Shrimp Tank Blast from the Past: Diana Smeland

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In a new series of blog posts, I will be sharing past episodes of Shrimp Tank interviews with our terrific guests.

We are starting with our Shrimp Peeler Sponsors. Today, we flash back to Episode 11 on March 6, 2017 with Shrimp Peeler Sponsor, Diana Smeland, CEO of Port Ludlow Resort!

Listen to Podcast

Commercial Sponsors:

First Underwriters Insurance Brokers  / Ideal Life 360

Shrimp Peeler Sponsors:

Kitsap Economic Development Alliance / MD Design Group / Westsound Workforce /

Port Ludlow Resort / Symetra Life / Brenda Wall – LegalShield/IdentituShield

 

© 2019 Toro Consulting, Inc. All Rights Reserved

Extra Points: The Flash

Dan_Weedin_022As a kid, I loved comic books, and some of my favorites were of super-heroes. I was mostly into DC Comics which featured Superman, Batman, and Wonder Woman. My favorite was a guy who had the super power I most wanted. The Flash. The fastest human on earth wearing a cool red suit with a lightning logo on his chest. I wanted to be fast and The Flash was the guy.

Speed is a great super power for a super hero like Barry Allen (aka The Flash). It’s also a super power for those heroes called entrepreneurs. If you’re a CEO or President of an organization of any size (including just you), then you should be striving to wear that lightning bolt on your chest. Because in business, speed is everything.

  • Speed to market gets you to your target market first, so you can optimize your brand and value proposition. If you’re there faster and with more fury, you become the thought and brand leader.
  • Speed to cash in the bank is crucial to cash flow management. I’m always amazed when a business eschews taking credit cards (or charges the fee). Getting money in your bank account fast is more important than ever to surviving and thriving.
  • Speed to respond is often curiously undervalued by entrepreneurs. The “I will call you back at my earliest convenience” line is time-worn and transmitter-biased. With today’s technology, if one can’t respond to a voice mail within half a day, or an email within 24 hours, then they either are time management challenged or don’t care. Current and potential clients care.
  • Speed to recover means the speed to bounce back from a crisis. I’m talking to two potential new clients this week about creating or improving business continuity plans because they want to be able to reduce their “recovery time objectives.” The per minute improvement can result in tens of thousands of dollars…per minute. That’s real money.
  • Speed to human recovery. Yeah, this is different. Bad stuff happens to us all the time. Personally, we have to recover to crises both professionally and personally. How do you respond? The faster you can find your emotional and mental “sweet spot,” the sooner you return to peak performance. This is critical to how your business and company perform.

Here’s your challenge for the week. Pick one of these “speed,” or find one of your own. Then become The Flash. Work to accelerate your speed to improve your business, your profitability, and your lifestyle.

Quote of the Day:

“Kites rise highest against the wind – not with it.”

~ Winston Churchill

© 2019 Toro Consulting, Inc. All Rights Reserved

Extra Points: What Do You Value?

Dan_Weedin_022This past week, I was honored to be the keynote speaker at the NAPA Western District Conference in Seattle for over 200 owners from Washington, Alaska, and Hawaii. I’d like to share the concept shared with them with you…

In 2003, I was in the midst of legends, at least for me. At a Nike Basketball Coaches clinic in Portland, I was in a room with speakers Jim Calhoun from the University of Connecticut and Lute Olson from the University of Arizona (both National Championship winners). I hung on every word!

Coach Calhoun gave advice that I’ve used throughout my career with clients and colleagues. He said, “I should be able to walk into any one of your practices – regardless of the day of the week or the time in the season – and know what you value. If it’s rebounding, then every drill will have a rebounding component; if it’s defense, the same. If you truly value a part of the game and the culture of your team, anyone should be able to see it in your daily practice.”

I challenged my audience on Friday with this statement that I also challenge you with – if I walked into your business today, would I be able to tell what you value?

Organizational culture can be an overused term, yet the behavior and attitudes shown by your employees in how they discharge their duties will always be critical to your viability and sustainability of operations, revenue, and profit. The values that are modeled by business owners and leaders will be apparent; the question is if they match what you want to see.

The key to developing and growing a thriving business culture is by identifying your values (what do want your business to look like to others), objectives (how will we measure our progress) and action (how will we assure we actually get it done). This requires investing time in the process, communicating well with everyone, modeling the actions, and maybe above all else, displaying the discipline needed to do those daily activities to get you to where you want to be.

If a basketball coach wants to be a great rebounding team, every drill of every practice must have a rebounding component. That takes discipline from the head coach, the assistant coaches, and the team. If a CEO wants a company that creates a culture of putting the client first (and in a recipient-biased mode – see last week’s memo), then the daily activities and behaviors should all be guided by that value.

So let me ask you again, if I walked into your business – whether or not you own it – will I be able to tell what you value? Your mission this week is to start the process of making sure of it.

Quote of the Day:

“You don’t have to attend every argument you’re invited to.”

~ Unknown, but I heard it from my Shrimp Tank podcast guest Aaron Murphy

© 2019 Toro Consulting, Inc. All Rights Reserved

Extra Points: Receiver-Based Engagement

Dan_Weedin_022Client engagement is critical to thriving in business. While that’s as obvious as a ham sandwich, what isn’t so obvious is how a company engages. There are two options – transmitter-based and recipient-based. Guess which one is best?

When companies make it difficult for clients to engage with them out of fear, apathy, or laziness, they engage in transmitter-based engagement. In the 21st century, that’s deadly for business. Examples: A caller to a small business is forced to choose between seven different options to find a human (and none of the seven is what they want and when they push one, they still get no human); a website visitor can’t easily find a way to contact a human directly; a voice mail tells a client that they will receive a call back “as soon as possible,” instead of offering a time limit or alternate quicker options.

Receiver-based engagement puts the client or prospective client first. Examples: They make social media engagement easy and fast; they make phone call engagement easy and fast; they anticipate the easiest routes to communication – things like online chat. Bottom line, the current and certainly future clients in your business expect receiver-based engagement or else they will seek it elsewhere.

My colleague David Mortimore has created a fascinating case study based off the recent challenges faced by Johnson & Johnson. While J&J may be a corporate mammoth, the concept applies even more to small and medium-sized businesses. David has kindly offered this case study for your review. Ask for it below and you will be emailed the case study..

Bottom line: If you want to build a brand, to acquire new clients, to grow, and to thrive, then creating or enhancing a receiver-based engagement should be job #1 for 2019. Check out David’s case study and get started today!

Quote of the Day:

“Failure is a success, if we learn from it.”

~ Malcolm Forbes

© 2019 Toro Consulting, Inc. All Rights Reserved

Extra Points: Competition

Dan_Weedin_022I’m watching a new Netflix original documentary series titled, “Dogs.” It’s a poignant look at how dogs relate, partner with, and impact humans so being dubbed man’s best friend. I highly recommend it, especially if you like dogs.

That being said, I have to make revisions to my viewing of it based on my BFF. I’m forced to watch it on my phone with head phones. You see Captain Jack hates dogs on television. They can be real dogs or cartoon dogs; it doesn’t matter. He watches TV intently and when spying a dog, he becomes enraged at the competition. He races to the TV with hopes of jumping through the screen to get these celluloid canines. He even knows the theme song for the classic television comedy Frasier, as he particularly doesn’t like his fellow breed brother, Eddie. Ironically, he has no issues with the real dogs he encounters in the world. He wants to be friends and to play with them (they on the other hand are pretty wary of him). His competitive bent is relegated to television.

Bella is the opposite. She doesn’t watch TV; thus doesn’t even know that other dogs exist in that medium. She’s busy with other important tasks, like sleeping. However, she loses her mind when she sees real dogs on her walk, to the point that I have to take the dogs separately as she will attack Captain Jack at the sight of a “competitor.” She is keenly aware of every rival for her position as Queen of the Neighborhood.

While outside competition brings out the inner beast in my dogs, it should bring out the inner beast in you in a different direction.

Many business owners chafe at competition; they fear it leading to anxiety, stress, and often rash decisions on how to avoid losing business. On the contrary, competition is a good thing. Why? Because it forces one to stay sharp; to remain focused; to improve skills; and to constantly innovate. In fact, outside competition should actually fuel an inward competition with one’s self. Here’s how…

Compete every day with yourself to improve. These might involve skill sets, mindset, leadership, communications, creativity, patience, empathy, knowledge, brand, and personal health. Every day we can focus on one or two things to be better at. Over time we become better because of that competition. Ask yourself daily, “how will I grow and improve today?”

Dogs look at competition as a negative as their place in the pack is being challenged. As humans, we should be looking at how competing with ourselves will ultimately bring out our best selves both professionally and personally. And that is something to bark for.

Quote of the Day:

“Only I can change my life. No one can do it for me.”

~ Carol Burnett

© 2019 Toro Consulting, Inc. All Rights Reserved

Register for our Shrimp Tank Podcast / iHeart Radio Launch Party this Wednesday!

Extra Points: Workarounds

Dan_Weedin_022This past week, I attempted to purchase a business license for a new LLC we formed as part of our insurance brokerage practice. I thought it would be pretty simple. I was wrong.

First, I was forced to wait two weeks because the state doesn’t allow me to get a business license on an LLC prior to it’s formation date (although they were happy to take my money and form the LLC in advance). Seemed odd, but I played along.

On January 2nd (LLC formed effective January 1), I went online to finalize the business license. To my frustration, the system still didn’t recognize the UBI number and wouldn’t allow me to proceed. I called and spoke to someone in the Department of Revenue to get help. She determined that it was a system glitch and would call me back, which she did promptly. She told me that the only way to fix the situation was through a workaround. Those of you familiar with workarounds know this is a secondary method or process to use (often in technology) when the primary way has an issue.

The workaround suggested was using paper. That’s right, paper. She wanted me to print out an application, fill it out, stick it in an envelope, mail it, and then wait for six weeks for approval (online applications take a few days). This isn’t a workaround; it’s a failure. Ultimately, we were able to contact someone that was able to help me deal with this more mercurially. But the point was made…

I had knowledge of the process, as I’ve done it before. I feel bad for those who are attempting it for the first time and don’t know who to ask, or merely succumb to a failed workaround.

Primary methods and processes will fail; sometimes for reasons outside of your control. How effective are your workarounds? If they are as bad as the one I shared, then you have a problem. Your employees will waste time and effort, and consequently lead to lost profits; your clients and customers will become frustrated and ultimately may leave; your brand and reputation will be tarnished as others might think you’re ability to deal with crisis as ineffective, undisciplined, or antiquated.

Here’s the deal – crises happen. They may not seem enormous but when a calamity that impacts your operations in some way rears its ugly head, you’d better be prepared with a good workaround. Regardless of whether its related to technology, employees, or any other critical business factor, your ability to manage workarounds is crucial to your success and viability.

Quote of the Day:

“The art of being happy lies in the power of extracting happiness from common things.”

~ Henry Ward Beecher

© 2019 Toro Consulting, Inc. All Rights Reserved

Extra Points: Life Lessons from It’s a Wonderful Life

Dan_Weedin_022It’s appropriate that this year Christmas Eve falls on my Extra Points day. My favorite movie of all time is Frank Capra’s classic, It’s a Wonderful Life starring James Stewart and Donna Reed. Because as you know if you’re at all familiar with the movie, today’s is George Bailey’s crucial day…

I won’t bore you with recounting the movie. I will offer five lessons that we can all glom on to as we finish off one year and head into a new one:

1. We all have guardian angels, even if we don’t know always see them. Someone is there to help you, instruct you, give you tough love when you need it and a pat on the back when it’s deserved. These guardian angels can be family, friends, co-workers, or coaches. Use them. We can’t be successful by ourselves.

2. Life is about perseverance. Business and personal challenges are often temporary setbacks and situations. Controlling what you can control and accepting what you can’t is key to staying the course.

3. Never waste a good crisis. George Bailey had a seemingly insurmountable crisis. The opportunity was to see what life would be like without him, and then using that knowledge to change his life.

4. Be a guardian angel for someone else. George Bailey had his, but learned he was one for countless people. So are you; and so will you be. Improve the lives and conditions of others constantly.

5. The final scene of the movie shows the book inscription by guardian angel, Clarence to George Bailey that reads, “No man is a failure that has friends.” Isn’t that the truth? I’,m immeasurably blessed to have faithful and supportive friends. You might feel the same.

To those who celebrate, a very Merry Christmas tomorrow. To everyone, best wishes for celebrating family and friends this week. For no man is a failure that has friends…

Quote of the Day:

“Be faithful in the small things because it is in them that your strength lies.”

~ Mother Teresa

© 2018 Toro Consulting, Inc. All Rights Reserved

End of the year opportunities available for one week only. Grow your business and career and save by investing this week for next year. See below for more information.

Extra Points: Welcoming Mindset

Dan_Weedin_022This past Sunday during Mass, our pastor Father Mark stopped the service momentarily before the second reading. He beckoned to the people standing in the back to please come in. He said, “I don’t like people standing in the back. Please come in. Let’s all scoot in to make room and welcome everyone in.”

It’s appropriate that during this festive time of the year, the concept of being welcoming comes into play. That being said, welcoming is a concept that should not be relegated to the season or to faith community. It should be part of your business mindset, too.

As we end one year and begin a new one, perhaps this is a good time to do a pressure check on how welcoming we are in our business. Try these basic questions on for size to get started:

How do we welcome new employees into our company? Are they set up to meet everyone and start building important relationships?

How do we welcome new clients? Are we warm and inviting when we onboard them into our organizational family?

How do we welcome new vendors and partners? Do we make them feel like part of the team?

Now let’s take this concept a step further and enter into our mind and mentality:

How do we welcome new ideas and concepts? Are we eager to try new things or stuck in the muck of complacency and sameness?

How do we welcome adversity? Do we consider the opportunities from those challenges and setbacks or do we allow ourselves to go down without a fight?

How do we welcome change? Do we find enjoyment in trying new things or do we cling to the sacred cows of our lives (both business and personal) and waste energy, time, and opportunity?

Welcoming is a mindset. If open to it, you will build better relationships with the people around you while opening up a world of growth opportunities for yourself.

Quote of the Day:

“I want to live my life, not record ir.”

~ Jackie Kennedy Onassis

© 2018 Toro Consulting, Inc. All Rights Reserved

The key to personal and professional improvement is accountability. My mentoring and coaching program has availability. Contact me at dan@danweedin.com or (360) 271-1592 to apply.

Extra Points: Of Bush & Marley

Dan_Weedin_022I admit it.

Until recently, I took for granted the legacy of George H.W. Bush. In the 1980s, I voted for him as part of the Reagan ticket. I also voted for him for President. I knew him as a long-time politician and patrician. I knew he was a contemporary of my parents and like my dad, served in World War II.

It was when I read Flags of Our Fathers a decade ago that a new view of George Bush emerged. The book detailed his war record, his rescue in the Pacific, and his deep sense of grief for the loss of his fellow pilots 50 years previous. The author also wrote about Bush’s deep-rooted loyalty and love for his family, and the reciprocity by them.

This was never more evident that at his funeral last week. While there was much adulation for his public service, the memories and stories of him as a family man and human were ubiquitous. His care and concern for people crossed party lines and was seen clearly in the faces of his family and friends.

Then my mind did a crazy thing as it often does; I thought about another funeral that gets recreated this time each year. One of my all-time favorite movies is Charles Dickens’ The Christmas Carol. In my mind, I pictured the Patrick Stewart-played Scrooge attending the funeral of his business partner Jacob Marley. Outside of the Reverend and one other, Scrooge was the only attendee. We know the rest of the story.

Here’s my point: we all traverse life with the constant opportunity to touch people and change lives. Marley and Scrooge (until his reclamation) chose to be selfish; to be uncivil; and to bring sadness and despair in their “touch.” Bush was clearly a husband, father, and grandfather first. In spite of what must have been an incredibly busy life, he found the ability to touch his family, his colleagues from both parties, and his friends in incredible ways.

Whether one cared for George H.W. Bush as President, there seems to be nary a person that didn’t respect and like him as a human. Bottom line: this season of the year is always a good time for reflection. Watching the Bush funeral reminds me to continue to set high standards not only on myself professionally, but even more so as a human. I hope this brief memo might cause you to do the same.

After all, as Jacob Marley reminds us, “mankind is our business.”

Quote of the Day:

“There is nothing new in the world except the history you don’t know.”

~ Harry S. Truman

© 2018 Toro Consulting, Inc. All Rights Reserved

The key to personal and professional improvement is accountability. My mentoring and coaching program has availability. Contact me at dan@danweedin.com or (360) 271-1592 to apply.

Extra Points: Muscle Memory

Dan_Weedin_022When I coached high school basketball, one of the concepts I taught was muscle memory. In changing fundamental mechanics – like shooting a basketball – it takes 21 consecutive days to create “muscle memory.” If you stop the consecutive and consistent training when trying to change mechanics, you will lose all you gained and will have to re-start the process. Muscle memory is a crucial concept in changing mechanics in sports.

The concept is the same in your business and in your personal life.

What changes do you want to make in your business? Ask for more referrals? Improve communication skills for leaders? Grow your skills or “smarts” in your industry? Regardless of whether you want personal improvement or that of your employees, implementing long-term improvement while optimizing your investment of time and money requires daily discipline. Just like muscle memory of 21 days is necessary to change basketball shooting skills, daily discipline around change is also a requirement for changed business practices.

While we are talking about change implementation, the concept applies to our personal lives. Eating healthier, increasing hours of sleep, exercising more, and advancing skills (e.g. learning a new language) might be on your list. No matter what you want to do better, if you want to create a better life it takes more than simply identification. It requires muscle memory.

Time to flex those muscles…

Quote of the Day:

“Do what you can, with what you have, where you are.”

~ Theodore Roosevelt

© 2018 Toro Consulting, Inc. All Rights Reserved

The key to personal and professional improvement is accountability. My mentoring and coaching program has availability. Contact me at dan@danweedin.com or (360) 271-1592 to apply.