Extra Points: What’s Your End Zone?

You don’t need to be a sports fan to comprehend to concept of an “end zone.”
In a football game, the offense has a game plan derived to score a touchdown based on the distance to the end zone. Likewise, the defense has a game plan to avoid calamity and defend (and protect) it’s end zone.
When I coached high school basketball, every play we practiced was designed to score a basket. Throughout the game, we made changes to our overall game plan on both scoring and defending (protecting) based on the ever-changing situation in the game.
Your business, your career, and your life deserve the same strategic planning, and it always starts with identifying and knowing your “end zones.”
Business owners, what’s your end zone? Will you leave vertically (selling your business) or horizontally (keeping it until death to you part)? How you draw up a succession plan for your family and legacy? What opportunities will present themselves and are you prepared to take advantage when they do? Conversely, do you have a contingency plan to deal with your own ever-changing realities?
Professionals, you may not own a business but you do have a career. What’s your end zone look like? How do you want to exit your current situation, and what will you do when that occurs? What are your contingencies to protect your lifestyle?
In my video, I detail one offensive and defensive principle that I use personally in my own professional/personal game plan. You see, the two are intertwined. When creating a game plan that has an end zone to reach and a plan to overcome obstacles, you must include all aspects of your life – professional and personal.
Consider this as part of your assignment (the rest is in the short video – about three and a half minutes); you have greater control than you might think. Control what you can and be disciplined. You all have the ability to be wildly successful (even more than you already are), and it’s not merely talent but discipline that will assure it.
What will you do today to better understand your “end zone?”
Be Unleashed!
Quote of the Day:
“No man has a good enough memory to be a successful liar.”
~ Abraham Lincoln
© 2019 Toro Consulting, Inc. All Rights Reserved
Unleashed is the registered trademark of Toro Consulting, Inc.

Extra Points: What Do You Value?

At this past week’s Unleashed® Summit, I spoke to the participants about my time coaching high school basketball. They heard me recount the time I was in a seminar with two Hall of Fame coaches, Lute Olson from Arizona and Jim Calhoun from Connecticut.

I recall Coach Calhoun espousing that he should be able to walk into any practice of the year and know what a coach valued. For example, if they most valued rebounding, every drill would have a rebounding component to it.

My message to the group – and to you – is that I should be able to do the same in your business. Would I be able to tell what you value as an organization? Is your culture evident?

Here’s the deal…I’m probably not walking into your business this week but your employees and clients will. What will they see?

There are three important areas you can immediately focus on to pressure test your culture. The first is communication. Are your employees able to effectively communicate with each other to promote high performance and efficiency? Additionally. are your clients and customers communicated in a way that that extends your value proposition and message (not to mention welcoming and service)?

Second, are employees and clients treated with the proper respect? I was recently at a café and trying to purchase a coffee. The employees behind the counter barely noticed me and when they did, appeared to be disinterested in talking my money. I know this has happened to all of us as clients or customers. What message of respect is this sending?

Finally, Have you identified your value proposition? What do you do to improve your client’s condition? As importantly, how do you improve the condition of your employees? What do you improve, increase, accelerate, and/or reduce?

In order to be a great basketball team, the coach must identify and commit to a value. In order to have a great organization, one must do the same. What will you do today to improve your culture?

Be Unleashed!

Quote of the Day:

“Yesterday is not ours to recover, but tomorrow is ours to win or lose.”
~ Lyndon B. Johnson

© 2019 Toro Consulting, Inc. All Rights Reserved

Unleashed is the registered trademark of Toro Consulting, Inc.

Extra Points: Fantasy Football and Your Business

I love fantasy football.
Okay, it’s almost solely because of my love for the game and expanding my reason for watching all the teams in the National Football League. However, there are lessons that business can take away from it. Allow me to explain…
Fantasy football is all about quantitative performance data. Both good performances (touchdowns, yards gained, catches) and bad performances (fumbles and interceptions) are taken into account. At the end of the weekend, the team that performed the best overall – based on points scored – wins the game.
Because of that, I’m constantly keeping track of the players on my team and how they are performing. I can’t afford to not play the best players.
You can’t afford not to “play your best players.”
It’s easy to go week to week not focusing on performance. In your case, that means appointments set, proposals made, sales meetings, sales, products manufactured, etc. Who’s in charge of your quantitative data?
Coaches wear head sets on the sidelines and every conversation goes through the head coach’s headset. Are you aware of your “stats;” your performance?
Bottom line: If you don’t keep track weekly of your performance, then you will be less profitable and that impacts your company profitability and value. By staying attuned to your “stats,” you will be more likley to in every week of the year.
Be unleashed!
Quote of the Day:
“Most business is lost every year through neglect than through any other cause.”
~ Rose Kennedy
© 2019 Toro Consulting, Inc. All Rights Reserved
Unleashed is the registered trademark of Toro Consulting, Inc.

Extra Points: Be The Storm

I’m writing this missive here in the middle of a huge lightening storm in the Puget Sound. It’s delayed (if not postponed) the University of Washington game in Husky Stadium. It’s chased our small neighborhood party on the lawn into our homes. And it made a bird run for cover in the safety of our home!
That’s right, just a little while ago – this is real time writing at its finest – I opened the sliding glass door to our deck to go outside and marvel at the lightning storm when a little bird made a beeline into our house trying to escape the same storm! Between Barb, Captain Jack and me (Bella was uninterested and stayed on the couch sleeping), we believe the little guy flew back from whence he came. At least a thorough search didn’t uncover him so we believe he took the bait and braved the storm. We hope he found refuge.
Nature’s fury is incredible. Had it not been for Jack’s enmity for the storm, we likely would have sat on the porch with a libation marveling at the show.
As a business, you have the choice of running (or flying) away from the storm or being the storm. With all due respect to my little bird friend (whom I believe did the very smart thing in seeking refuge), the bounty of success comes to those who create the wind and the rain.
Here’s the deal. Storms create their own ways, regardless of what’s in front of them. There is no “fear.” All too often, solopreneurs and small business owners allow fear of failure to keep them from crating their own storms. It takes courage to stand up and not fight the storm but BE the storm.
What about you?
Your assignment this week is to do something that really scares you; that will make you uneasy but be a source of creating opportunity. That makes all around you stop and take notice; something that creates a storm.
If you need help, contact me. Your business and you have the same strength of a storm. The difference is that storms aren’t capable of fear. They blast forward with strength, conviction, and majesty. And you should, too.
Go be the storm, and be unleashed.
Note: Watch the video because I argue from the bird’s point of view!
Quote of the Day:
“Beware the fury of a patient man.”
~ John Dryden
© 2019 Toro Consulting, Inc. All Rights Reserved
Unleashed is the registered trademark of Toro Consulting, Inc.

Extra Points: Celebrating Labor Day

In the United States, we are very fortunate when it comes to labor. For many, if not most, on this planet, “labor” involves finding food and clean water; avoiding disease and destruction; and simply surviving another day.
It’s easy to take our labor for granted. To that end, you are encouraged to consider these points:
  • If you’re reading this, you have the ability and opportunity to do what you want for a career. You are not stuck doing something you hate unless it’s by your own free will.
  • If you’re a W-2 employee, never think of yourself that way. You have your own small corporation (whether it be just you or your family) of which you are CEO. Make sure you have a passion for your work and are being remunerated for your talent.
  • If you’re a CEO or entrepreneur, you are in the noble position of employing good people and allowing them to take care of families and be active community members.
  • In addition, you get to choose your own path; you’re own destiny. That’s not common in the world. Take advantage of it.
Celebrate Labor Day because you – WE – are so fortunate to be in a position to love what we do, create labor opportunities for others, carve out our own path, and fulfill dreams that others around the world can’t comprehend. So while you’re enjoying a day off with your loved ones and friends, remember that the next day, you’ll back at it with hopefully a little extra zip in your stride!
Happy Labor Day and Be Unleashed!
Quote of the Day:
“Only the wisest and stupidest of men never change.”
~ Confucius
© 2019 Toro Consulting, Inc. All Rights Reserved
Unleashed is the registered trademark of Toro Consulting, Inc.