Extra Points: Veterans Day Special

Dad_DonWeedinFirst published on Veterans Day 2016…

It was February 11, 1942. Just lightly over two months after the bombing of Pearl Harbor. Don Weedin – who celebrated his 17th birthday just the day before – dropped out of school at Bremerton High School.

That morning, he boarded a ferry with his parents and enlisted in the United States Navy. He needed his parents permission because he was under 18 years old. He wanted to go on his birthday as he was eager to enlist; she made him stay and celebrate his birthday with his family. His older brother Max Jr. was already in the war. Grandma feared that neither would come back to her.

Dad served in World War II and for a total of 30 years. He loved the Navy and would have stayed forever if he was allowed to. Growing up as a youngster in the 1970s, the attitude towards veterans and those serving was very different. It was post-Vietnam and at least in my memory, being in the service didn’t have the same level of gratitude. I never could understand why Dad didn’t have a diploma, but rather something called a GED. It wasn’t until I became an adult that the immense nature of his sacrifice began to sink in. Fortunately for me, Dad lived a long life and I was able to express to him my sincere gratitude for his service. He was part of “The Greatest Generation” that Tom Brokaw wrote about. Where once I was ambivalent as a child, today I’m proud.

We all have stories like this to share. My family has deep ties to the armed forces – my father-in-law and sister-in-law were Navy; my brother was Army; my brother-in-law and sister-in-law were Coast Guard; and I have a nephew currently serving in the Air Force. Dad was able to trace our family lineage back to three direct descendant grandfathers that served in the Revolutionary War.

Veterans Day is unique because it’s a day to honor all veterans. Dad was always strong in his belief that Memorial Day was to honor those that gave the ultimate sacrifice of their lives. Veterans Day is clearly a day to celebrate everyone that ever served.

So for those family members that served or serve – thank you.

To my friends from high school and college that served or serve – thank you.

To those that I will never meet but know that because of you, I get to live in a free country and be able to raise a family and run my own business – thank you.

God Bless America and all veterans….

P.S. My most special thanks to Don Weedin, my dad, who finally got to graduate with his granddaughter Mindy and get the diploma he so richly deserved in 2007 (see below)

high school grad

Quote of the Day:

“True heroism is remarkably sober, very undramatic. It is not the urge to surpass all others at whatever cost, but the urge to serve others at whatever the cost.”

~ Arthur Ashe

© 2018 Toro Consulting, Inc. All Rights Reserved

The key to personal and professional improvement is accountability. My mentoring and coaching program has availability. Contact me at dan@danweedin.com or (360) 271-1592 to apply.

Extra Points: Simple & Speed is King

Dan Weedin Unleashed-40Last week I ordered a salad and smoothie from the local drive-thru cafe and salad shop. I paid online for custom-order lunches. They sent me an immediate email acknowledging my order and letting me know that another email would soon arrive as to when my order would be ready. That came about one minute later and gave me a “ready time” that was seven minutes away. That was enough time to jump in my car, drive about half a mile, and pick up my meals. I was back home in three minutes.

It’s time to vote this week. In my state, I already voted. We are an all-mail in state voting system; in other words – no standing in lines, no driving to polling places, no traffic, no issues with picking up kids, no forgetting, no excuses. More importantly, it’s easy and fast.

On the other hand, three organizations I care about and am actively involved in all make me write a check for annual or monthly dues. In every case (unless they are keeping it a best kept secret – but then again I asked), each organization has no method for paying with a credit card online.

I see this same malady among many small businesses who are trying hard to compete with larger brethren. They don’t accept credit cards or have minimums; they make people stand in long lines; they give broad time frames for service; and they offer little to no real-time communications.

The problem is they are placing the burden on the customer or client. In a world where simplicity and convenience is king; and where speed to market or to pay is everything (see Amazon payment to home in two days or less); the adamant attitude of making the client guess, wait, or work harder is the quickest way to organizational demise. Small business actually has the advantage of nimbleness and speed, yet time after time I see many remain in the mode of dictating to customers and clients. If a small business selling salads and smoothies can do it, so can you.

If you aren’t concerned about being relevant, then continue to be hard to do business with. If you want to take advantage of your nimbleness and personal touch, use inexpensive and easy to access tools and resources to make your clients happy to do business with you.

Quote of the Day:

“The only courage that matters is the kind that gets you from one moment to the next.”

~ Mignon McLaughlin

© 2018 Toro Consulting, Inc. All Rights Reserved