My Super Bowl Epilogue – Therapy for a 12 the Day After…

20140121-162057.jpgI’ve been asked my many of my faithful readers what my thoughts were on the end of the Super Bowl. They were surprised that I didn’t vent on my Extra Points, but that edition was written long before the game.

When I coached high school basketball, I had a 24-hour rule (especially after losses) on making statements to avoid allowing emotion take over. This one hurt…bad. Heartbreaking, tragic, and any other adjective on that level applies to me and my fellow 12s. There may even be a few lessons on leadership and management for all of us. You never know. So here it is…

Full disclosure…I expected and wanted Marshawn Lynch to carry the ball on 2nd down on the 1-yard line to score a go-ahead touchdown and win the Super Bowl. It’s what I (and about a gazillion other people including the Patriots) expected to happen. I still think it was a tragic error by Pete Carroll to call for a pass in that situation. But then again, I would have kicked a field goal with 6 seconds left in the first half. Which leads me to my first point…

  • You can’t have it both ways. Head Coach Pete Carroll has always been a gambler and as much as we sometimes cringe, we more often than not have ended up on the good side of the score. Have we forgotten last year’s 4th down completion to Jermaine Kearse for a touchdown against the 49’ers in the NFC Championship game that ended up being one of the critical game-changing plays? How about the fake field goal just 2 weeks ago versus Green Bay that resulted in our first touchdown? You live by the sword and you die by the sword. In truth, his instincts have been right more often than not.
  • Calling a pass in that situation (although I’m on record that I wanted the run) isn’t crazy. In fact, it’s a good option at that point with only one timeout left. My issue is the pass play itself. If you’re going to pass, put the ball in your point guard’s hands (i.e. Russell Wilson) and give him options to throw or run. Eliminate the necessity of perfect timing and a bunch of bodies clogging up the middle of the field. I watch every Seahawks game and I think they are more effective passing the ball in from the 1-yard line than running it. My issue is with the play.
  • Pete Carroll was right. The call was set up perfectly for the defense. If you watch the experts on ESPN or the NFL Network diagram it out, it was set up for success. Here’s my issue – I believe more in players than plays. If you have Calvin Johnson or Dez Bryant running that route, fine. With all due respect to Ricardo Lockette, we don’t have that guy. The timing of the play requires that Wilson throw to a spot. Kearse didn’t get his job done in rubbing off the cornerback that eventually picked it off. The failure was in the execution and that happens when you put your trust on the play and not your best players. Our best players are Lynch and Wilson. We needed to give them the opportunity to win the game for us.
  • Let’s give a lot of credit to two Patriots on that last play – Malcolm Butler and Brandon Browner. Browner stood up the smaller in stature Kearse (in my opinion a coaching gaffe to have him there) and didn’t allow the legal pick. Butler, an undrafted rookie, made a brilliant move beating Lockette to the ball and then hanging on to it. That was an unbelievable play by him. Wilson’s ball was too high and needed to be in a spot that only Lockette could catch it. Give Butler credit for making him pay. Those guys on defense get paid, too. They out-executed us on that most important play and it won them a championship.
  • Pete Carroll took the blame. That’s what good leaders do. Russell Wilson took the blame, saying that he threw the pass. That’s what good leaders do. Offensive coordinator Darrell Bevell said Ricardo Lockette could have fought harder for the ball (twice). That’s bogus. While he may be entirely right, he threw his player under the bus. Lockette is a backup that makes his living as the gunner on special teams. He’s not even your best wide receiver. He’s good, but not special and that play required special. Bottom line is that even if you’re right in your assessment, you take the blame. That more than anything else can lead to dissension in the ranks. Bevell is not ready to be a head coach.
  • I read and hear people bashing the defense for their 4th quarter performance. The Seahawks were 18-0 heading into this game when leading by at least 10 points in the final quarter. Now 18-1. Here’s the deal – first of all, the Patriots are good. Really good. They have one of the best quarterbacks of all time and outstanding skill receivers. Second, I literally gulped when we lost Jeremy Lane. That was a huge loss because now the Hawks had to move Byron Maxwell into the slot and leave Therold Simon out there against these terrific wide receivers. Advantage Brady. Two of the touchdown passes (including he final one) were thrown against Simon. Third, losing Cliff Avril to a concussion was brutal. We lost our outside speed rusher and from that moment on, we never put the same pressure on Brady.
  • Injuries are part of the game, but let’s be candid here. Richard Sherman, Earl Thomas, and Kam Chancellor were all banged up and not nearly close to 100%. You lose Lane and Avril during the game. The guys coming in are doing the best they can but it’s not the same. Brady will find weaknesses and exploit them. It’s not dissimilar to benefiting two weeks earlier from a gimpy Aaron Rodgers. The defense wasn’t the same because, well…it wasn’t the same.
  • I was asked about the mêlée at the end and must admit I wasn’t watching it live because I was off in the corner throwing my own little private tantrum. Let’s face it, highly charged guys in the heat of the moment can get into very emotional states at the worst time and that is unfortunate. For his part, Bruce Irvin issued an apology. What Doug Baldwin did earlier was indefensible. I like Baldwin a lot and have every time come to his defense, but on his touchdown celebration antic, I can’t. It hurt his team and it was embarrassing to the organization and the city. Knowing him to be a smart guy, I doubt it will happen again.
  • I look back at how close Marshawn was to scoring on the play before the interception. When he hit the 3-yard line, I thought he was in. Someone made a great tackle and isn’t getting credit for saving the game for the Pats. Damn.
  • If I hear one more knucklehead conspiracy theorist imply that the coaches actually decided to not give the ball to Lynch because they didn’t want him to be the MVP, then I might actually internally combust. These people are either still drunk, ignorant, or need concussion testing. C’mon, man.
  • To a fan with no dog in the hunt, it may have been the best Super Bowl of all time. That is of no solace to us on the losing end; in fact it makes it worse. This loss doesn’t sting. It hurts like a Kam Chancellor hit to the gut. You don’t get chances to make history all the time. It may never happen again. The NFL is set up for “anti-dynasties.” It will be hard to get back here again next year. I think I now know how Boston fans felt when the ball went through Bill Buckner’s legs in the 1986 World Series or Buffalo fans when Scott Norwood’s game-winning FG strayed to the right in Super Bowl XXV.
  • I’m now way past “dazed and confused.” I’m getting over the “really, really angry” stage. Now, I’m just trying to gain perspective. All that within 24 hours shows some maturity and growth from me. Maybe that’s what happens when you get your AARP card in the mail.

My final thoughts – The coaching staff made the same mistake that many business people make. They were guilty of “over-thinking.” It’s always best to “stay in your lane” and do what you do best. The Monday Morning QB in me says you err on the side of winning or losing with your best players. With 26 seconds and one timeout left, you lean on Wilson and/or Lynch. If you’re going to pass, then give Russell options and outs, not precise timing patterns. That’s when he’s at his best. Damn again.

I know how much I am still hurting. As a former coach, I know it’s exponentially more painful for the players, coaches, and organization. It’s probably time for us soon to be part of the team and show them our support. You win and lose as a team. And we fancy ourselves part of the team, so time to act the part.

But (as a good colleague of mine always signs off with), that’s just me…

Creating Your Own World Cup Experience

Calling me a casual soccer fan is like saying Seattle Seahawks All-Pro cornerback Richard Sherman is understated. World Cup

I watched the first USA match in the World Cup on Monday with my daughter. Of course, like everyone else I root hard for the home team. As a novice when it comes to soccer, I’m just guessing at what’s going on and know that when we score a goal that’s good, and when the other guys do, that’s bad. On Monday, we had just enough more good than bad!

I will continue to watch this monumental event that captivates the world for 30 days. And then I doubt I will watch anymore soccer again until maybe the Olympics or the next World Cup in 4 years. I’m just not a fan of the sport. So what compels me to spend any of my time actively participating? Two things ~ national pride and the stakes.

To get casual fans interested in these games, both are required. With only national pride and no stakes, it’s simply a novelty. While I would be happy with a USA win, I doubt I would do more than have passing interest when the news pops up on my iPhone. It would be very similar to my interest in pre-season NFL games and I’m a huge football fan. With only high stakes and no national interest, it’s invisible. If the USA weren’t competing in the World Cup, I might not even be aware it was going on. The combination of the two catapult it into my stream of consciousness and creates deep interest.

The same is true with your business…

In order for a casual “fan” to consider you an object of interest, you need to generate two things ~ emotion (i.e. national pride) and a valuable return on investment (i.e. stakes). Without both, you will be nothing more than a novelty or worse, invisible.

Too many business owners and entrepreneurs try to use logic as a base for creating interest and making sales. That’s a mistake. Logic makes people think. Emotion makes people act. People buy Mercedes cars, Rolex watches, and Prada handbags because of how it makes them feel about themselves, not becasue they are practical. Emotion is the first and foremost response you need to create in your target audience. You do that by showing dramatically improved condition.

In my marketing for coaching and mentoring business owners and entrepreneurs, I focus on my ability to help them rapidly realize an improved and more joyous lifestyle through accelerated sales and revenue, more discretionary time to do things that they enjoy, and increased peace of mind. I could focus on the methodology of getting there, but that’s boring. In the end, people want to be happier. What makes them happier is all individual, yet in my experience they tend to focus on money, time, and peace of mind. That’s where I focus my energy on the intellectual property (writing, speaking, presenting) I generate.

What about you? What is your product or service that improves the lives or conditions of people and businesses? Do you spend your time boring them with details or exciting them with how you make there life better? How can you assure that you keep that momentum rolling and sustainable?

I undoubtedly will never be an avid soccer fan, but I am certain to sustain my interest in the World Cup as long as I have a rooting interest and the stakes are high. The event has captured my attention. You have the great opportunity to do the same thing in your business. If you’re successful, then you will spend the foreseeable future with the ball landing safely in the back of the net.

© 2014 Dan Weedin. All Rights Reserved

 

Extra Points – Polarity

Miami sunset

Today’s Extra Points comes to you with a slightly different look. My Constant Contact iPad app doesn’t seem to allow me to copy a prior email. I will not be deterred while on the road!

I’ve been on an East Coast “tour” for the past week. Two destinations with a polar difference in climates. Stop 1 was Miami (see sunset above) where it was 68 degrees and sunny. Stop 2 was New Brunswick NJ where it was 10 degrees when I landed. You can imagine my suitcase represented this polarity with what I packed. No in between here.

Our society today seems to react in exponential polarity when conflict arises. Whether it was the Richard Sherman interview on FOX after the Seahawks defeated the 49’ers to advance to the Super Bowl; or the hi-jinx of celebrities like Justin Bieber; or decisions made by your local city council/school board/state legislature, the polarity of opinions and differences is tangible. It tends to explode out of control when mixed with the social media engines of Twitter and Facebook. People are able to spout opinions and be vitriolic in real time without repercussions.

Why is this important to you as a business leader? Because if you choose to lead, you must be prepared to deal with the noise. It used to be that you could deal with it one in one. Today, you and your business must be prepared to deal with people loving and “hating” you and being vocal without knowing the whole story. To do this, you must do three things. First, you must build up your own self confidence and not allow the negative side to depress you. Second, you must not allow too much “love” to distract you and lose focus. Third, you must develop exemplary language skills to show knowledge, empathy, and be influential.

Too much of anything is never good. Today, the polar extremes of too much positive or negative can influence your own thoughts, behaviors, and actions. Don’t allow the noise to overwhelm you. Keep perspective and be a leader.

Copyright 2014 Dan Weedin. All rights reserved