Extra Points – The Beat Goes On

The Beat Goes OnDan at EMP

Last Friday night, I had the honor of serving as the Master of Ceremonies for a fundraising event called “Poulsbo’s Got Talent.” This off course is a knock off version of the popular television show “America’s Got Talent.” The competition featured 17 acts that all involved either singing or dancing. There were individuals, bands, old, and young…all coming to have some fun and show their “stuff.”

What impressed me so much was what I witnessed in all the acts, regardless of age or talent. What made each one of them so good was how easy they made everything look. For instance, there was a duo of high school aged boys who did a sort of dueling percussion routine. One would give his bit, and the other would (without a word being spoken) basically say “Oh yeah?” and do his deal. They were both brilliant and really had the crowd engaged and captivated. They did all of this was a grace and an ease about them. So much so that you’d think, “That doesn’t look that hard.” Based on my horrible drumming abilities as displayed at Seattle’s Experience Music Project, I know that is NOT the case.

What makes you valuable to others is that you are able to make the hard look easy; the complex look simple; and the chaos look calm. That’s why people use your services. They can’t do what you do, and you are able to make it happen quickly, efficiently, and without stress.

In order to be at the top of your game, you need to make sure people know how you can help them; show them the value you create; and basically turn the problem into a solution quickly. Now, you may not have a crowd screaming they love you while cheering for an encore, BUT you just might have a lot of money going into your bank account and business that needs no encore!

© 2013 Dan Weedin. All Rights Reserved

This week’s quote –
“You know the good old days weren’t always so good, and tomorrow ain’t as bad as it seems.”
– Billy Joel from “Keeping the Faith”

Extra Points – Staying Power

I visited the Experience Music Project (EMP) in Seattle this weekend. It’s the Paul Allen tribute to music, and I can’t believe this was my first visit, because I’m a rock and roll guy.

The big attractions currently in the EMP are exhibits featuring Nirvana, the Rolling Stones, Jimi Hendrix, and my personal favorite, AC/DC. All these bands and acts have staying power. The Stones are still popular 50 years after they got started. AC/DC is well into 40 years and two lead singers into their journey, and all ages still love them. Hendrix and Nirvana founder and lead singer, Kurt Cobain are both dead, yet their legend lives on to new generations. Why?

The music industry is hard. Terrific talent has come and gone and never made it, or lasted. Yet acts like the ones mentioned have. The reason? Engagement that leads to evangelism. These entertainers had charisma, engaged their audiences, touched their souls, and were characters that transcend time.

How do you transcend time and have staying power in business? You stand out in a crowd; you build loyalty; you create unique intellectual property (in music terms – songs and albums); you offer unbelievable value; and you leave them wanting more AND seeking you out. In music and business, there are rock stars and one-hit wonders.

Build your “fans” and a lifetime of evangelists by being a rock star!

This week’s quote – “All the world’s indeed be a stage, we all merely players; Performers and portrayers; Each another’s audience outside the guilded cage. ”  
~Lyrics from the Rush song, “Limelight.”