonderful testimonials on Amazon here.

…and buy the book here.

© 2015 Toro Consulting, Inc. All Rights Reserved

Extra Points: Whom Do You Listen To?

Dan Weedin Unleashed-40This past weekend’s Michigan State vs. Michigan game had one of the wildest conclusions in recent years in college football. With Michigan winning and simply needing to execute a punt with 10 seconds left to win the game. the punter dropped the snap and instead of falling on it, tried to pick it up. The ball landed in the waiting arms of a Michigan State player who raced into the end zone as time expired for the unlikely Michigan State win.

In the aftermath, fans around the country sitting on their couches (and commenting on Twitter) exclaimed, “All he has to do is fall on the ball and the game is over!” Easy for us to say. My guess is the majority of the “experts” (including those in the media) have never punted a ball in a college football game, nor been in a situation like the Michigan punter trying to make a play in a split second. In all transparency, I voiced my displeasure on a dropped pass by a Washington Husky player in the end zone later that evening in our game. My last live action football came in junior high.

Just like athletes in all sports are susceptible to “coaching advice” from journalists and fans on social media and sports talk radio, business professionals are just as vulnerable to getting “suggestions” from others on how to be better at what they do. I often think of highly trained and educated nurses in hospitals that are constantly barraged by their “customers” on how to do their job!

Getting coaching advice, mentoring, and sometimes well-intentioned tips from those that are not experts in your field is not in your best interest. Listen to those you choose to help you; those who have been where you want to be; those that have experience and knowledge you want. We fans are quick to say what should have happened after the fact, but rarely have the perspicacity or skill to have done it ourselves. Don’t allow those that want to provide unsolicited advise to derail your business and career. Be careful of whom you listen to.

© 2015 Toro Consulting Inc. All Rights Reserved

This week’s quote –

“Experience is simply the name we give our mistakes.”

~ Oscar Wilde

Next Weedin Unleashed today at 12:00 pm Pacific. Free broadcast. Link to join

Extra Points: Ferocious

This week’s focus point…FerociousDan Weedin Unleashed-40
I was supposed to play golf in a charity event this past Saturday. On Friday night, the news warned of a big storm with lots of rain and high winds. The morning started confirming the local weather guru and my weather app. We are talking buckets of rain and high winds. Not much fun for golf. I called my fellow golfers and we agreed to write checks. I called the organizer and told him we weren’t making it, but he would be receiving a check equal to not only the regular fee, but also what we would have spent on additional games.

I could have gone out and sat through a rain delay, played in inclement weather, and had zero fun. The value of my time predicated that I pay my way out. It’s part of my theory on ferociously guarding your time. Do you ferociously guard yours?

We all too often de-value our time. Days, hours, minutes, and seconds can be carelessly wasted because there seems no consequences…until there is. We can always make another dollar, but we can’t make another minute. It was smarter for me to make a monetary contribution (which was the ultimate goal for the charity) and spend my time with my Barb doing things together. Don’t allow things that aren’t provided value to rob you of your most precious asset; your time.

Rule of Thumb – It’s a far smarter investment on your part to invest financially to improve your career, your life experiences and your lifestyle. Whether it’s hiring someone to clean your roof so you don’t have to; sub-contracting out jobs that can be done by someone below your experience; or saying NO to projects and events that don’t interest you, you have more control than you think when it comes to prioritizing your time. Ferociously guard your time like you’re guarding your life…because that’s exactly what you’re doing.

© 2015 Toro Consulting Inc. All Rights Reserved

This week’s quote –

“Always bear in mind that your own resolution to succeed is more important than any other.”

~ Abraham Lincoln

No Weedin Unleashed today due to Columbus Day. The next broadcast is on Monday, October 19th.

Kitsap Sun 20 Under 40

Dan Weedin Unleashed-19I’m honored to be the keynote speaker at The Kitsap Sun 20 Under 40 event on November 4th. It’s a terrific group of young professionals being honored.

My topic is Unleashed Leadership: Why creating a culture that encourages boldness will ultimately reap tremendous rewards for you. I’ve been a regular monthly columnist for the Kitsap Business Journal since 2010, and am excited to team with them to honor these 20 successful business leaders in the community.

You can get tickets to attend this event on their website.

Extra Points: Taking the Stairs?

This week’s focus point…Taking the Stairs?Dan Weedin Unleashed-40
This past weekend, I attended my niece’s wedding with my whole family. It was a fun event with lots of laughs, food, fellowship, and dancing. The DJ did a terrific job of balancing the music to hit all the different age ranges in a group of about 100 people. As the evening closed and the final song came on, something funny occurred to me.

Over 30 years ago, Led Zeppelin’s Stairway to Heaven was the quintessential closing song. Through 8 minutes and 2 seconds of increasing tempo, volume, and emotion, the song was the culmination of either a glorious evening or heartache. It didn’t matter because it could work both ways. I recalled vividly dancing to that song countless times with my then girlfriend and future wife, Barb.
On Saturday, Barb had left the building to drive the bride and groom off to their hotel, so my dance partner was my daughter, Kelli. Instead of Stairway to Heaven, I found myself dancing to Macklemore’s Can’t Hold Us. While I knew the song and the artist, it’s not a song you will find in my collection, however the chance to dance and have fun with my daughter was worth it.
If you’re not willing to step away of the “old songs” in your career and business, you’ll be doomed to wallflower status, and that’s a precarious place to be. It’s very easy to be comfortable in what made you who you are and put you in a position of strength, however that strength might be fleeting. Like the DJ did at the dance, you have to find an effective balance of what worked in the past so you can keep doing it, with innovation, new ideas, and the vulnerability to implement them.

It’s your choice. You can either sit in the corner content with the same old songs, or you can climb that stairway to heaven because the “ceiling can’t hold you.”

© 2015 Toro Consulting Inc. All Rights Reserved

This week’s quote –

“Music is the mediator between the spiritual and sensual life.”

~ Ludwig van Beethoven

No Weedin Unleashed today due to Columbus Day. The next broadcast is on Monday, October 12th.