Extra Points – Staying Power

This week’s focus point…Staying Power14_02_DanCapJackRetouch_001

I watched the World Cup final yesterday pitting eventual champion Germany and Argentina. I watched the entire match, which is saying something. I’m not a soccer fan; I really know very little about the sport and its rules; I recognize few of the players; and I had no rooting interest in the game. Yet I watched. Based on all I saw, a whole lot of people in the United States also watched! The World Cup has been on for a month and our national team had been eliminated almost 2 weeks ago. Yet, the interest for the remaining teams, the experience, and event captivated the entire world. Heck, there is plenty of evidence this country lost billions of dollars in productivity over the past month with the World Cup taking center stage. It’s safe to say that the event had “staying power.”

Do you have staying power in your business or career?

There are a few things that are required to assure that you do. Let’s use the World Cup as an example and see how you stack up…

You need to be relevant to people. You need to add value to their lives (for the World Cup, it was entertainment). You need to create passion and emotion. You must be an expert in your field. You need to be able to produce over and over again. You must be trusted to deliver results. And…this is important…you must be an object of interest.

The World Cup only comes around every 4 years, so all of these things get a boost due to it’s uniqueness. You have a harder job, yet you have the opportunity to be a life changer for people. Your job is to show them the value you bring. You can only do that if you meet all the criteria above, or else they won’t even know you exist, or lose interest. Take a cue from one of the largest events on this planet. Be relevant, be valuable, create emotion, and be interesting. By accomplishing this, you will consistently be scoring goals!

 

© 2014 Dan Weedin. All Rights Reserved

This week’s quote – 

It is absurd to divide people into good and bad. People are either charming or tedious.”

~ Oscar Wilde

Inaugural Unleashed Summit on September 23rd. Learn more and register now to save your seat to this dynamic event.

New Weedin Unleashed today at 12:00 pm PST. Join for free.

 

Extra Points – Barking at the TV

This week’s focus point…Barking at the TV14_02_DanCapJackRetouch_001

Hello. This Is Captain Jack. I’m Dan’s charming witty, and highly intelligent Jack Russell terrier. Dan’s on assignment driving back across the country with one of my human sisters. I’ve taken on the responsibility for your reading material for the week. Lucky you!

I’ve been watching the FIFA World Cup soccer matches on television with Dan the past couple of weeks. As you might know, I love watching TV. It’s the best information I can get to try to figure you humans out. There is a lot to figure…Dan watches these matches differently than how he watches the Seahawks. On Sundays during the NFL season, he has been known to yell, cry, jump for joy, utter disgust, proclaim admiration, and occasionally bark at the TV. I listen for him to yell, “get him,” so I can then burst into a ball of fire (like the Tasmanian Devil of Looney Tunes fame) barking at the TV and exhorting the Seahawks defense to make a big play. I look forward to all those opportunities because they need me.

Dan doesn’t move around or say much during soccer. His reaction is much more muted, yet when all of a sudden someone scores a goal, he reacts with fervor. I think it’s because he is a novice with the game and doesn’t understand all he’s watching. He does know that a goal for us is good, and a goal for the other guys is bad. That’s pretty much it. But he knows how to bark at that!

How humans react to things that happen to them determine how they move forward. I notice that often humans react with cynicism and negativity. Their bark is more of a growl. They blame others, dwell on the conflict, and in so doing mess up the rest of their day, week, or year. They are also no fun to be around. The good news is that there are humans out there that react with a positive attitude, take responsibility, and commit to solutions. Their results are much better. We dogs react, respond, and then move on. Even if the wrong team scores the goal, we know there are other opportunities ahead of us to bark at the TV. Always knowing there is more time to bark keeps us motivated and focused on the moment. What about you?

 

© 2014 Dan Weedin. All Rights Reserved

This week’s quote – 

One-fifth of people are against everything all the time.”

~ Robert Kennedy

Inaugural Unleashed Summit on September 23rd. Learn more and register now to save your seat to this dynamic event.

 

 

 

Creating Your Own World Cup Experience

Calling me a casual soccer fan is like saying Seattle Seahawks All-Pro cornerback Richard Sherman is understated. World Cup

I watched the first USA match in the World Cup on Monday with my daughter. Of course, like everyone else I root hard for the home team. As a novice when it comes to soccer, I’m just guessing at what’s going on and know that when we score a goal that’s good, and when the other guys do, that’s bad. On Monday, we had just enough more good than bad!

I will continue to watch this monumental event that captivates the world for 30 days. And then I doubt I will watch anymore soccer again until maybe the Olympics or the next World Cup in 4 years. I’m just not a fan of the sport. So what compels me to spend any of my time actively participating? Two things ~ national pride and the stakes.

To get casual fans interested in these games, both are required. With only national pride and no stakes, it’s simply a novelty. While I would be happy with a USA win, I doubt I would do more than have passing interest when the news pops up on my iPhone. It would be very similar to my interest in pre-season NFL games and I’m a huge football fan. With only high stakes and no national interest, it’s invisible. If the USA weren’t competing in the World Cup, I might not even be aware it was going on. The combination of the two catapult it into my stream of consciousness and creates deep interest.

The same is true with your business…

In order for a casual “fan” to consider you an object of interest, you need to generate two things ~ emotion (i.e. national pride) and a valuable return on investment (i.e. stakes). Without both, you will be nothing more than a novelty or worse, invisible.

Too many business owners and entrepreneurs try to use logic as a base for creating interest and making sales. That’s a mistake. Logic makes people think. Emotion makes people act. People buy Mercedes cars, Rolex watches, and Prada handbags because of how it makes them feel about themselves, not becasue they are practical. Emotion is the first and foremost response you need to create in your target audience. You do that by showing dramatically improved condition.

In my marketing for coaching and mentoring business owners and entrepreneurs, I focus on my ability to help them rapidly realize an improved and more joyous lifestyle through accelerated sales and revenue, more discretionary time to do things that they enjoy, and increased peace of mind. I could focus on the methodology of getting there, but that’s boring. In the end, people want to be happier. What makes them happier is all individual, yet in my experience they tend to focus on money, time, and peace of mind. That’s where I focus my energy on the intellectual property (writing, speaking, presenting) I generate.

What about you? What is your product or service that improves the lives or conditions of people and businesses? Do you spend your time boring them with details or exciting them with how you make there life better? How can you assure that you keep that momentum rolling and sustainable?

I undoubtedly will never be an avid soccer fan, but I am certain to sustain my interest in the World Cup as long as I have a rooting interest and the stakes are high. The event has captured my attention. You have the great opportunity to do the same thing in your business. If you’re successful, then you will spend the foreseeable future with the ball landing safely in the back of the net.

© 2014 Dan Weedin. All Rights Reserved