7 Questions Non-Profit Directors & Trustees Need to Be Able to Answer

58842029-Dan+Weedin+Unleashed-43 copyAre you a non or for profit board member or trustee? If so, you’ve got tremendous liability for property, people, and growth. Here are 7 questions for Board of Directors or Trustees for any organization:

1. What’s the plan if we have an active shooter at our location or event?

2. What’s the plan if we suffer a cyber attack and personal information of people is compromised or important information lost or stolen?

3. What’s the plan in the event of a sexual harassment or discrimination lawsuit?

4. What’s the plan to evacuate and protect people and property if our building is on fire?

5. What’s the plan if we have a natural disaster that blocks transportation and halts communication?

6. Are we doing everything possible to safeguard our employees, volunteers, and those we serve?

7. Am I willing to accept the liability and financial consequences of not being fully compliant and prepared for a crisis?

I have a longer list of questions that revolve around your fiduciary and leadership responsibility as a broad member for either a non-profit or for-profit board of directors. By completing this exercise, you will learn how your organization grades out.

It doesn’t matter the size of your organization, any one calamity like those listed above can destroy a non-profit and damage your reputation. As you begin strategizing an planning 2018, are you sure that your organization is fully ready and prepared to deal with a crisis?

If you have any doubts or concerns, let’s schedule a time to talk.

© 2017 Toro Consulting, Inc. All Rights Reserved

Lauer and Rose and Weinstein, Oh Boy.

LauerThe sudden firing of popular NBC television personality Matt Lauer yesterday is just the latest in a series of high profile terminations stemming from sexual misconduct and harassment. Charlie Rose and Harvey Weinstein are also on the short list of others that have plummeted from grace in a split second. The main thing these three have in common is that they were all promptly terminated from their jobs because the allegations came from co-workers where they wielded power and authority over their victims. That’s where your concern should come in…

It’s easy to be lulled into thinking that this is a big media, high profile, social media fueled phenomenon. The sad truth is that bad behavior, discrimination, harassment, and bullying occurs every day in small and medium-sized businesses and flies under the radar to the detriment of the employees that are victims. That is until you get a lawsuit dropped on your desk.

Employers get sued for a bevvy of discriminatory practices: gender, age, and race are the most prevalent. However you can include wrongful termination, retaliation, unsafe or toxic work environment, and social media bullying as other reasons. With the enormous spotlight being shone on this issue now, more than ever you need to protect your people, your reputation, and your bottom line. Here are three thoughts:

  1. Commit to taking care of your employees by having a zero tolerance for inappropriate behavior. It’s easy to say that you do, but how are you validating it? Do you have annual training; do people in leadership positions confront issues promptly; are there written guidelines and policies communicated to all employees; and is everyone subject to the same disciplinary actions? Talk is cheap; are to taking actions to protect all your employees?
  2. Watch out for water cooler jokes and language. This goes for BOTH genders! If you allow “locker room talk” to become water cooler talk, then you’re setting yourself up for a fall. You know it happens. This is more than political correctness. The issue is creating a work environment that is welcoming to everyone and creates a culture where people want to work for you. You’ll also be dramatically reducing the likelihood of a lawsuit.
  3. Protect your profit by purchasing Employment Practices Liability insurance. Even by doing everything right, employees may still sue you. Don’t tell me you have a “family environment.” Families fight, disagree, and are dysfunctional. If they aren’t really your family, you’ll get sued. The average cost for damages is $150,000 and attorney costs will triple that. If you don’t want to have a catastrophic bill then transfer the financial risk to an insurance company. Just like with cyber insurance, you’re more likely to be sued by an employee than have your building catch on fire. Protect your company wealth.

Take care of your people and you’ll be rewarded with higher performance, productivity, and profits. Finance the risk of being sued through Employment Practices Liability insurance and protect your company valuation and wealth from something you can’t control. If you have questions on your current company culture, practices, and/or insurance, let’s talk. Make sure that you’re heading into 2018 doing the right things for your people and your business.

I’m an expert in resilience, insurance, and crisis planning. I have a proprietary scorecard to assess where you are today when it comes to protecting your most important assets and your bottom line. If these are important to you, then call and let’s talk. I can also buy Employment Practices Liability insurance for you to adequately protect your profit and business. Call or email me at 360-271-1592 to schedule a meeting.

Being Entrepreneur

58842029-Dan+Weedin+Unleashed-43 copyIt takes a special kind of crazy to be an entrepreneur.

It requires a rare blend of risk taker, visionary, creative thinker, resilience, perseverance, confidence, and tenacity to even start a business, much less run one successfully. It’s not for the faint of heart. Since the week of November 13-17 is Global Entrepreneurship Week, this month’s column will offer entrepreneurs and wannabe entrepreneurs ideas on growing and protecting a successful business.

The dictionary defines entrepreneur as “a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.” With all due respect, I would revise that to “always” with considerable initiative and risk to health, wealth, and sanity. While entrepreneurs built this country, it’s never been the easy way to go in creating a way of life. As both a former employee and an entrepreneur, I can confidently say that employees rarely lack the full understanding or empathy for what it takes to start and build any business. It’s the ultimate risk and reward situation. To that end, let’s examine a few thoughts I have for both starting and growing a business:

Starting Out:

  1. You have an idea on how to create a business out of your skill set? Great. You’d better also have a passion for it because you will be tested. Just because you’re good at something doesn’t mean you will die on a hill for it, and sometimes that’s what it might ask you to do. It’s a two-sided sword you must wield: competence and passion.
  2. You need boldness and confidence. This is no place for the meek. While humility is a personal virtue, nobody wants to hire a humble consultant, attorney, IT expert, contractor, CPA, or brain surgeon. I’m not suggesting arrogance, which is aloofness with no care for the well being of others. Confidence is believing that you are highly skilled and able to improve the conditions of others with genuine concern for their improvement. You must be able to boldly project and communicate that confidence.
  3. You need to line up enough financial reserves for six months. While it may not take that long to get going making money, you don’t need the stress of a financial burden to cause desperation.
  4. Create a marketing “process.” Business plans look good on a shelf, but often don’t ever get looked at. What you need to focus on in as acquiring clients. That means picking up the phone, setting meetings, and solving problems for them.
  5. Plan for obstacles. Bad things happen. Whether in your control or not, you need to create a strategy and plan for being resilient. It’s a combination of adequate insurance, strategic planning, communications, and practice.

Current Entrepreneurs:

  1. Have a board of advisors. Too many entrepreneurs go the “lone wolf” route. The smartest business owners are the ones that surround themselves with experts and sages. Executive coaches, technical experts (finance, IT, Human Resources), and peer groups are crucial for assuring you don’t get caught breathing you own exhaust.
  2. Constantly reinvent. Don’t become stale; rather constantly seek ways to build the better mousetrap; to differentiate yourself from the competition; and to find new ways to help your clients. Business (and life) is about changing realities. Be on the cutting edge of change.
  3. Hire strong people. Building a strong team is paramount to growing and transitioning out of your business. Don’t settle for warm bodies; rather demand excellence from your team. That starts with you. Modeling and mentoring is required to build a top-flight team of employees.
  4. Plan for obstacles. Look familiar? Let’s just say “ditto” for the suggestions from above. Entrepreneurs may be resilient by nature, but often get bloodied and bruised in the process. Make it easier for yourself with proper pre-planning of crisis and critical systems.
  5. Remember to have fun. I’ve met too many entrepreneurs that work themselves to a frazzle. They become a worse boss than the one they left to start a business. Entrepreneurship is supposed to be fun. If it’s not, then you should go get a job working for someone else. It’s not worth the sacrifice if you’re not enjoying the journey.

Bonus: Vibe Coworks in Poulsbo will be offering an exciting lineup of events, activities, and workshops to celebrate Global Entrepreneurship Week. Check out their schedule at www.VibeCoworks.com. What an opportunity to learn more and engage with fellow entrepreneurs.

Small and medium sized businesses (SMBs) are the engines that run our communities and country. You are responsible for hiring and developing more people that the Fortune 500 companies. You’ve taken a huge financial and emotional risk, with hopes and dreams of making a better life for yourself and your employees. For all of you, I leave you with three final words of encouragement as you end one year and prepare for the next:

  1. Don’t listen to the haters. You know who they are. They are energy suckers and will only harm you and your business. Stay positive and focused on the next step in the journey.
  2. Don’t be one of the haters. Positivity starts with self-talk. Worry is a bully; it gives you nothing and only takes. Keep your confidence and boldness up.
  3. Utilize help. There’s no glory in being stubborn and trying to do it on your own. There are colleagues, experts, and friends that can help in a multitude of ways, be it emotional or financial. Find those friends that believe in you and always keep fighting the good fight.

It takes a special kind of crazy to be an entrepreneur. Go be crazy!

© 2017 Toro Consulting, Inc. All Rights Reserved

 My November column for the Kitsap Sun/Kitsap Business Journal.

Customers or Clients?

20 Under 40 20_3My October column for The Kitsap Business Journal/Kitsap Sun

Do you have customers or clients in your business?

This might seem to be a question without distinction. Some readers might think there is no difference between the two. I’d posit that there is a clear difference and that at the end of this column, you’d decide which of the two you want for your business.

We should start off by defining – according to me – the difference between the two. To be clear, one is not better than the other, so this isn’t a judgment. It’s simple defining two types of “buyers.”

A customer is someone that purchases from you without regard to whether there is a long-term relationship required. Professional skills, talents, and differentiation are rarely required for customers. You find customers at grocery stores, donut shops, fast food restaurants, clothing stores, and outlet malls. There might be some loyalty due to ease of access or habit. But overall, if a new product or service came around cheaper or easier, the customer will go elsewhere.

A client demands a relationship based on trust, respect as a peer, expertise, and knowledge. Client relationships are built around the ability to dramatically improve the condition or experience of someone, which results in the client’s loyalty and evangelization of the provider. You often find client relationships with doctors, attorneys, insurance brokers, real estate agents, and IT consultants. However, you can tell from my own personal life that I am a client for the following providers: my barber, my shoe shine guy, my dry cleaners, my regular coffee shop, and my grocery store. There are more but you get my point. The difference between a customer and a client is the level of importance that buyer places on the relationship. Anyone can be a customer, but not everyone can be a client.

Why do I make such a big deal of this? Simple. The more you work off a client based model – including the use of the word client – the more likely it will be that your client does three things: One, will continue to buy your regular products and services; Two, will utilize and become early initiators of new products and services; and Three, proactively send you referrals and become an evangelist for your work. While customers have no emotional attachment outside of price and ease, clients have a strong emotional bond to doing business with you.

Let’s consider two examples, one professional and one retail. Professional: Insurance is marketed in an obnoxious way. For the majority of commercials and national ad campaigns, humor and celebrities are used to entice people to shop with them. The reality is that insurance is vitally important to the ability of individuals and companies to financially survive a calamity. It’s no laughing matter. Customers of insurance companies care nothing about anything other than price. Clients of sophisticated and savvy insurance brokers worry more about losing their agent’s expertise and knowledge to help them overcome adversity than what the bottom line cost is. While price is always a consideration, the truest value is a person.

Second example: Retail: While I use a couple different grocery stores, I’m a customer for all except Central Market in Poulsbo. Why? Because when I go to Central Market, my experience is far better than anywhere else. I acknowledge that I may pay a little more, however I actually enjoy the experience of the store. The variety and diversity of foods, the ability to interact with experts in each of the departments, the smiling faces, and cleanliness of the store exceed what I experience elsewhere. They turned a normal customer experience into a client experience and in return they created an evangelist.

While customers certainly pay the bills, clients add value, wealth and profitable growth to your enterprise. It may sound easy to make this verbal switch, but it requires a mindset not only from you, but your employees. Let’s start with a simple 3-step process:

Step 1: Require that your entire organization refer to the people that fund your business as clients. Define what a client is, why they are so valuable, and how they should be treated. When clients are considered more than a customer, the attention to detail on how they are served changes. Try it and watch!

Step 2: Focus on outcomes, not methodology. Methodology is what you do (e.g. sell insurance and groceries). Outcome is the value clients receive (e.g. peace of mind and a positive experience). When you focus on outcomes, clients keep coming back in!

Step 3: Encourage referrals frequently. In professional services, this is more common. However, any business can utilize social media and other promotions to encourage word of mouth evangelism of you and your company.

BONUS: Thank clients early and often, not just at the time of the sale. There are many ways to express gratitude. Become creative based on your industry and services. The more creative and personal, the more your clients love you and will tell others about why you’re so great.

Bottom line: Every business can easily gain customers, but that is a fleeting and fickle romance. You want to create a long-lasting symbiotic relationship built on tremendous value and respect. So reduce the number of customers you have and increase clients. Your bottom line and your clients will thank you!

© 2017 Toro Consulting, Inc. All Rights Reserved

Extra Points: Helping Neighbors & Community

Dan Weedin Unleashed-40This is Part 2 of a four-part series this month in honor of National Preparedness Month. While this may not seem to be the sexiest of topics, you need look no further than the wreckage left by Hurricanes Harvey and Irma to understand the life and death issues faced by you, your family, and your business.

Week 2 focuses on making a plan to help your neighbors and community. I am very fortunate to live next to incredible neighbors. We have access to each others house to help in an emergency and are really “on call” when needed. Neighborhoods look different for everybody. so let’s talk about three things you and your neighbors can do to help each other and your community.

Step 1 is to have a neighborhood meeting (adding food always helps) to find out information like: who has a generator; are there medical professionals in the group; are there any vulnerable or special need people; where are the best places to stage people; and routes of ingress and egress. It doesn’t have to be overly formal, yet these are important things to know in a crisis.

Step 2 is to create a communication link. Make sure there are secondary and tertiary plans in case connectivity and power are compromised. If there is one person that is willing to do the work of gathering contact information, that would be a huge benefit for everyone.

Step 3 is keeping current. The group should meet at least once a year – September is good – to update information and fill in any new neighbors. In the case of a disaster, we will need to count on each other becasue nobody else may come for awhile.

I just saw a tremendous presentation on a program meant to train people to be first responders and help each other. It’s called Until Help Arrives and information can be located here – Learn more.

Finally, your community is also your neighbor. As safety allows, be ready to help your larger area with skill, expertise, and often just muscle.

Next week, we focus on practicing and building out your plans. Being “safe out there” is incumbent on planning ahead.

P.S. Follow me on Facebook. This month, I will be doing a Facebook Live segment on how to pack a “go bag” in case you must evacuate your home and one that you should keep at work in case you get stuck and can’t make it home for days. I’m also posting daily tips on Twitter.

Quote of the Week:

”Opportunity is missed by most people because it is dressed in overalls and looks like work.”

~ Thomas Edison

© 2017 Toro Consulting, Inc. All Rights Reserved

Do you need help creating an emergency crisis plan for your business or family? Call me and let’s schedule a meeting to talk. The time to act is before you need it. Email me

Lessons from Hurricane Harvey

He is ready to fight for success

Rainy Days Happen To Us All
The images of Houston and the surrounding areas hit by Hurricane Harvey are heartbreaking. The devastation will have an impact on residents and businesses for decades.

All of our hearts go out to the people suffering and trying to survive this tragedy.

However before the rest of us get too comfortable in our chairs, it’s the right time to take stock of our own precarious situations. Houston is the latest in a long line of calamities, and it won’t be the last. What can we learn and most importantly implement from Hurricane Harvey?

September is National Preparedness Month and a great time to assess your current state of readiness and preparedness. How resilient are you personally and professionally?

I’m offering you risk assessment questionnaires for your current state of readiness and preparedness in your professional and personal lives. They’re short, simple, and free.

There are two forms: one for business and one for personal. After completing one or both, you can send them to me via email and I will respond within 24 hours with a brief assessment and some suggestions. If after, you’d like to schedule a chat about your situation, we can do that.

We see occurrences like what is happening in the Houston area and are shocked and saddened; however all too often we forget about them quickly and go on without making any changes that will better us. Don’t let that happen this time. Take a few minutes to understand how ready and prepared your business and family are so that when you face your own calamity, you are in a position of strength and resilience.

LINK for Business Assessment

LINK  for Personal Assessment

© 2017 Toro Consulting, Inc. All Rights Reserved

It’s Not About You Stupid!

031A6785My July column for the Kitsap Business Journal (Kitsap Sun)

While cleaning out the spare room to make space for my wife’s new home office, I found a box full of old books and work from college. Why it’s still with me 34 years later is beyond me, but I’m glad it is.

I pulled out a notebook I was asked to journal in for a writing class in fall quarter of my freshman year at Skagit Valley College. I took a break and started reading through it. Of course my girlfriend I wrote of often was now my wife, who attended Skagit Valley with me. This made the discovery more personal. That evening, my daughter and son-in-law came over to celebrate Father’s Day weekend, so I showed her the journal. The rest of the evening was spent with laughter over my writing style, the contents, and a peek into my worldview as an 18-year-old!

Upon reflection, I realized that my writing indicated something that I’m sure is common with most American 18-year-old boys…a pretty healthy self-absorption. The focus of my writing was on me. While this might not sound overly insightful, I realized that my commentary on my professors, my school work, my friends, and even my soon to be wife was all about me. If I could go back on time and be given the chance to give myself advice, I’d probably begin with a slap on the back of the head with the exhortation, “It’s not about you, stupid!”

I think my maturation started with becoming a father and grew from there. The three-plus decades since September 1983 have provided experiences, challenges, and moments that shape perspective and wisdom. This tough love I’d give myself was likely attempted by my own father, but undoubtedly not listened to well! It’s amazing what life lessons teach us and how we eventually learn that we didn’t know it all.

CEOs, business owners, and business leaders, take notice… “It’s not about you, stupid!” You also don’t know it all.

Before you storm the castle with pitchforks and torches, hear me out. My experience is that business owners have a great passion for their work and great pride in their business. Over the course of years, it’s easy to become both provincial and myopic in the management and operations of the business. To be blunt, it’s easy to become self-absorbed.

Business owners that become overly concerned about their legacy, their community standing, and their personal profit start down the slippery slope often trod by teenage boys. It becomes easier to blame others for problems (e.g. the government, the employees, the customers). It becomes easier to think about profits before people. It becomes easier to isolate oneself, rather than “walking the shop floor” and engaging with people.

Fortune 500 companies CEOs are notorious for being unavailable and unaware of the company culture. Uber’s CEO just recently took a leave of absence (or rather was forced to by the board of directors) for his dreadful behavior. While Uber will likely rebound with some better decisions, small and medium sized businesses (SMBs) cannot afford that luxury of time. If you are in charge of your organization – or have direct reports and influence – then you need to slap yourself upside your head on occasion to remind yourself that the business is not about you, even if it is your name on the shingle. The business is always about the people.

Let’s define “people.” For this column, I define people as your employees and your customers and clients.

Your employees: Without them, your business wouldn’t operate. Never consider that just because you’re providing a paycheck that any additional effort to support and encourage them isn’t needed. The biggest mistake SMB owners make is putting an emphasis on profit over people. The reality is that if you put the effort on people, your profit will exponentially improve as a result. It’s not the other way around. The genuine care about the well being of your human “assets” goes a long way to building a strong culture where they care as much as you do about the business’s success.

Your customers and clients: Your business serves some higher good. You’re offering value and the improvement of the condition of someone else. If you weren’t, you’d not still be in business! I sometimes hear or read about business owners complain about customer demands and administrative burden. It’s often easy to get seduced by the sexiness of bringing in new clients and forget hat you have “at home.” Those customers and clients are potential evangelists that will shout your name to the rooftop and refer you business. They will only do this if they feel like you still care. Do you?

There’s a difference between self-absorption and self-confidence. Self-absorption left unchecked becomes isolation with consequences like poor employee morale and loss of clients. Self-confidence breeds positivity in brand and service leading to collaboration and engagement. If you occasionally find yourself slipping into an 18 year brain, slap yourself upside the head and remind yourself, “It’s not about you, stupid!” You and your company will be better of for it!

© 2017 Toro Consulting, Inc. All rights reserved