The Warrior Mentality Code: Part I

20 Under 40 20_3From my May 2018 column for The Kitsap Sun / Kitsap Business Journal…

Being an entrepreneur requires a “warrior mentality.” As CEO or President, being the “boss” means you fall under this definition of entrepreneur, so pay attention to my next statement.

If you don’t follow my Weedin Warrior Mentality Code, your business could maim you for life, or simply kill you prematurely.

Being a business owner is demanding. While it’s an aspiration to take on this challenge to build a legacy and create wealth, it’s only a good thing if they are around to enjoy the rewards.

I’ve compared being an entrepreneur to being an athlete. While an athlete trains both body and mind, all too often entrepreneurs do neither. The consequences are severe to the health of the owner and the business. In this 3-part series, we will explore ideas and concepts on how to create your own “warrior mentality” to not only accelerate business growth, but also enhance your own health and lifestyle.

The concepts will be broken out into three categories: Personal Health, The ROI of YOU, and Company Culture. In this column, we will tackle Personal Health…

Entrepreneurs and executives are driven. They work long hours, take financial risks, and care deeply about clients, employees, and legacy. Some of the stress that comes with the job is self-inflicted, yet much is still out of their control. If they aren’t mentally, physically, and spiritually fit, the ramifications are dangerous.

Mental Warriors: Mental warriors invest time in attitude and knowledge. Listed below are my best practices on how to become more mentally fit to deal with the stresses of being the boss:

  1. Invest your time and money in learning. This means both professional and personal development. The opportunity to improve how one thinks through videos, books, podcasts, and more has never been greater. Taking 10 minutes a day to learn something new leads to better creativity and innovation.
  2. Hire a coach. The best athletes in the world have coaches, often several. If an entrepreneur thinks that he or she doesn’t need a coach because they’re long on experience and don’t need anyone challenging them, then they are making a grave mistake. Tom Brady, Kobe Bryant, Serena Williams and countless other world-class athletes enjoyed greater success and longevity because they hired coaches. From a mental standpoint, being able to discuss critical issues and gain outside perspective keeps one from “breathing their own exhaust.” It’s also freeing and creates a stronger level of confidence in decision-making.
  3. Improve mental toughness. Mental toughness is that innate ability to respond and be resilient to adversity. Being mentally tough is not easy; it takes discipline, practice and perspective. To grow your mental toughness, dedicate yourself to the first two practices above!

Physical Warriors: This is the area that I see that is least valued by entrepreneurs. Athletes and soldiers must be physically fit to compete and fight. Entrepreneurs compete and fight daily, too. Check out these best practices to improve your fitness level:

  1. Diet is everything. You can’t outwork a bad diet. Sugar is more addictive than any illegal or legal drug, and maybe more harmful. Carbohydrates in excess will increase weight and dull brain power. What you eat will exacerbate how you deal with stress both good and bad. The best thing I ever did to improve my overall health and capacity to run a business was to change what and how I ate. It will be the same for you.
  2. Exercise. You don’t have to exercise like a professional athlete, but you do need to move. Invest time in 30 minutes of exercise a day: walk, swim, bicycle, yoga, golf, or box. In order to best deal with mental stress, you must change the brain chemicals through physical exertion.
  3. Accountability. If you’re going to really improve, then find someone who will hold your feet to the fire. It must be someone that won’t let you slide, and that you respect. Accountability partners work the best.

Spiritual Warriors: This isn’t a faith-based issue; although for many of you it might include it. Here’s what I mean for the purposes of this exercise: what are the things that bring tranquility to your spirit?

  1. Create habits that bring peace of mind and spirit. It’s comfort food for the inner workings of your mind. For me, a good cigar and a complimentary libation once a month is good for the rejuvenation of my spirit! For others it might be a form of exercise (walk in the park), spending time with grandchildren, or reading a good mystery novel. When these become habitual, they become part of your “therapy.”
  2. Be quiet. This is hard for me, but I’ve created a discipline about finding quiet time. I’ve made it fun by allocating time during the day to quietly practice my putting stroke in my exercise room. The getting out of my head to focus quietly on something else is good for the spirit. For others it might be meditation or prayer. Regardless, find that spiritual comfort zone to rejuvenate the all-important spiritual part of you.
  3. People Power: On the other end of the spectrum, cultivate friendships that also rejuvenate you. Make sure they are outside your professional life. I enjoy spending time with my neighbors (sometimes smoking a cigar with libation in hand) as a tranquil time to simply enjoy life. You can be an introvert and still find companionship and support from people.

Final thought. Find one thing to improve in each area. It’s better to move one thing forward a mile than ten things forward an inch. If you choose just one from each, in 30 days you’ll have achieved great progress.

Next month, we dive into the ROI of YOU. In the meantime, feel free to reach out to me with questions and comments about this column.

 

© 2018 Toro Consulting, Inc. All Rights Reserved

Global Entrepreneurship Week Nov.13-17

JackNext week is Global Entrepreneurship Week and that means I will be focusing my attention on helping entrepreneurs to grow and protect their businesses. Every day next week will feature something new regarding entrepreneurship on the blog and on my social media sites.

To follow me on social media:

Linked In

Twitter

You Tube

Facebook

I will also be featuring time-sensitive opportunities to take advantage of services to improve your business with special offers. Captain jack and I want to encourage you to make sure you check out these fantastic opportunities starting on Monday! You’ll be glad you did!

© 2017 Toro Consulting, Inc. All Rights Reserved

Cyber Webinars for Business

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Cyber Webinars: October 3, 12, and 19

October is National Cyber Security Month

Cyber liability and security of your assets is the most dangerous peril to your profitability and business continuation. CEOs and business owners understand how to use their computers, mobile devices, and the power of the cloud to boost performance and efficiency, yet few understand the exposures and hazards that they create for the company.

Small and medium size businesses are targeted the most. The reason? They’re low-hanging fruit and the picking is easy for cyber criminals. If the largest and most sophisticated corporations can be exposed to cyber liability, so can you. This webinar is not about elimination of the risk because that’s impossible. Rather, it’s a comprehensive plan on how to optimize your preparation and readiness to be resilient.

The webinar is ideal for the person in charge of controlling and financing risk in your company. Whomever is responsible for the business continuation and insurance in your company should register today and reserve a seat at this all important webinar (three dates available). The future of your business may very well depend on it…

Protecting Your Company to Infinity & Beyond

Dates: October 3, 2017 / October 12, 2017 / October 19, 2017

(Note: All three webinars are identical. You only need to attend one of them)

Time: 11:00 am to 12:00 pm PST (2:00 to 3:00 pm EST)

Platform: Video webinar through my private Zoom page. All you have to do is log in with credentials you’ll receive after registering.

Fees: $50 per person before September 15th. After September 15th, it’s $125 per person.

REGISTER today and reserve your spot.

What You Get

  • 60 minutes of discussion on strategies and tactics to control and finance the growing threat to realizing your company’s objectives and business growth
  • A workbook to use during the webinar to create your own company cyber plan
  • Techniques to prevent, control and minimize your cyber risk
  • Methods on how to most effectively finance and insure your liability from cyber perils
  • A sustainable model to keep current moving forward
  • The opportunity to ask questions and get immediate answers during the webinar

You insure your company for perils like fire, theft, and liability. The most insidious and worrisome peril of cyber liability often gets minimized or ignored. Protect your company assets and financial statement. Join your peers in this important program.

© 2017 Toro Consulting, Inc. All Rights Reserved

Creating a Culture of Mission & Vision

I was thrilled to recently share the stage with my client, Kendra Fournier to discuss the incredibly important topic of building culture in the workplace. This program was held for the South Puget Sound Small Business Summit in Tacoma. Thanks to Paul Long from Timberland Bank for inviting us to speak.

It’s 37 minutes long, but well worth your time investment. If you’d like to learn more about how I help company’s boost their performance and employee morale, call me!

© 2017 Toro Consulting. All Rights Reserved

Shrimp Tank Podcast – Earl Bell

Check out the video-wrap up of a great interview with author, speaker, and executive coach, Earl Bell. To listen to the entire podcast, go to our website or subscribe on iTunes!

© 2017 Toro Consulting, Inc. All Rights Reserved

Baby Boomer Special: Limited Time Offer

As many of you know, I’m giddy with excitement of becoming “Pops” to my grandchild in September. I’m already designing my Waiting Room Crew t-shirt for the family!

My giddiness is your opportunity to grow your career and/or business at a lower investment.

I will learn in just a couple of weeks the gender of my grandchild. So from April 12th through April 21st, you can take advantage of credits that will never expire for Private Advisory Services, Strategic Planning Sessions, Growth Retainers, and even consulting.

LEARN MORE ABOUT THESE PROGRAMS

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Here’s How It Works

For a $3,500 investment, you gain $5,500 of credit. No expiration date. Use it now or whenever you want.

For a $10,000 investment, you gain $15,000 of credit. No expiration date.

For a $20,000 investment, you gain $30,000 of credit. No expiration date.

For a $35,000 investment, you gain $55,000 of credit. No expiration date.

In essence you can use the credit like a pre-paid credit card. Your savings are significant and you have access to my programs and services when you need them most.

Fine print: Must be paid in full by check or credit card by April 21st. This is a non-cancelable agreement. Your “points” never expire and you can use until they are exhausted. Call me with questions.

Note: For consultants that are interested in mentoring program offers on this, contact me directly!

If you’re interested in any of my programs or consulting services, this is a great opportunity to maximize your investment. Call me at (360) 271-1592 or email me at dan@danweedin.com to find out more and to get started.


Are you ready to be a “baby boomer” and exponentially grow your business?

© 2017 Toro Consulting, Inc. All Rights Reserved

Unleash Your Business and Career in 2017 with These End of Year Special Coaching Offers!

58842030-Dan+Weedin+%22Unleashed%22-30Limited places available – Starting in 2017, Must be booked by December 31, 2016

UNLEASHED® SUCCESS

Entrepreneurial & Executive Coaching – Accelerate your business and professional growth in 2017 by starting the year with a 90-day intensive entrepreneurial / executive coaching program. Learn to maximize and “unleash” your potential (both professionally and personally) with my custom strategies, tactics and techniques based on my Unleashed® Growth Program. Experience the rapid professional and personal growth that countless clients have enjoyed.

“Dan keeps his commitments, develops realistic plans and expectations, and he executes – pure and simple. If you are smart enough to see when it is time to seek a fresh, outside perspective and to engage the assistance of a dynamic, enthusiastic and skilled professional, look no further than Dan Weedin.” Darin Puryear, Area President – Arthur J. Gallagher

“I’d recommend Dan Weedin to any business owner looking to improve their own leadership skills or to have Dan help one or more of your key staff members to help you stay focused on your company goals without distraction. Dan is a pro at asking the right questions, presenting appropriate challenges and remaining steadfast in his accountability expectations for the best outcome possible. He used your goals as the thesis for his regular interactions so every interaction will lead to a positive outcome for the goals set forth at the beginning of the campaign. I set some very lofty goals and told Dan to make a believer out of me. He has accomplished in 4 months what I didn’t believe was possible in a full year.” – Lindsey Carnett, CEO – Marketing Maven PR

UNLEASHING YOUR POTENTIAL

Unleashed® Personal Coaching – A program for individuals who want to unleash their potential in 2017. If you feel stuck. trapped, or bored in your career, or you’re having trouble balancing your work and personal life, Dan will help you break through those barriers. More effective than another list of resolutions that will never be met, this is the perfect gift for yourself, an employee, or someone you care about.

“Dan is an amazing coach. He not only guides to me a level of clarity that has been instrumental in achieving my goals, but also provided a role model for what I hope to achieve in my own business. He is charming and funny but also fearless and sharp. I recommend Dan with the utmost confidence.” Stacie Curtis, CEO – CW Solutions

“Dan has helped make me better at decision-making and engaging others. Being able to hear and take in broader perspectives on opportunities that my company is facing has been very insightful. This all leads to a higher performing company with engaged employees to achieve superior results more effectively and efficiently.” Chris Engstrom, Vice-President – Hall & Company

APPLICATIONS

For an application and more information, contact Dan Weedin, by email dan@danweedin.com or tel +1-360-271-1592

Dan Weedin helps CEOs and Presidents/ of Small and Mid-Market businesses grow their businesses profitably, optimize talent, and create a better life for themselves. His clients also include key executives and business professionals who want to achieve greater success and significance in their career and lives.

Dan is the author of three books, the latest titled, Unleashed Leadership: Maximizing Talent by Opening the Gates of Opportunity (Kitsap Publishing, 2015). He is a regular business columnist for the Kitsap Sun and co-host of Shrimp Tank, a nationally syndicated podcast for entrepreneurs. He has been published or quoted in the AMEX Open for Business, The Street, and Fast Company to name a few. Dan is a 2012 inductee in the Million Dollar Consulting® Hall of Fame.

Learn more about Dan at www.DanWeedin.com

“Dan will help you to grow further and faster. He creates positive change with positive psychology, but also creates sustainable results through the mastery of the skills and behaviors required for ongoing success. You need Dan’s help, as so many others have.” Alan Weiss, Ph.D – author of Million Dollar Consulting and over 60 other books on consulting

© 2016 Toro Consulting, Inc. All Rights Reserved

Speaking of Swinging…

cubsAs a lifelong baseball fan (and a novice baseball historian), I LOVE this World Series. The Chicago Cubs are appearing in their first World Series since 1945, and haven’t won one since 1908. The Cleveland Indians have been in two World Series’ in the past 25 years, but haven’t won since 1948.

While there are certainly no players (or even managers and coaches) that were even alive when the Cubs or Indians last won a championship, there is a exponentially heightened air of pressure on both teams to finally break through, especially the Cubs. The weight of decades of failure and futility for the respective cities and fan bases are on their backs. These aren’t robots; they are humans and they fully understand this. For both teams, that extra pressure can cause one to subconsciously try too hard, and those results are normally bad.

The very best athletes know how to slow the game (and their mind) down. They are able to reduce or even eliminate pressure by focusing on the job at hand in the moment. They stick with the process that got them there; they don’t allow one failed at bat or pitch carry over into the future; and they ignore outside voices.

Can you do the same in your business?

Have you ever felt the pressure to perform? We all have. Certainly when times are tough, you might be getting external pressure. Creating new revenue, exceeding sales goals, getting work out faster, etc. Whatever your stress, you are compounding it by adding too much pressure and altering your performance. You’re not letting your own skill shine through.

To stick with the baseball metaphor, you’re trying to hit the curve ball instead of waiting for the right pitch. Curve balls are hard to hit. Rather, stay with your process and force the fastball.

Bottom line – we all feel pressure. Sometimes it’s external; often it’s self-inflicted. In either case, stress can take you out of your game by making you try too hard. This gets compounded by failure. To avoid this, stay in the moment, slow down your brain, have confidence in yourself and your team, and lay off the curve ball. Instead, hit that fastball over the fence!

© 2016 Toro Consulting, Inc. All Rights Reserved

A Personal Invitation to Unleashed Universe

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The 21st century is a decision-making universe. 


Speed, skill, perspective and perspicacity are needed more than ever by business owners, managers, and all professionals to drive results and assure resilience.

Unleashed Universe is a dynamic and unique digital learning environment to help small and medium-sized business owners, entrepreneurs, executives, sales professionals, managers, and any business leader substantially enhance their ability to maximize their talents and skills, while helping and influencing others in their company do the same.

“Unleashed Universe pushed me to stop and reflect on my own habits and aspirations as an individual, as a team player and as a leader. The focus on simple, yet revolutionary steps towards building winning teams–and having fun doing it–is spot on. It’s that piece, among others, that I’ll keep at the heart of my continued leadership development.”
~ Alanna Imbach, CEO and Founder – Vibe Coworks

Lifetime Value

This is the only lifetime access program I offer. For a fantastically small investment, you will gain continuous and consistently powerful resources, tools, and best practices to build your career, grow your business, and create a better life for you, your family and employees.
You will get:
* The 12-episode video series, Unleashed Leadership, plus all future series
* Monthly resources and tolls exclusive for members only
* A monthly 30-minute conference call exclusively for members
* 24/7 online access to private repository of resources

Learn More

What’s in it for you….
* Enhance creativity, innovation, and decision-making
* Improve top-line revenue growth
* Accelerate speed and effectiveness of implementation of ideas
* Focus time on priorities and eliminate wasted time and effort
* Improve your ability to communicate and influence
* Maximize your talent and that talent those around you
* Enhance individual and organizational resilience
* Increase skills in creating intellectual property
* Enhance marketing and branding strategies and tactics Improve work-life balance and…
* Have more fun in your life

Lifetime membership for only a one-time investment of $950 before September 1st. After September 1, the membership fee increases to $1,500.

Purchase Membership

“Dan Weedin presents concepts and solutions that are practical and workable whether our staff has years of experience in business or fairly new to our company. The immediate benefit of the series was knowing that we have professional assistance and ready answers to questions that at first can seem daunting, but with help are surmountable and stepping stones.” 

~ Susan Ogilvie, Paul Ogilvie Construction

“The program and related “homework” really made me slow down and engage in the learning. It forced me to self-assess and re-evaluate how I react to both professional and personal situations. Because of that analysis, I now look at life, work, and family situations differently. My focus as a leader is to help others improve in their work and career.”
~ Leon Capps, Tim Ryan Construction

© 2016 Toro Consulting, Inc. All Rights Reserved

How to Exponentially Grow Your Revenue in Less Than 30 Minutes a Day

20 Under 40 20_3My June column for the Kitsap Sun’s Business Journal…

Let’s be very clear about one thing…

The most important function you perform in your company is acquisition of business. Period.

That ends my prepared comments. Questions?

Okay, allow me to elaborate. Without sales to your company (or a company you’re employed with) there can be no employee benefits, no impact to clients and customers, or no charitable donations or good works in the community. Without constant and sustainable revenue growth, your family will suffer, your anxiety level climbs, no one feels satisfaction or reward, and ultimately everyone loses the chance to benefit from what you offer.

You can’t name a business that is successful, philanthropic, or significant that doesn’t count on revenue being generated. That includes every non-profit because without fundraising, they can’t provide much needed help to those who need it.

Are we in agreement? Good. That was the easy part. Let’s discuss how you assure that your business can exponentially grow its revenue with the minimal investment of 30 minutes a day, so that you can exceed your expectations and accomplish much more for your family, employees, and the world around you.

I’m going to provide you a 5-step blueprint to either execute yourself or train your sales team to. While it seems simple enough, I will help you to also overcome critical obstacles to its success.

Step 1: Make a list of every single client you have. Divide them into current and past. Find the name of the decision maker. It doesn’t matter if they are still with the company. Include their phone number and email, as best as possible.

Step 2: Call every one of them systematically. This will be a daily function, so you don’t have to “hurry.” Call the current ones first because they know you best. Your objective is to get a testimonial and ask for a referral. Plan on 10 minutes a call.

Step 3: Once you’ve reached them, ask two main questions. First, what are some of the favorite things of doing business with you? Second, how have they been most impacted by your work together? Ask clarifying questions in return. Quantify their answers. Take copious notes and ask them if you can use their words in your marketing and website. Once you’ve gained permission, take one more step…

Step 4: Ask for a referral. Simply ask whom they know that can also benefit from the same value and experience they did.

Step 5: Add testimonials to all your marketing. Call on every referral.

That’s it. Allocate 30 minutes a day to this function. If you have a sales force, each person should do this.

Sound too simple? While I’ve omitted a lot of key language and other methodology because this is a column and not a book, the process is that simple. The biggest problem is that actually implementing this and sticking to it. Let’s consider the three key obstacles:

  1. Fear. Fear of rejection, of not being liked, of the uncertainty of responses all lead to not picking up the phone and calling (note I said call, not email). Your fear has no basis because these people already like you and want to help you. Stop getting in your own way.
  2. Ignorance. Not knowing how to respond and being unprepared lead to many trying, failing, and then giving up. This is all in the language and influencing skill. While the process is simple, training on the “how” needs to be invested in for the sake of success.
  3. Lack of accountability. Often, everyone is excited at the outset, but “gravitational pull” can easily take hold if someone isn’t holding people (or themselves) accountable.

Let’s fix this. The 5-step process to exponentially growing your sales works if

  1. You seek out help. Find experts through a variety of channels to help you train your sales people (including you) in influential language. This will increase confidence and effectiveness. The better they get, the more fun they will have and the better results you will achieve.
  2. You set accountability. This isn’t a dictatorship with dire consequences for not meeting quotas. Rather, it’s a professional approach to empowering and teaching. It requires a high level of trust and collaboration with the right people at the leadership position.
  3. You make it a priority. That means committing to investing time, finances, and resources.
  4. You make it fun. Whether it’s you or your sales people, the acquisition of business should be fun. You’re providing a great value of service or product to help improve someone else. Which leads to the last one…
  5. You provide genuine value. Sales will never be sustainable if they are manipulative. You must believe that you are providing valuable products and services and helping others. You’re just receiving equitable compensation for the tremendous value you give.

Everyone in the organization must contribute to sales, not for greed or malice, but for the opportunity to benefit others and provide for every employee and their family. Without revenue growth, stagnation sets in and the slippery slope turns into a landslide and takes out everyone that’s counting on your business.

By making the commitment to invest 30 minutes a day to my 5-step plan, you’ll be serving clients, employees, families, and the community.

Now that’s what I call an exponential return on investment!

 

© 2016 Toro Consulting, Inc. All Rights Reserved