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Posts Tagged ‘small business’

Extra Points: Practice & Build Out Your Plans

September 18, 2017 Leave a comment

Dan Weedin Unleashed-40This is Part 3 of a four-part series this month in honor of National Preparedness Month. While this may not seem to be the sexiest of topics, you need look no further than the wreckage left by Hurricanes Harvey and Irma to understand the life and death issues faced by you, your family, and your business.

Week 3 focuses on creating and practicing your plans. This reminds of being a high school basketball coach. Each week, the coaching staff would put together a plan for the two teams we would play that week. We would then focus our practice and preparation on that plan, including very specific situations that would simulate the games. Creating a plan to survive – both in your personal life and for your business – demands the same process.

Step 1 is to actually think about, write, down, and communicate a plan. This step is for both your home and business. You should include things like first aid kit locations, emergency funds access, critical document storage, evacuation planning, and how everyone will communicate. Very few small and medium-sized businesses ever get past Step 1!
If you are a business owner, you have a responsibility to your employees and their families. If you have a family, you have a responsibility to them. Not doing so is negligent and dangerous.

Step 2 is knowing how to access community resources. This means shelters, food banks, and other resources that your local, county, and state emergency management teams have created. I know in my city, City Hall is designated as a community shelter in an emergency. They will provide heat, shelter, and food for those that have had some impact and are vulnerable. Do you know where your emergency shelters are in your city or town?

Step 3 is practicing your plan. I often tell business clients that while the fire extinguishers mounted on the walls in their business are nice, they are useless if nobody knows how to use them. You can have an evacuation plan that fails miserably if nobody knows it; a communication plan that falls on deaf ears if it hasn’t been tested; and someone become injured or die because they never practiced how to stay alive and guessed wrong. Bottom line: practice your plan to assure the safety and well being of the most important people in your life.

There is a fabulous program meant to train people to be first responders and help each other. It’s called Until Help Arrives and information can be located here – Learn more.

Next and final week, we focus on getting involved and being part of something larger. Being “safe out there” is incumbent on planning ahead.

P.S. Follow me on Facebook. This month, I will be doing a Facebook Live segment on how to pack a “go bag” in case you must evacuate your home and one that you should keep at work in case you get stuck and can’t make it home for days. I’m also posting daily tips on Twitter.

Quote of the Week:

”To be wronged is nothing unless you continue to remember it.”

~ Confucius

© 2017 Toro Consulting, Inc. All Rights Reserved

Do you need help creating an emergency crisis plan for your business or family? Call me and let’s schedule a meeting to talk. The time to act is before you need it. Email me

Shrimp Tank Podcast: Pam Leno

September 15, 2017 Leave a comment

Our last guest on The Shrimp Tank was Pam Leno from Ideal Wellness NW. We had a marvelous and fascinating conversation on her business and how you can improve your own health and well-being. Watch the video and then go to our website to listen to the entire podcast. We are also available on iTunes under Seattle Shrimp Tank.

© 2017 Toro Consulting, Inc. All Rights Received

Extra Points: Helping Neighbors & Community

September 11, 2017 Leave a comment

Dan Weedin Unleashed-40This is Part 2 of a four-part series this month in honor of National Preparedness Month. While this may not seem to be the sexiest of topics, you need look no further than the wreckage left by Hurricanes Harvey and Irma to understand the life and death issues faced by you, your family, and your business.

Week 2 focuses on making a plan to help your neighbors and community. I am very fortunate to live next to incredible neighbors. We have access to each others house to help in an emergency and are really “on call” when needed. Neighborhoods look different for everybody. so let’s talk about three things you and your neighbors can do to help each other and your community.

Step 1 is to have a neighborhood meeting (adding food always helps) to find out information like: who has a generator; are there medical professionals in the group; are there any vulnerable or special need people; where are the best places to stage people; and routes of ingress and egress. It doesn’t have to be overly formal, yet these are important things to know in a crisis.

Step 2 is to create a communication link. Make sure there are secondary and tertiary plans in case connectivity and power are compromised. If there is one person that is willing to do the work of gathering contact information, that would be a huge benefit for everyone.

Step 3 is keeping current. The group should meet at least once a year – September is good – to update information and fill in any new neighbors. In the case of a disaster, we will need to count on each other becasue nobody else may come for awhile.

I just saw a tremendous presentation on a program meant to train people to be first responders and help each other. It’s called Until Help Arrives and information can be located here – Learn more.

Finally, your community is also your neighbor. As safety allows, be ready to help your larger area with skill, expertise, and often just muscle.

Next week, we focus on practicing and building out your plans. Being “safe out there” is incumbent on planning ahead.

P.S. Follow me on Facebook. This month, I will be doing a Facebook Live segment on how to pack a “go bag” in case you must evacuate your home and one that you should keep at work in case you get stuck and can’t make it home for days. I’m also posting daily tips on Twitter.

Quote of the Week:

”Opportunity is missed by most people because it is dressed in overalls and looks like work.”

~ Thomas Edison

© 2017 Toro Consulting, Inc. All Rights Reserved

Do you need help creating an emergency crisis plan for your business or family? Call me and let’s schedule a meeting to talk. The time to act is before you need it. Email me

Extra Points: Flattened Squirrels

August 28, 2017 1 comment

Dan Weedin Unleashed-40“Be decisive. Right or wrong. Do not hesitate. The road of life is paved with flattened squirrels who couldn’t make a decision.”

This was the “story of the week” from our legendary Rotarian, Ardis Morrow. For you squirrel lovers (and I like squirrels to, for that matter), send your complaints to Captain Jack. He doesn’t like squirrels. While meant to be humorous, the truth of the matter is that it’s pretty accurate.

Squirrels and other wildlife that trek over highways and byways and survive probably didn’t spend much time hesitating. We humans have a penchant for hesitation. We often create our own “invisible fence” that is the enemy of decisiveness. Fear of rejection; fear of failure; and fear of a multitude of things keep us in our self-created invisible fence. This becomes problematic if the fence has us confined in the middle of a highway!

Business decisions – especially in times of crisis – can easily be overwhelming. However, if properly planned in advance, they can be made with more decisiveness. While planning ahead doesn’t guarantee the right decision, it at least improves the odds. Once that decision is made, don’t hesitate and commit to accelerating through it.

Here’s the deal: Important decisions are made in business every day. Often these decisions are made in the midst of crisis and chaos. The best way to compound the issues is to stand still holding a meeting about it and wringing your hands in fear. The best way is to have identified your potential issues before they happened; considered your options; and then when faced with the decision, not worry about right or wrong, but on your ability to be a leader and resilient. That’s the best way traverse life’s constant challenges.

Quote of the Week:

”You can discover more about a person in an hour of play than in a year of conversation.”

~ Plato

© 2017 Toro Consulting, Inc. All Rights Reserved

Do you need help growing and protecting your business? Call me and let’s schedule a meeting to talk. I’m confident I can help you and your business unleash your potential and profits.

Extra Points: Respect & Rewards

August 21, 2017 Leave a comment

Dan Weedin Unleashed-40This past week has simply been astounding and confounding from a historical perspective. The events in Charlottesville, VA and the events and fallout are being etched in history books for future generations to read. No matter your political persuasion, it’s clear that there is great unrest, fear, and uncertainty with many demographics of people in our country.

The business climate never strays far from what happens in society. You don’t have to have a keen memory to recall a few months ago when the Uber CEO lost his job after creating an abhorrent culture and woeful morale with employees. Even small and medium sized business can become victim to misunderstandings, lack of empathy, and lack of caring. This all leads to poor morale and the consequences are significant: poor performance, high turnover, floundering sales, and loss of reputation.

If you own a business (or have a leadership position), then you’re responsible for making that place of business a welcoming environment with a culture of advancing employee skills, professional growth, and fun. Yes, that’s right fun. When people enjoy being somewhere and have fun, the results are off the charts.

If you are an employee, don’t think you’re off the hook. One of the most insidious maladies is a victim mentality. This is manifest when one thinks problems are someone else’s fault or responsibility; they take no ownership and instead pass the blame; and they bring in outside personal problems and make it everyone else’s problem.

Nobody needs any more victims. We all have greater control than we think. Respect and encourage people in your employ. Care about them as people, not just as human assets. Employees respect the sacrifice and courage it takes to start and run a business. Be a positive influence, rather than a divisive one. Ultimately, we all must simply care about each other as humans and respect that we share this earth together. That will lead to better politics, a better society, and better business for everyone.

Quote of the Week:

”Walk while ye have the light, lest darkness fall upon you.”

~ John Ruskin, English writer

(with the eclipse happening today, I just couldn’t help myself with this quote…)

© 2017 Toro Consulting, Inc. All Rights Reserved

Do you need help growing and protecting your business? Call me and let’s schedule a meeting to talk. I’m confident I can help you and your business unleash your potential and profits.

Cyber Webinars for Business

August 17, 2017 Leave a comment

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Cyber Webinars: October 3, 12, and 19

October is National Cyber Security Month

Cyber liability and security of your assets is the most dangerous peril to your profitability and business continuation. CEOs and business owners understand how to use their computers, mobile devices, and the power of the cloud to boost performance and efficiency, yet few understand the exposures and hazards that they create for the company.

Small and medium size businesses are targeted the most. The reason? They’re low-hanging fruit and the picking is easy for cyber criminals. If the largest and most sophisticated corporations can be exposed to cyber liability, so can you. This webinar is not about elimination of the risk because that’s impossible. Rather, it’s a comprehensive plan on how to optimize your preparation and readiness to be resilient.

The webinar is ideal for the person in charge of controlling and financing risk in your company. Whomever is responsible for the business continuation and insurance in your company should register today and reserve a seat at this all important webinar (three dates available). The future of your business may very well depend on it…

Protecting Your Company to Infinity & Beyond

Dates: October 3, 2017 / October 12, 2017 / October 19, 2017

(Note: All three webinars are identical. You only need to attend one of them)

Time: 11:00 am to 12:00 pm PST (2:00 to 3:00 pm EST)

Platform: Video webinar through my private Zoom page. All you have to do is log in with credentials you’ll receive after registering.

Fees: $50 per person before September 15th. After September 15th, it’s $125 per person.

REGISTER today and reserve your spot.

What You Get

  • 60 minutes of discussion on strategies and tactics to control and finance the growing threat to realizing your company’s objectives and business growth
  • A workbook to use during the webinar to create your own company cyber plan
  • Techniques to prevent, control and minimize your cyber risk
  • Methods on how to most effectively finance and insure your liability from cyber perils
  • A sustainable model to keep current moving forward
  • The opportunity to ask questions and get immediate answers during the webinar

You insure your company for perils like fire, theft, and liability. The most insidious and worrisome peril of cyber liability often gets minimized or ignored. Protect your company assets and financial statement. Join your peers in this important program.

© 2017 Toro Consulting, Inc. All Rights Reserved

Extra Points: Up a Tree

August 14, 2017 Leave a comment

Dan Weedin Unleashed-40One of Barb and my favorite television shows to watch is called Treehouse Guys. This reality-style program chronicles a company of guys that build what I would term “luxury treehouses.” These homes (mostly used as vacation homes and cabins) are spectacular. It takes the simple huts kids build to new heights…literally. The skill and craftsmanship to safely build a safe and luxurious house up in the trees is amazing.

These guys are contractors with a patently unique concept that highlights their skill, talent, and creativity. They have a very targeted clientele as not everyone wants or can afford a luxury treehouse. They’ve parlayed that uniqueness into a “destination” company and a cable television show.

How is your business patently unique? To whom are you a destination business?

It doesn’t matter your business or industry. If you’ve not carved out your own niche and created a uniqueness about you, then you’re destined to be just another vendor or company among the masses. How do you find your uniqueness? It comes from what makes you unique and different. The Treehouse Guys turned a passion for treehouses and blended it with highly developed skills, and ultimately an ability to entertain into a television show (and undoubtedly more business).

Your task for the week is to uncover your individual and organizational uniqueness. While you may not build treehouses, you are skilled and talented in other areas. What you bring to the table is a value that must be marketed to your specific clientele. The more and better you do this, the more opportunity you find and the more resilient you become. Take some time this week to identify and define what your treehouse is, and then go tell the world in a way that they will take notice.

Quote of the Week:

”Management is doing things right; leadership is doing the right things.”

~ Peter Drucker

© 2017 Toro Consulting, Inc. All Rights Reserved

Do you need help growing and protecting your business? Call me and let’s schedule a meeting to talk. I’m confident I can help you and your business unleash your potential and profits.