Be Good To Yourself

20 Under 40 20_3Jordan Spieth was arguably the best golfer in the world in 2015. He won two major championships – the Masters and United States Open – and culminated the year with the FedEx Championship. All the golf pundits were not taking a giant leap of faith when proclaiming he was going to have another terrific year in 2016.

Spite has gotten off to a very slow, and in some cases, a rocky start. He’s been uncharacteristically poor in his shots and noticeably more agitated on the golf course. Now let’s be fair; Spieth is only 22 years old and has had a ton of early success. People have been amazed at his poise and savvy at such a young age. Regardless, it’s been a surprising start to the new year.

Last week, Spieth finally admitted in a press conference that he was being too hard on himself on the course. His self-talk was bad; he was intolerant of his own mistakes; and he found himself trying too hard to make up for poor shots. Basically, Spieth has fallen victim to what many of us do more regularly. That is not being good to yourself.

Many entrepreneurs and business owners left one boss to start their own business, and ended up working for a tyrant. Themselves. Is that you? Just like Jordan Spieth is susceptible to being too hard on himself on the golf course, business owners can do the same thing. For that matter, business professionals and all people can do the same thing. We are willing to cut somebody else some slack, but incapable of doing to ourselves. Sound familiar?

I’m pretty sure Spieth will adjust. His track record already indicates that. What about you? Are you willing to improve your self-talk and cut yourself slack when you aren’t perfect, make mistakes, and fail? In order to maximize your talent and unleash your potential, you must. In order to take your business or company to greater heights, you need to have positive self-talk and be able to forgive yourself for failures and try again.

Are you willing to be good to yourself?

© 2016 Toro Consulting, Inc. All Rights Reserved


Extra Points: Avoiding the Six-Putt

Dan Weedin Unleashed-40In the first round of the Masters golf tournament last week, an unimaginable “event” occurred. Ernie Els, a four-time major golf champion in a Hall of Fame career took six putts starting from two feet to “hole out” on his very first hole of the championship. For non-golfers, this is akin to Bill Gates having his credit card declined for a $3.27 purchase at the 7-11.

I watched the video three times in utter disbelief. The thought then ran through my mind, “Oh my gosh, he now has 17 more holes to play today! How does he do that?” Els went on to shoot an 80 (8 over par). When you consider he was six over par after one hole, I’d say he collected himself pretty well.

Els is a highly successful professional with immense talent. He ended any opportunity he had to win the tournament on that first hole through what he would even admit was a loss of focus. There is a business lesson here for you, too.

You can be a highly successful entrepreneur or business professional with immense talent. But if you lose focus on your strategic objectives, your planning, and your metrics on how you will measure success, then you’re losing your own “tournament” every single day. It’s easy to lose focus on the big picture when you find yourself battling fires daily. You can immerse yourself so much on the ground battle, that you forget to take a 35,000 strategic view. If you want to avoid losing equity in your business OR equity and earning power in your career, then make sure you take the time to “read your putt” and focus on the larger vision. Els goal was to get the ball in the hole and he whiffed hard on this day. Your objective is maximize your talent and your business for success, stability, and significance.

Els needed to keep his head down. You need to keep your eyes gazing into the future. Now go make a putt…

Quote of the Week:

“It’s good sportsmanship to not pick up lost golf balls while they are still rolling.”

~ Mark Twain

If you’d like to hear more about this concept, listen to my live Periscope broadcast today at 10 am PST.

© 2016 Toro Consulting, Inc. All Rights Reserved

Extra Points: Control

This Week’s Focus Point: ControlDan Weedin Unleashed-40
Last week, I was the guest speaker for a Rotary Club that meets at golf course. During lunch, as I was watching a group approach the green, I noticed something unusual. One of the golfers was following his golf bag! It was the first time I had seen one of the remote control hand carts in action. This was actually putting the cart ahead of the…golfer. I have to admit I was fascinated watching the golf bag lead it’s owner to the green-side sand trap. Apparently, it doesn’t help your swing!

This cutting edge gadget once implemented is a pretty cool accessory…as long as the person with the remote control is leading it correctly. Likewise, employees are excellent assets for a company…if they are led correctly. Your professional career is a tremendous source of reward and revenue…if you know how to lead yourself. And your life – the only one you get – can be a source of enjoyment, exhilaration, and delight. That will happen when the person leading it – you – commit to mastering the remote control of which you have full “control” over. Not doing it well puts you in a hazard; but effectively maneuvering your own life’s course will result in putting for birdies more often than not.

Quote of the Week:
“Ideas pull the trigger, but instinct load the gun.”
~ Don Marquis (American Poet)

© 2015 Toro Consulting, Inc. All Rights Reserved

Tee to Green: Emotionally Invested

IMG_5380I’m starting a new series of articles using golf as an allegory for business. So much of the game is about mind over matter, and so is your career. You need not be a golfer to get value…though why wouldn’t you?

I’m a competitive guy. One of the reasons I love golf is because it’s a competition with others and with yourself. Mostly with yourself…

I competed at a pretty high level in high school. My score meant everything to me because all our matches and tournaments were based on stroke play. Stroke play counts all your shots taken over 18 hole against your competitors; whereas “match play” is based on winning individual holes against the other player you’re playing with. I became very much emotionally invested in my score. If I scored well, I was happy. If I didn’t score well, it was a long night for me and everyone around me!

Thirty years later, my game is nowhere near the same. I don’t play or practice as much, so my scores are naturally higher. Unfortunately, I’ve had problems kicking the emotion of my score out of my head. On of my new challenges is to divorce myself from being emotionally tied to my score and focus on each swing, not the result. Shifting the focus from the score to the swing takes the pressure off and allows me the freedom to be more successful and happier.

Too many people become emotionally invested in their conversations with others. This is true in both business and life. Have you ever felt like you’re in a mortal combat competition with the person you’re talking to?

Becoming emotionally invested in the outcome of a discussion, especially when your role is to be influential, will yield the same results as my golf game. Instead of focusing on your message, you will lose being in the moment, not listen to the other person, get so wrapped up in your rebuttal, and eventually get frustrated or even angry. That’s a sure double bogey!

Take a lesson from me and change your thinking when it comes to critical conversations that will occur almost daily in your life. You will feel that anxiety welling up in your belly. That’s when a little voice inside your head reminds you to be quiet and refocus on your message, not on the outcome. You never know, the other person’s idea may just be better than yours!

By not being emotionally invested in the outcome of a conversation, a sales meeting, a conversation with your boss or employee, or a discussion with your spouse or significant other; you will find that you avoid getting angry, learn a new point of view, and ultimately become more influential.

© 2015 Toro Consulting, Inc. All rights reserved

Extra Points: Simple & Complicated

This week’s focus point…Simple & ComplicatedDan Weedin Unleashed-40

This coming week, my daughters and I are heading over to nearby University Place (near Tacoma) to watch the Unites States Open being held at Chambers Bay Golf Course. It’s the first time our national championship has been held in the Pacific Northwest. Since the US Open always falls on Father’s Day weekend, my daughters and I have always watched it together. When it was announced that it would be held near us many years ago, we made a commitment to go. It’s hard to believe that day has come!

Chambers Bay is unlike any golf course many of these pros are used to playing. There is an unpredictability due to landscape, hole locations, and even par changes daily on certain holes. For as much discussion as there has been around that complexity, I heard one former pro turned analyst say, “In the end, the person that wins will have done so because they kept it simple. You have to focus on the fact that it’s still just golf.”

Turning complex into simple sounds simple, but it’s more complex than that. It’s truly a mindset. The analyst discussed the focus on the ball and the hole, rather than on the surroundings and distractions. In our careers, it’s very easy to focus on our own surroundings and distractions to the detriment on what we should be focusing on. That distraction causes us to make complicated what should be simple.

This week, identify what is simple about your work, your marketing, your messaging, and your outcomes. Then turn your focus on keeping it simple, so you can keep putting for birdies rather than bogeys.

© 2015 Toro Consulting Inc. All Rights Reserved

This week’s quote –

“Golf is deceptively simple and endlessly complicated.

~ Arnold Palmer

New Weedin Unleashed broadcast today at 12 pm Pacific. Join this free event by clicking here to get information.

Gator in the Grass

This video was sent to me by my colleague and friend Noah Fleming. Noah was vacationing on beautiful Kiawah Island Resort in South Carolina a few weeks ago. He knows I’m an avid golfer and sent me this video via text. Take a look, it’s only one minute long…

I viewed it for the first time on my mobile phone. What do you think my focus was on? You would be correct if you said the tee shot. I was looking at the lush green fairway, the clear blue sky, and the danger on either side of the fairway. As a golfer that hits the ball right to left, I was wondering, “How the heck would I play this hole?”

My myopic view completely missed the alligator strolling right in front of me. It wasn’t until later that I watched it on a larger screen that my focus changed to the reason Noah sent it me to begin with.

Do you have a myopic view of your business, your company, and your career? Are you not seeing the gator in the grass?

In my consulting practice, I hear constantly from people that are so focused on increasing sales that they miss the peril that might actually put them out of business that is right smack dab in front of them. An example is the cyber liability peril that goes along with their mounting technology exposure.

In my coaching and mentoring practice, I talk to consultants and other professionals about increasing their peripheral vision. Many become so laser focused on their methodology and what they do, rather than how they are actually improving the condition of their client. The peril in this is that you miss the mark on engaging new prospects so they never engage with you!

Here’s the deal…

It’s easy for all of us to miss the gator in the grass. It’s human nature to become so overly focused on what we like to do and what we are good at doing, that we forget the perils lurking waiting for the unsuspecting. You have exposures to all sorts of crises just becasue you are in business – economic, physical, and reputation – and that’s part of the risk and reward of your craft. However, you can avoid a lot of gators if you slow down enough to identify your perils, assess how you can best prevent and mitigate them, and then go out and do what you do best.

For me, if I could only hit a nice easy fade like Jack Nicklaus…

© 2015 Dan Weedin. All rights reserved

Branding Iron Hot

TWoodsTiger Woods has not been the best golfer in the world for about half a decade now. For a period of about 8 to 9 years, Woods was the game of golf. He owned it. He was being hailed as the greatest ever, and for the period of time he ruled the sport, he probably was. When you consider the global talent that has come on the scene, it’s arguable that he did what nobody else ever did in golf, and perhaps all of sports.

However over the past 5 years, age, injury, and scandal have taken their toll on Tiger. Not only isn’t he a factor in the game right now, he literally can’t seem to make it through a tournament because of injury or poor play. Yet in spite of all of that, his brand is still strong. So strong, that he doesn’t even own his own name.

Woods is building a restaurant in Florida near his home of Jupiter. The restaurant will be called The Woods Jupiter: Sports and Dining Club because apparently Nike owns the rights to the words “Tiger Woods” as relates to business property. Don’t feel bad for Tiger; he did it to himself and probably pocketed a gazillion dollars from it. This isn’t the point of my article; so let’s get to it.

Athletes like Tiger Woods and Michael Jordan have become so powerful within their own name, that they’ve become a brand themselves. Arnold Palmer (at 84 years old) made more from endorsements in 2013 – $40,000,000 – than the great soccer stars Renaldo and Messi. That’s brand!

I have two questions for you – what’s your personal brand worth and is built to be sustainable?

How do you build your own personal brand if you’re an individual? You create an intellectual property empire with words (books, articles, blogs, etc) and voice (speaking). You deliver such incredible value that your name will soon precede you. You build “armies” like Arnie did by being charismatic, engaging, and the ultimate object of interest. You continually evolve, invent, create, and grow.

How does your company or organization build a brand? The same way, except that it is manifested through your employees and by your leadership. You create a culture of “playing for each other;” you encourage ideas; you build leaders within your organization; you collaborate; and you never stop growing and developing yourself.

Here’s the deal. Regardless of whether you are a brand of 1 person or a million employees, “branding” has become the most important business strategy you must focus on. It projects your reputation and your value to others; and it is what will protect you from any economic crisis or the winds of change. Tiger Woods has kept his brand strong even has is golf game withers. Michael Jordan hasn’t suited up for an NBA basketball game in nearly two decades, yet sales of his shoes are monstrous. The majority of golf fans in the world never saw Arnold Palmer play; yet his brand is still legendary. What about you? What do you need to accomplish to be branding iron hot with yours?

© 2015 Dan Weedin. All Rights Reserved

Extra Points – Conviction


Fathers Day for me is spent watching the final round of United Stated Open golf championship. As an avid golfer, I just love the U.S. Open and my kids love watching with me, and my wife is kind enough to tolerate it. As I was watching another dramatic finish, one of the commentators made a statement as a golfer was attempting an important short putt. He said, “He just needs to hit it with conviction.” The golfer did and the ball disappeared in the hole.

The champion of the tournament, Webb Simpson won because he played the round with the best conviction. Some players faltered down the stretch and allowed Simpson to be victorious by only one stroke. Here are the business and life lessons for you…

First, play life with conviction. Confidence, fearlessness, and passion win out more often than not. Being scared, cautious, and displaying lack of trust in yourself will leave you looking up at the “champion.” Second, you can win by the slimmest of margins and still be a champion. One stroke, a nose, an inch, a millisecond – all those are the margins that mean the difference between life altering success and anonymity. You don’t have to blow away the competition, you merely need to win by a stroke.

Be bold. Play hard. Do your best every day. Have conviction….

This week’s quote –I never rooted against an opponent, but I never rooted for him, either.” ~ Arnold Palmer

© 2012 Dan Weedin. All Rights Reserved

Extra Points – Mothers Day Special

Last Thursday, I was playing golf at Port Ludlow Golf Course on a beautiful day. I was on Hole # 7 with an approach shot of 160 yards. I’d been playing pretty well and felt a good swing coming. As I was about to address the ball, I noticed a mother duck and about a dozen of her babies walking right down the middle of the fairway. They obviously had ignored the signs to stay on the cart paths. Very cute.

As you know, your brain focuses like a laser on what you are thinking of and the mother and her ducklings had captured my attention. I immediately sent my 6 iron shot screaming down the fairway on the ground…right at the ducks! If you know me, you know I don’t kill anything but a good joke. I yelled at the ducks – “Move!!!” The ducks scattered except for one guy who got plunked by the Callaway War Bird (the ball) and took a tumble. I saw his white bottom upended from 50 yards away. My fellow golfers and I stood motionless watching to see what happened.

At that moment, the mother duck swooped into action. She came fluttering over (along with her children) and tended to the fallen duck. They comforted, checked and then helped the little guy up. He was limping but with the help of Mom, was working his way forward.

(Note: Before you start sending me hate mail, I made sure the duck was okay. He basically rubbed some dirt on the “owie” and was walking normally after a few minutes. I smartly took the long way around the fairway as I saw how the mother was looking at me!)

I was so impressed by the mother’s instinct to attend to her fallen child. She completely enveloped him and made sure he was tended to. I guess all mothers regardless of species have that maternal instinct to care for and love their children unconditionally and with great love. Here’s a day after salute to all our mothers who selflessly take care of their flock. Special thoughts to my Mom, my wife, my mother-in-law, and all mothers reading this right now!

This week’s quote – “A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie.”  ~Tenneva Jordan

© 2012 Dan Weedin. All Rights Reserved

Extra Points – Guidance on the Fairway of Life & Business

This week’s focus point –

with my caddie Sebastian


When I was in Bogotá last week, I played golf with the husbands of my cousins. In Colombia, they don’t use golf carts, they use caddies. And, I mean really good caddies. Sebastian read my putts, aimed me in the right direction, fixed my ball marks, and generally gave me a walking lesson as he helped me understand my bad swings and applaud me on my improvements. He probably easily saved 6 or 7 strokes on my round. He knew the course, and he figured out my swing quickly and the direction I should go.

We need help in the direction we go in business. I’ve been playing golf for over 30 years and I needed help. No matter how long you are in business, you also need help. I have a professional mentor; what about you? Someone to metaphorically read your greens, align you in the right direction, provide guidance and advice, and applaud your successes.

We all need mentors and coaches. Think of it as an investment rather than a cost and you will reap greater rewards than you can imagine.

What if you could save 6 strokes a day in your business?

This week’s quote – “Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it.
~ Michael Jordan

© 2011 Dan Weedin. All Rights Reserved