I was recently driving home from the ferry and heard the re-make of the legendary song Sound of Silence by Simon and Garfunkel. The re-make by the artist Disturbed in 2015 has a more edgy, haunting sound than the original softer and more melodic song that came straight out of the Greenwich Village scene and intonation of the turbulent 1960’s. I love the original as it’s all I heard for nearly four decades. I really enjoy this cover by Disturbed as well. I’ve heard it many times and for some reason, it caught my attention on this trip and literally gave me goosebumps.
Remakes and covers are not unusual in the music industry. I just watched Ann Wilson from Heart in concert and she covered songs of her contemporaries. In fact, Robert Plant once said that Heart did Led Zeppelin better than Led Zeppelin did Led Zeppelin after their rendition of Stairway to Heaven at Radio City Music Hall when Plant’s band was being honored. When Disturbed re-made Simon & Garfunkel, I didn’t find myself comparing or judging; I just found myself enjoying the unique talent.
When you consider your competition in whatever industry you’re in, there is almost always some cause to seek out differentiation. While this is important, it’s not really that hard to find. The difference is you.
Your “uniqueness quotient” is that thing that makes you different from anyone else that does what you do, whether that’s selling real estate or insurance; building homes; creating new technologies; or running a bank. Whatever it is you do, your uniqueness comes from your experiences, your education, your successes and failures, and even just your personality. Nobody else can be you. Why is this important? Because no matter where we evolve in this new digital world, people do business with people they like and trust. What makes you unique is what people who can buy your product or service will gravitate to. Don’t compare yourself to the competition; instead accentuate your uniqueness quotient. That way, the sound you hear won’t be silence but new business!
Quote of the Week:
”Only two things are infinite, the universe and human stupidity, and I’m not sure about the former.”
~ Albert Einstein
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