As many of you know, I’m giddy with excitement of becoming “Pops” to my grandchild in September. I’m already designing my Waiting Room Crew t-shirt for the family!
My giddiness is your opportunity to grow your career and/or business at a lower investment.
I will learn in just a couple of weeks the gender of my grandchild. So from April 12th through April 21st, you can take advantage of credits that will never expire for Private Advisory Services, Strategic Planning Sessions, Growth Retainers, and even consulting.
Here’s How It Works
For a $3,500 investment, you gain $5,500 of credit. No expiration date. Use it now or whenever you want.
For a $10,000 investment, you gain $15,000 of credit. No expiration date.
For a $20,000 investment, you gain $30,000 of credit. No expiration date.
For a $35,000 investment, you gain $55,000 of credit. No expiration date.
In essence you can use the credit like a pre-paid credit card. Your savings are significant and you have access to my programs and services when you need them most.
Fine print: Must be paid in full by check or credit card by April 21st. This is a non-cancelable agreement. Your “points” never expire and you can use until they are exhausted. Call me with questions.
Note: For consultants that are interested in mentoring program offers on this, contact me directly!
If you’re interested in any of my programs or consulting services, this is a great opportunity to maximize your investment. Call me at (360) 271-1592 or email me at firstname.lastname@example.org to find out more and to get started.
Are you ready to be a “baby boomer” and exponentially grow your business?
© 2017 Toro Consulting, Inc. All Rights Reserved
Limited places available – Starting in 2017, Must be booked by December 31, 2016
Entrepreneurial & Executive Coaching – Accelerate your business and professional growth in 2017 by starting the year with a 90-day intensive entrepreneurial / executive coaching program. Learn to maximize and “unleash” your potential (both professionally and personally) with my custom strategies, tactics and techniques based on my Unleashed® Growth Program. Experience the rapid professional and personal growth that countless clients have enjoyed.
“Dan keeps his commitments, develops realistic plans and expectations, and he executes – pure and simple. If you are smart enough to see when it is time to seek a fresh, outside perspective and to engage the assistance of a dynamic, enthusiastic and skilled professional, look no further than Dan Weedin.” Darin Puryear, Area President – Arthur J. Gallagher
“I’d recommend Dan Weedin to any business owner looking to improve their own leadership skills or to have Dan help one or more of your key staff members to help you stay focused on your company goals without distraction. Dan is a pro at asking the right questions, presenting appropriate challenges and remaining steadfast in his accountability expectations for the best outcome possible. He used your goals as the thesis for his regular interactions so every interaction will lead to a positive outcome for the goals set forth at the beginning of the campaign. I set some very lofty goals and told Dan to make a believer out of me. He has accomplished in 4 months what I didn’t believe was possible in a full year.” – Lindsey Carnett, CEO – Marketing Maven PR
UNLEASHING YOUR POTENTIAL
Unleashed® Personal Coaching – A program for individuals who want to unleash their potential in 2017. If you feel stuck. trapped, or bored in your career, or you’re having trouble balancing your work and personal life, Dan will help you break through those barriers. More effective than another list of resolutions that will never be met, this is the perfect gift for yourself, an employee, or someone you care about.
“Dan is an amazing coach. He not only guides to me a level of clarity that has been instrumental in achieving my goals, but also provided a role model for what I hope to achieve in my own business. He is charming and funny but also fearless and sharp. I recommend Dan with the utmost confidence.” Stacie Curtis, CEO – CW Solutions
“Dan has helped make me better at decision-making and engaging others. Being able to hear and take in broader perspectives on opportunities that my company is facing has been very insightful. This all leads to a higher performing company with engaged employees to achieve superior results more effectively and efficiently.” Chris Engstrom, Vice-President – Hall & Company
For an application and more information, contact Dan Weedin, by email email@example.com or tel +1-360-271-1592
Dan Weedin helps CEOs and Presidents/ of Small and Mid-Market businesses grow their businesses profitably, optimize talent, and create a better life for themselves. His clients also include key executives and business professionals who want to achieve greater success and significance in their career and lives.
Dan is the author of three books, the latest titled, Unleashed Leadership: Maximizing Talent by Opening the Gates of Opportunity (Kitsap Publishing, 2015). He is a regular business columnist for the Kitsap Sun and co-host of Shrimp Tank, a nationally syndicated podcast for entrepreneurs. He has been published or quoted in the AMEX Open for Business, The Street, and Fast Company to name a few. Dan is a 2012 inductee in the Million Dollar Consulting® Hall of Fame.
Learn more about Dan at www.DanWeedin.com
“Dan will help you to grow further and faster. He creates positive change with positive psychology, but also creates sustainable results through the mastery of the skills and behaviors required for ongoing success. You need Dan’s help, as so many others have.” Alan Weiss, Ph.D – author of Million Dollar Consulting and over 60 other books on consulting
© 2016 Toro Consulting, Inc. All Rights Reserved
As a lifelong baseball fan (and a novice baseball historian), I LOVE this World Series. The Chicago Cubs are appearing in their first World Series since 1945, and haven’t won one since 1908. The Cleveland Indians have been in two World Series’ in the past 25 years, but haven’t won since 1948.
While there are certainly no players (or even managers and coaches) that were even alive when the Cubs or Indians last won a championship, there is a exponentially heightened air of pressure on both teams to finally break through, especially the Cubs. The weight of decades of failure and futility for the respective cities and fan bases are on their backs. These aren’t robots; they are humans and they fully understand this. For both teams, that extra pressure can cause one to subconsciously try too hard, and those results are normally bad.
The very best athletes know how to slow the game (and their mind) down. They are able to reduce or even eliminate pressure by focusing on the job at hand in the moment. They stick with the process that got them there; they don’t allow one failed at bat or pitch carry over into the future; and they ignore outside voices.
Can you do the same in your business?
Have you ever felt the pressure to perform? We all have. Certainly when times are tough, you might be getting external pressure. Creating new revenue, exceeding sales goals, getting work out faster, etc. Whatever your stress, you are compounding it by adding too much pressure and altering your performance. You’re not letting your own skill shine through.
To stick with the baseball metaphor, you’re trying to hit the curve ball instead of waiting for the right pitch. Curve balls are hard to hit. Rather, stay with your process and force the fastball.
Bottom line – we all feel pressure. Sometimes it’s external; often it’s self-inflicted. In either case, stress can take you out of your game by making you try too hard. This gets compounded by failure. To avoid this, stay in the moment, slow down your brain, have confidence in yourself and your team, and lay off the curve ball. Instead, hit that fastball over the fence!
© 2016 Toro Consulting, Inc. All Rights Reserved
The 21st century is a decision-making universe.
Speed, skill, perspective and perspicacity are needed more than ever by business owners, managers, and all professionals to drive results and assure resilience.
Unleashed Universe is a dynamic and unique digital learning environment to help small and medium-sized business owners, entrepreneurs, executives, sales professionals, managers, and any business leader substantially enhance their ability to maximize their talents and skills, while helping and influencing others in their company do the same.
“Unleashed Universe pushed me to stop and reflect on my own habits and aspirations as an individual, as a team player and as a leader. The focus on simple, yet revolutionary steps towards building winning teams–and having fun doing it–is spot on. It’s that piece, among others, that I’ll keep at the heart of my continued leadership development.”
~ Alanna Imbach, CEO and Founder – Vibe Coworks
This is the only lifetime access program I offer. For a fantastically small investment, you will gain continuous and consistently powerful resources, tools, and best practices to build your career, grow your business, and create a better life for you, your family and employees.
You will get:
* The 12-episode video series, Unleashed Leadership, plus all future series
* Monthly resources and tolls exclusive for members only
* A monthly 30-minute conference call exclusively for members
* 24/7 online access to private repository of resources
What’s in it for you….
* Enhance creativity, innovation, and decision-making
* Improve top-line revenue growth
* Accelerate speed and effectiveness of implementation of ideas
* Focus time on priorities and eliminate wasted time and effort
* Improve your ability to communicate and influence
* Maximize your talent and that talent those around you
* Enhance individual and organizational resilience
* Increase skills in creating intellectual property
* Enhance marketing and branding strategies and tactics Improve work-life balance and…
* Have more fun in your life
Lifetime membership for only a one-time investment of $950 before September 1st. After September 1, the membership fee increases to $1,500.
“Dan Weedin presents concepts and solutions that are practical and workable whether our staff has years of experience in business or fairly new to our company. The immediate benefit of the series was knowing that we have professional assistance and ready answers to questions that at first can seem daunting, but with help are surmountable and stepping stones.”
~ Susan Ogilvie, Paul Ogilvie Construction
“The program and related “homework” really made me slow down and engage in the learning. It forced me to self-assess and re-evaluate how I react to both professional and personal situations. Because of that analysis, I now look at life, work, and family situations differently. My focus as a leader is to help others improve in their work and career.”
~ Leon Capps, Tim Ryan Construction
© 2016 Toro Consulting, Inc. All Rights Reserved
My June column for the Kitsap Sun’s Business Journal…
Let’s be very clear about one thing…
The most important function you perform in your company is acquisition of business. Period.
That ends my prepared comments. Questions?
Okay, allow me to elaborate. Without sales to your company (or a company you’re employed with) there can be no employee benefits, no impact to clients and customers, or no charitable donations or good works in the community. Without constant and sustainable revenue growth, your family will suffer, your anxiety level climbs, no one feels satisfaction or reward, and ultimately everyone loses the chance to benefit from what you offer.
You can’t name a business that is successful, philanthropic, or significant that doesn’t count on revenue being generated. That includes every non-profit because without fundraising, they can’t provide much needed help to those who need it.
Are we in agreement? Good. That was the easy part. Let’s discuss how you assure that your business can exponentially grow its revenue with the minimal investment of 30 minutes a day, so that you can exceed your expectations and accomplish much more for your family, employees, and the world around you.
I’m going to provide you a 5-step blueprint to either execute yourself or train your sales team to. While it seems simple enough, I will help you to also overcome critical obstacles to its success.
Step 1: Make a list of every single client you have. Divide them into current and past. Find the name of the decision maker. It doesn’t matter if they are still with the company. Include their phone number and email, as best as possible.
Step 2: Call every one of them systematically. This will be a daily function, so you don’t have to “hurry.” Call the current ones first because they know you best. Your objective is to get a testimonial and ask for a referral. Plan on 10 minutes a call.
Step 3: Once you’ve reached them, ask two main questions. First, what are some of the favorite things of doing business with you? Second, how have they been most impacted by your work together? Ask clarifying questions in return. Quantify their answers. Take copious notes and ask them if you can use their words in your marketing and website. Once you’ve gained permission, take one more step…
Step 4: Ask for a referral. Simply ask whom they know that can also benefit from the same value and experience they did.
Step 5: Add testimonials to all your marketing. Call on every referral.
That’s it. Allocate 30 minutes a day to this function. If you have a sales force, each person should do this.
Sound too simple? While I’ve omitted a lot of key language and other methodology because this is a column and not a book, the process is that simple. The biggest problem is that actually implementing this and sticking to it. Let’s consider the three key obstacles:
- Fear. Fear of rejection, of not being liked, of the uncertainty of responses all lead to not picking up the phone and calling (note I said call, not email). Your fear has no basis because these people already like you and want to help you. Stop getting in your own way.
- Ignorance. Not knowing how to respond and being unprepared lead to many trying, failing, and then giving up. This is all in the language and influencing skill. While the process is simple, training on the “how” needs to be invested in for the sake of success.
- Lack of accountability. Often, everyone is excited at the outset, but “gravitational pull” can easily take hold if someone isn’t holding people (or themselves) accountable.
Let’s fix this. The 5-step process to exponentially growing your sales works if
- You seek out help. Find experts through a variety of channels to help you train your sales people (including you) in influential language. This will increase confidence and effectiveness. The better they get, the more fun they will have and the better results you will achieve.
- You set accountability. This isn’t a dictatorship with dire consequences for not meeting quotas. Rather, it’s a professional approach to empowering and teaching. It requires a high level of trust and collaboration with the right people at the leadership position.
- You make it a priority. That means committing to investing time, finances, and resources.
- You make it fun. Whether it’s you or your sales people, the acquisition of business should be fun. You’re providing a great value of service or product to help improve someone else. Which leads to the last one…
- You provide genuine value. Sales will never be sustainable if they are manipulative. You must believe that you are providing valuable products and services and helping others. You’re just receiving equitable compensation for the tremendous value you give.
Everyone in the organization must contribute to sales, not for greed or malice, but for the opportunity to benefit others and provide for every employee and their family. Without revenue growth, stagnation sets in and the slippery slope turns into a landslide and takes out everyone that’s counting on your business.
By making the commitment to invest 30 minutes a day to my 5-step plan, you’ll be serving clients, employees, families, and the community.
Now that’s what I call an exponential return on investment!
© 2016 Toro Consulting, Inc. All Rights Reserved
Speed is critical to success in business.
While this seems like an overly simplistic statement, I’m constantly amazed at how many entrepreneurs and small business owners don’t follow this mantra. Do you ever catch yourself saying something like:
“I just need to wait until I have the money to….”
“I am going to wait for the perfect time to…”
“I need to think about…”
Here’s the deal. Smart and savvy business people don’t need to take a lot of time to make a decision. Here’s the formula: Assess the situation. Quickly determine upside and downside. Create metrics to measure return on investment. Make a decision and commit to it.
Fear is the primary cause keeping entrepreneurs from pulling the trigger with velocity. The consequences of lack of speed – especially in today’s fast-paced, digital world – are severe. They include loss of opportunity, loss of valuable time that can never be reclaimed, and regret and anxiety for not having had the courage of commitment and missing out. The primary fear is manifested in the thinking that a risk will fail. Welcome to being in business. Risks fail all the time. Rarely are failures fatal. Taking risks is the hallmark of an entrepreneur. If you follow my decision-making model above, I surmise you’ll win significantly more than you lose. And even in those losses, there is opportunity.
I’m not suggesting that you take every risk that comes your way. I am suggesting you make speedier decisions. Here’s one important example:
Entrepreneurs often put themselves last when it comes to investing in themselves. They are eager to invest in better equipment and technology, the professional development of their employees, and marketing. While all these are terrific investments, the most important is the growth and development of the owner. It’s the first place that should be considered because without continually improving one’s own self, the rest of the organization will never reach it’s potential. I’ve heard entrepreneurs say, “I can wait on me until we can afford it.” The reality is that they can’t afford to be without it. The faster they grow their skills, the faster the company develops and accomplishes greater things.
Speed to market, speed to being smarter, speed to produce, and speed to reaching your ideal condition as a company are common denominators of successful and significant companies and business professionals. You don’t have to drive 55 on this highway; instead get your engines revved up and speed toward greater success!
© 2016 Toro Consulting, Inc. All Rights Reserved
From my March column for the Kitsap Sun
One of the hallmarks of the “American dream” is for that opportunity to build your own business from a passion and have it form your lifestyle and security for generations. Entrepreneurship is a noble avocation. Many of you reading this are entrepreneurs holding the title of Founder, President, CEO, or just Boss.
Small business enterprise drives the economy of our country and is responsible for employing millions of people. That being said, entrepreneurship requires more than courage, guile, and persistence. To attain both success and significance, entrepreneurs must disabuse themselves of the myths and avoid the monsters that threaten their great achievements.
I’ve identified 5 Myths with accompanying Monsters that must be debunked by savvy entrepreneurs to maximize their impact on customers, clients, employees, and community. Sparing no expense with a fancy headline, allow me to present and offer solutions to Dan Weedin’s 5 Myths & Monsters:
Myth #1: You must work harder and longer hours than anyone else. The subsequent Monster is fatigue and health issues caused by forcing your nose to the grindstone. Just because you’re the boss doesn’t mean you have to work longer hours and perform labor that is more effectively hired or delegated out. You’re the boss for a reason. That position has much more to do with your “smarts.”
You have the task of being strategic and visionary. You should transfer your skills to others through mentoring, training, and coaching. You should allow yourself the time to think about growing your company, providing jobs and value, and seeking new opportunities. Many entrepreneurs founded a business to leave a boss, only to get a much worse one. Don’t be that boss. Be a leader that models efficiency and productivity.
Myth #2: You have no control. The Monster is discouragement, and this murders innovation and talent. A popular misconception is that most entrepreneurs are control freaks. In my experience, many believe they have little to no control over the economy, their employees, their customers, and local politics, to name a few. This mindset will often lead to bitterness and anger, and can be transferred to the culture of the company.
You have more control than you think. You can control the products and services you offer. You control your pricing. You control whom you employ and for how long. You control with whom and where you do business. You control short and long term strategies. You control how long you want to work. Finally, you control your own attitude. Those that feel powerless will look into the future with dread and anxiety. Those who seize control are opportunistic in any economy or situation. Be the latter.
Myth #3: The future is scary. The Monster is paralysis by fear. I’ve talked to people that fear technology, competition, and the zombies charging the hill. There is a reticence to change or try new things.
Smart and sophisticated business leaders are innovative. They brainstorm; they ask “what if:” and they boldly take risks. I have a standing calendar event where every Friday I invest time in thinking up new intellectual property – both in products and services. It doesn’t matter whether I discover something every week or not. What matters is that I am thinking (there’s that word again).
Don’t stand still. Find a path to the cutting edge in your industry. Create programs, invent processes and products, and step out of the box with vigor. Try to put yourself “in harm’s way” every day. The result will be an invigorated resilience where innovation rules. That will make the future exciting, not scary.
Myth #4: You’re not deserving. The Monster is loss of confidence. There is a malady called the CEO Effect that postulates that many chief executives are worried that one day they will be found out and thrown bodily from the building.
We all have great value that is demonstrated and shared through our skills and talents. This myth is based on low self-esteem, which seems contradictory to the position of a business leader. Let’s remember that we are all human and battle past experiences and current challenges, among other things. It happens more often than you think where loss of confidence is a thief of self-worth.
You are deserving. Accept failures as lessons. Define yourself by who you are, not what you do. Ask for help when you need it, but always remember that you are where you are for a reason. That reason is you, so be proud of it.
Myth #5: You’re alone. The Monster is a combination of loneliness and self-imposed exclusion. This is the old Lone Wolf adage. Many entrepreneurs arrive at that point through years of thinking they are the “only one” that can do, fix, sell, perform, or clean up anything. They become isolated through their own doing.
If you’ve fallen victim to this myth, remember that dogs are pack animals. “Lone wolves” don’t really exist except in our minds. There are many avenues to be part of a pack – executive groups, service/civic organizations, trade associations, coaches/mentors, and charitable organizations are a good place to start looking.
If you operate from a singular point of view mindset, you end up breathing your own exhaust. We know what happens next. If you choose to find yourself a pack of kindred “dogs,” you’ll open yourself up to new ideas, enhanced perspective, and even a place to just vent!
All of that is good for the entrepreneurial (and personal) spirit!
© 2016 Toro Consulting, Inc. All Rights Reserved