Archive

Archive for August, 2017

Extra Points: Up a Tree

August 14, 2017 Leave a comment

Dan Weedin Unleashed-40One of Barb and my favorite television shows to watch is called Treehouse Guys. This reality-style program chronicles a company of guys that build what I would term “luxury treehouses.” These homes (mostly used as vacation homes and cabins) are spectacular. It takes the simple huts kids build to new heights…literally. The skill and craftsmanship to safely build a safe and luxurious house up in the trees is amazing.

These guys are contractors with a patently unique concept that highlights their skill, talent, and creativity. They have a very targeted clientele as not everyone wants or can afford a luxury treehouse. They’ve parlayed that uniqueness into a “destination” company and a cable television show.

How is your business patently unique? To whom are you a destination business?

It doesn’t matter your business or industry. If you’ve not carved out your own niche and created a uniqueness about you, then you’re destined to be just another vendor or company among the masses. How do you find your uniqueness? It comes from what makes you unique and different. The Treehouse Guys turned a passion for treehouses and blended it with highly developed skills, and ultimately an ability to entertain into a television show (and undoubtedly more business).

Your task for the week is to uncover your individual and organizational uniqueness. While you may not build treehouses, you are skilled and talented in other areas. What you bring to the table is a value that must be marketed to your specific clientele. The more and better you do this, the more opportunity you find and the more resilient you become. Take some time this week to identify and define what your treehouse is, and then go tell the world in a way that they will take notice.

Quote of the Week:

”Management is doing things right; leadership is doing the right things.”

~ Peter Drucker

© 2017 Toro Consulting, Inc. All Rights Reserved

Do you need help growing and protecting your business? Call me and let’s schedule a meeting to talk. I’m confident I can help you and your business unleash your potential and profits.

Shrimp Tank Podcast: Alanna Imbach

August 13, 2017 Leave a comment

Check out our latest podcast with guest, Alanna Imbach, CEO of Vibe Coworks. Learn about how coworking is sweeping the country and why it’s changing how people work and run businesses.

This is the video wrap up. To hear the entire podcast with Alanna, go to our website. You can also subscribe to us on iTunes so you never miss an episode.

Listen to entire podcast

© 2017 Toro Consulting, Inc. All Rights Reserved

Extra Points: My Best

August 7, 2017 Leave a comment

Dan Weedin Unleashed-40I’m on the national faculty for The National Alliance, which is a professional development and continuing education program for the insurance industry. This past week, I was sent to teach two different classes held in Eugene, OR. Often in smaller cities where there are fewer opportunities (like Eugene), many students sign up for both days. That was again the case here.

One of the participants was a young lady named Abbey, and she taught me a mindset lesson I plan on immediately implementing for myself. Each class concludes with an exam, and when the participants hand theirs into me, I always ask, “How did you do?” As you might imagine, I get a number of different responses ranging from, “Great,” to “Not so well.” On average, the replies are mostly positive and hopeful. On both days, Abbey answered with a smile saying, “My best!”

The first day I thought her response somewhat charming. However when she said it again the next day, I took more notice. It became evident that this is her normal response to that question in life. She’s more than happy to go through life doing her best and living with the results. I chalked that up to a new entry into the definition of “unleashed!”

How many of us go through life dissatisfied with our best for that day? We are all human and some days we are better than others, whether it be at work, with our family, on the golf course, or taking a test. Abbey’s example of being satisfied with doing her best is a great lesson for me and for all of you reading this.

Understanding and accepting that by every day going out and doing our best and living with the results and consequences will reduce stress, alleviate pressure (often self imposed), make one happier and more fun to be around, and lead to a more rewarding life. That would be a good test for all of us.

How will you do today?

Quote of the Week:

”Simplicity is the ultimate sophistication.”

~ Leonardo da Vinci

© 2017 Toro Consulting, Inc. All Rights Reserved

Do you need help gaining control of your business or career? Call me and let’s schedule a meeting to talk. I’m confident I can help you and your business unleash your potential and profits.