Consider this your very special Public Service Announcement…
The 100 days between Memorial Day and Labor Day are the most dangerous days of the year for motorists in the United States. Are you prepared to protect yourself and your loved ones? Your employees? How do you know?
You probably can guess the causes of this statistic: Summer vacation traveling; kids out of school; weddings and other family events; more cars on the road trying to get places faster; more drinking and driving; more distracted driving; more road rage….
You get the picture. The problem is we all “get the picture” but very few of us take notice. Why? Because driving is second-nature to us. Most of us are fortunate enough to go out regularly and avoid serious calamity. The problem is when the activities mentioned above increase traffic, speed, and recklessness, those you most care about (including you) may not only be in peril, but be that cause of the peril!
If you are a business owner that has any size fleet of vehicles OR has employees using their own personal cars for your business regularly (e.g. sales people, contractors), then you’re ultimately responsible for any negligence that comes from them. While they may have been the one who made the poor decision that caused an accident, your name is on the truck literally and figuratively. You can go a long ways towards improving your position and reducing your risk of being the reason for a tragedy:
First, talk to all your employees about safe driving. Regardless of whether or not they drive for you. they are humans that you care about. Focus on distracted driving (especially anything that takes their hands off the wheel like texting or calling), keeping to the speed limit, and leaving early to avoid stress.
Second, schedule at least one safety training around safe driving. While these might often seem tedious, they actually work in raising awareness and reducing accidents.
Third, have consequences. By creating a minimum standard of driving record for those that do drive for you regularly, you are showing that you value the commitment to keeping everyone safer.
Final thought: Your loved ones are in cars every day, both as drivers and passengers. Don’t take for granted that these next 100 days are the same. The hard quantitative statistics don’t lie. And that commitment must start with you as a role model.
As the legendary sergeant on the 1980s television drama Hill Street Blues once proclaimed as the officers left every day on the job, “be careful out there…”
P.S. If you want even more information on how to help your drivers be more alert and safe not only now but into the future, contact me. Part of any good risk management program is prevention. I’m happy to help.
Quote of the Day:
“No man has a good enough memory to be a successful liar.”
~ Abraham Lincoln
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