Extra Points: Plan B…C…and D

Dan Weedin Unleashed-40As we begin a new calendar year, businesses and organizations are fervently putting together and starting to implement plans for success. Metrics and mileposts have been set, and hopes are high for a better year in 2018, regardless of how 2017 turned out. The problem is, the majority of businesses and organizations (especially non-profit) fail to take into account one thing…how to respond when the bad thing happens. And then what to do when Plan B doesn’t work. Let’s discuss…

Most every business has plans for growth over the next 12 months. The savvy ones have strong metrics to keep track of the growth based on sales, marketing, and performance objectives. The most sophisticated companies also take time to figure out what obstacles stand in the way. To that end, they figure out a Plan B if Plan A doesn’t work. And then they figure out a Plan C and often a Plan D. Redundancy in strategic crisis planning is crucial to resilience and business continuity.

What are common obstacles your business might face to hamper your biggest dreams for this year?

A physical loss (e.g. fire) that forces your from your building. A cyber attack that compromises your data and reputation. The loss of a key employee or owner. Loss of business knowledge through lack of pre-planning and documentation. A new competitor emerges in you territory. A weather-related calamity that causes you to stop operations for an extended period of time.

While insurance may reimburse you for some of these, it’s negligent not to have a plan to immediately stay open for business to reduce the financial and emotional impact. Too much damage can result that is not protected by insurance. It’s incumbent on you to make sure your plan to mitigate the damage and reduce financial risk to protect your property, people, and profit. The consequences of not doing so will result in loss of profit, damage to people, and going out of business.

Bottom line, I believe you’re resilient. That’s part of the makeup of an entrepreneur and business leader. The problem is that if you’re a “brawler,” you might win the game but come out battered, bruised, and bloodied (bleeding profits). If you fight like a boxer – with a planned strategy that includes obstacles to success – then you’ll come out of the next calamity (and they will happen) moving full speed ahead toward higher profits and business wealth.

P.S. This concept applies to your personal life, too. What are the obstacles that can derail your personal goals, dreams, and lifestyle? You need to create contingencies for your family to assure that your personal hopes and dreams all come true both now and in the future.

© 2018 Toro Consulting, Inc. All Rights Reserved

7 Questions Non-Profit Directors & Trustees Need to Be Able to Answer

58842029-Dan+Weedin+Unleashed-43 copyAre you a non or for profit board member or trustee? If so, you’ve got tremendous liability for property, people, and growth. Here are 7 questions for Board of Directors or Trustees for any organization:

1. What’s the plan if we have an active shooter at our location or event?

2. What’s the plan if we suffer a cyber attack and personal information of people is compromised or important information lost or stolen?

3. What’s the plan in the event of a sexual harassment or discrimination lawsuit?

4. What’s the plan to evacuate and protect people and property if our building is on fire?

5. What’s the plan if we have a natural disaster that blocks transportation and halts communication?

6. Are we doing everything possible to safeguard our employees, volunteers, and those we serve?

7. Am I willing to accept the liability and financial consequences of not being fully compliant and prepared for a crisis?

I have a longer list of questions that revolve around your fiduciary and leadership responsibility as a broad member for either a non-profit or for-profit board of directors. By completing this exercise, you will learn how your organization grades out.

It doesn’t matter the size of your organization, any one calamity like those listed above can destroy a non-profit and damage your reputation. As you begin strategizing an planning 2018, are you sure that your organization is fully ready and prepared to deal with a crisis?

If you have any doubts or concerns, let’s schedule a time to talk.

© 2017 Toro Consulting, Inc. All Rights Reserved

Extra Points: Respect Is Your Responsibility

Dan Weedin Unleashed-40Harvey Weinstein. Fired by his own company’s board of directors for allegations of sexual assault on many women – his employees – with whom he had power over their careers in his hands.

Cam Newton. Lambasted over social media for his callous comments to a female beat writer for his employer, suggesting it was “funny” that she was asking football questions of football players. His embarrassed employer, the Carolina Panthers spent the next couple of days trying to put out that fire.

These are two high profile situations this past week around the topic of discrimination. While the former is certainly more heinous and likely criminal, they both speak to responsibility employers have when dealing with employees and the potential consequences. These two cases made the headlines; the vast majority of them end up hidden inside the walls of small and medium-sized business around the country. These employees damaged by discrimination, harassment and bad behavior don’t get the same press, yet deal with the consequences of it.

Here’s the deal: Discrimination and liability for actions happens to all genders, to all races, to all religions, and to all ages. What your employees say and how they behave around each other is your concern as a leader. I’ve seen situations where lawsuits came up out of the blue and employers literally had no idea because they didn’t see the signs, or even because they were the problem.

Disaster recovery is often thought of as the steps taken by an organization after a devastating fire or natural disaster. Just as deadly to your company’s brand, reputation, and bottom line is a bad culture that doesn’t recognize the rights and respect of its employees. How your company treats, respects, hires, promotes, and manages conflict with your employees is paramount to your ultimate success. For starters, it’s the right thing to do. After that, it’s going to be those companies that create growth and prosperity for themselves and their employees.


Quote of the Week:

”Go after what you really love and find a way to make that work for you, and then you’ll be a happy person.”

~ Tom Petty

I’m so glad Tom Petty took that advice and made music for the last four decades. We never met, yet his music holds a large segment of the soundtrack of my life. Thanks for running down your dream, Mr. Petty…

© 2017 Toro Consulting, Inc. All Rights Reserved

Do you need help creating an emergency crisis plan for your business or family? Call me and let’s schedule a meeting to talk. The time to act is before you need it. Email me

Extra Points: Be Part of Something Larger

Dan Weedin Unleashed-40This is Part 4 of a four-part series this month in honor of National Preparedness Month. Thank you fore bearing with me this month to ficus on readiness and preparedness. In order to be “unleashed” both personally and professionally, you need to make sure you are able to be resilient when bad things happen as they always will. Today’s’ message is focused on the concept of being part of a something larger than just us

We all share this big planet together. Being a lone wolf is perilous; as Rudyard Kipling taught us, “For the strength of the pack is the wolf, and the strength of the wolf is the pack.”

In order to survive and ultimately thrive out of a calamity, we wolves need to band together and be a resource for each other. The ideas and concepts from the past three weeks need not just suffice for your family and your business. There is great opportunity to share with neighbors (of whom we’ve already discussed); your faith-based organizations; your professional and personal associations (e.g. Rotary, Lions, Kiwanis, Chambers of Commerce); your school districts and college campuses; and other groups that you consider as part of your own pack. 

You are encouraged to check out the Ready.gov website that is filled with resources for all your groups. What better way to impact and improve the lives and future conditions of others than to share, participate, and build a stronger pack?

There is also a fabulous program meant to train people to be first responders and help each other. It’s called Until Help Arrives and information can be located here – Learn more.

Final thought: In my life I’ve observed that the greatest and most heroic acts of courage and compassion by humans to other humans have been shown in times of crisis. While that will continue to be the case, let’s also work to try and prevent crisis and be prepared to accelerate recovery and reduce loss of lives. That’s the ultimate wolf pack and truly being unleashed for everyone.

Next week, we resume our regular programming. Thanks for reading!

P.S. Follow me on Facebook. This month, I will be doing a Facebook Live segment on how to pack a “go bag” in case you must evacuate your home and one that you should keep at work in case you get stuck and can’t make it home for days. I’m also posting daily tips on Twitter.

Quote of the Week:

”Don’t go around saying the world owes you a living. The world owes you nothing. It was here first.”

~ Mark Twain

© 2017 Toro Consulting, Inc. All Rights Reserved

Do you need help creating an emergency crisis plan for your business or family? Call me and let’s schedule a meeting to talk. The time to act is before you need it. Email me

Extra Points: Flattened Squirrels

Dan Weedin Unleashed-40“Be decisive. Right or wrong. Do not hesitate. The road of life is paved with flattened squirrels who couldn’t make a decision.”

This was the “story of the week” from our legendary Rotarian, Ardis Morrow. For you squirrel lovers (and I like squirrels to, for that matter), send your complaints to Captain Jack. He doesn’t like squirrels. While meant to be humorous, the truth of the matter is that it’s pretty accurate.

Squirrels and other wildlife that trek over highways and byways and survive probably didn’t spend much time hesitating. We humans have a penchant for hesitation. We often create our own “invisible fence” that is the enemy of decisiveness. Fear of rejection; fear of failure; and fear of a multitude of things keep us in our self-created invisible fence. This becomes problematic if the fence has us confined in the middle of a highway!

Business decisions – especially in times of crisis – can easily be overwhelming. However, if properly planned in advance, they can be made with more decisiveness. While planning ahead doesn’t guarantee the right decision, it at least improves the odds. Once that decision is made, don’t hesitate and commit to accelerating through it.

Here’s the deal: Important decisions are made in business every day. Often these decisions are made in the midst of crisis and chaos. The best way to compound the issues is to stand still holding a meeting about it and wringing your hands in fear. The best way is to have identified your potential issues before they happened; considered your options; and then when faced with the decision, not worry about right or wrong, but on your ability to be a leader and resilient. That’s the best way traverse life’s constant challenges.

Quote of the Week:

”You can discover more about a person in an hour of play than in a year of conversation.”

~ Plato

© 2017 Toro Consulting, Inc. All Rights Reserved

Do you need help growing and protecting your business? Call me and let’s schedule a meeting to talk. I’m confident I can help you and your business unleash your potential and profits.

A Little Privacy Please…

He is ready to fight for success

A Little Privacy, Please…
How to guard and protect yourself and your company from cyber crimes

As a first world society, I’m afraid we are becoming numb to calamity around us. Once upon a time, a global cyber security breach would have been the main news story for several weeks. The major attack that happened last week that impacted countless businesses around the world is now largely forgotten as we did into the FBI, the White House, and Russia.

We live in a growing less secretive world. The ability for a criminal with some technology skills to “break into” a small or medium-sized company and steal information is alarmingly easy. We all lock our doors at night to keep the bad guys out. The problem is that the bad guys don’t need to pick your lock; they just need to figure out your password and then they can steal information, money, and profits.

I will be brief today, but that doesn’t lessen the severity of this threat to your company and employees (including you and your family). Here are three steps you should take right now to help prevent and mitigate this risk:

  1. Create (or review and revise) a written cyber security plan for your company. I don’t care if you are a company of five or 500, you use the Internet and you need to protect yourself. Just like unprotected sex leads to bad consequences, unprotected systems could result in more serous viruses (see link to article below).
  2. Form a team. Being a lone wolf doesn’t work because you can’t possibly know everything. You need an IT expert, a risk specialist, and key employees in your company to build a strong fortification. It also supports accountability and implementation.
  3. Read this article in the Harvard Business Review written by Luke Bencie. A colleague of mine shared it on Facebook yesterday and it’s excellent. You and your employees are probably violating a lot of his suggestions. I know I am and that will start changing. Are you ready to change to match the new risk to your business?

Bottom line: This isn’t 1977 any longer. Your most valuable assets and information are no longer stored in a safe in your locked business. They live in a cloud that can be accessed by people with skills and bad intent. It’s time to re-awaken to what your most concerning risks are and do what you can to ferociously guard them.

I’m an expert in resilience, risk management, and crisis planning. I have a proprietary scorecard to assess where you are today when it comes to protecting your most important assets and your bottom line.

If these are important to you, then call and let’s talk. Call me at 360-271-1592 to schedule a meeting.

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WHAT’S NEW…my Private Brokerage Client program.

I’ve expanded my consulting practice to include the ability to place insurance coverage for clients. Through my affiliation and partnership with First Underwriters, I now can not only help you control your risk exposures, but finance them in a way that ferociously protects your profits.

My business model is different for two reasons. First, clients gain access to certain intellectual property and resources that before were only available to consulting clients. These resources will help clients save time, money, and frustration on their entire risk portfolio. Second, the program has a capacity limit. In order to offer this full-service, concierge style approach, I will limit the number of Private Brokerage Clients I will take on. Just since starting about 45 days ago, I’ve added five new clients.

If you’d like to learn more about how I can help you ferociously protect your profits and lifestyle, call me to see how this program might look for you.

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Extra Points: Of Storms and Calamities

Dan Weedin Unleashed-40As I sit writing this edition of Extra Points on the Friday before, the day outside is miserable. And that’s being kind. We are in the midst of a series of rain and windstorms that are projected to be some of the worst and most damaging in recent history. Those who went through Hurricane Matthew a few weeks ago know all too well the wreckage that Mother nature can inflict.

So in advance of the worst of it – I’m hurrying to write this before we lose power; have purchased food and other necessities (as instructed by Barb) to last through the weekend; fully charged all devices and portable chargers; and battened down the hatches as best as possible to mitigate damage and create resiliency. And of course, Captain Jack is pacing and barking at the wind, doing his part to protect the ship…

We’ve known this storm was coming for the last three days. It was hard to believe becasue the preceding days have been sunny and pleasant. It created a false sense of security and many people are just now braving the elements hoping to stock up and prepare. Why the delay?

Why do you delay preparing for the storm in business? While your daily operations may for the most part seem sunny and pleasant, we all know that calamity comes – unlike winter storms – unannounced. Too often business owners and entrepreneurs are left scrambling to recover and sustain operations in the midst of the storm. Had they planned in advance, it would have been easier and less costly both financially and emotionally.

Make resilience part of your basic business planning and strategy. In grade school we used to do fire drills in preparedness for the building fire that never happened for me in 12 years. (Lights blinking and Jack barking, so tying fast…) Bottom line – protect your business, protect your employees, and protect your revenue. Resilience management may not be sexy, but it might be the most important work you do.

Quote of the Week:

Behind every cloud is another cloud.

~ Judy Garland

© 2016 Toro Consulting, Inc. All Rights Reserved