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Posts Tagged ‘Technology’

A Little Privacy Please…

May 17, 2017 Leave a comment

He is ready to fight for success

A Little Privacy, Please…
How to guard and protect yourself and your company from cyber crimes

As a first world society, I’m afraid we are becoming numb to calamity around us. Once upon a time, a global cyber security breach would have been the main news story for several weeks. The major attack that happened last week that impacted countless businesses around the world is now largely forgotten as we did into the FBI, the White House, and Russia.

We live in a growing less secretive world. The ability for a criminal with some technology skills to “break into” a small or medium-sized company and steal information is alarmingly easy. We all lock our doors at night to keep the bad guys out. The problem is that the bad guys don’t need to pick your lock; they just need to figure out your password and then they can steal information, money, and profits.

I will be brief today, but that doesn’t lessen the severity of this threat to your company and employees (including you and your family). Here are three steps you should take right now to help prevent and mitigate this risk:

  1. Create (or review and revise) a written cyber security plan for your company. I don’t care if you are a company of five or 500, you use the Internet and you need to protect yourself. Just like unprotected sex leads to bad consequences, unprotected systems could result in more serous viruses (see link to article below).
  2. Form a team. Being a lone wolf doesn’t work because you can’t possibly know everything. You need an IT expert, a risk specialist, and key employees in your company to build a strong fortification. It also supports accountability and implementation.
  3. Read this article in the Harvard Business Review written by Luke Bencie. A colleague of mine shared it on Facebook yesterday and it’s excellent. You and your employees are probably violating a lot of his suggestions. I know I am and that will start changing. Are you ready to change to match the new risk to your business?

Bottom line: This isn’t 1977 any longer. Your most valuable assets and information are no longer stored in a safe in your locked business. They live in a cloud that can be accessed by people with skills and bad intent. It’s time to re-awaken to what your most concerning risks are and do what you can to ferociously guard them.

I’m an expert in resilience, risk management, and crisis planning. I have a proprietary scorecard to assess where you are today when it comes to protecting your most important assets and your bottom line.

If these are important to you, then call and let’s talk. Call me at 360-271-1592 to schedule a meeting.

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WHAT’S NEW…my Private Brokerage Client program.

I’ve expanded my consulting practice to include the ability to place insurance coverage for clients. Through my affiliation and partnership with First Underwriters, I now can not only help you control your risk exposures, but finance them in a way that ferociously protects your profits.

My business model is different for two reasons. First, clients gain access to certain intellectual property and resources that before were only available to consulting clients. These resources will help clients save time, money, and frustration on their entire risk portfolio. Second, the program has a capacity limit. In order to offer this full-service, concierge style approach, I will limit the number of Private Brokerage Clients I will take on. Just since starting about 45 days ago, I’ve added five new clients.

If you’d like to learn more about how I can help you ferociously protect your profits and lifestyle, call me to see how this program might look for you.

WEBSITE

Extra Points: The Future of Work

February 20, 2017 Leave a comment

Dan Weedin Unleashed-40The concept of “work” is changing.

In the not too distant future, if a robot (or other artificial intelligence) can do it, they will. Who would have thought that cars could parallel park without a driver’s hands on the wheel? As we all know, self-driving cars are being developed now. Robots are frequently seen in operating rooms performing delicate surgeries much more effectively than human doctors.

Employers will be able to use AI to reduce uncertainty, lower workers compensation and other operational costs, improve efficiency, and get to market quicker (to name just a few).

That’s bad news for employees that are “transactional” in output value. Those employees that do repetitive physical tasks; who are part of an assembly line; who don’t require specific and skills training to do their work.

It’s good news for employees that become indispensable for their ability to strategize, communicate, innovate, and influence others. It’s ideal for those that create and deliver solutions; who are able to form important alliances and relationships; that strive to think outside the box; and that are able to be nimble and seize on opportunities for themselves and their employers.

In this country, there’s been too much emphasis in public schools on teaching to the “middle” in an effort to leave no one behind. There’s an emphasis on being “employed” rather than on also developing young entrepreneurs. I’ve met many an entrepreneur in my career that were students that played on the edges and didn’t always conform to the normative. That’s how they forged their way.

The future of “work” requires not only academic training, but also leadership and talent development to become valuable to employers (and perhaps become one themselves) of any size or industry. If you have young people in your life, encourage them to be innovative and bold; to challenge assumptions; and to drive their own destiny. Because the future of “work” is upon us, and the smartest and most savvy will be leading the field with the robots carrying their bags.

Does your company need  innovative and new strategies to grow and prosper? Call or email me to get your Unleashed® Balance Sheet. They are free to complete and send to me for a no obligation perspective.  (360) 271-1592 or dan@danweedin.com

Quote of the Week:

Organization doesn’t really accomplish anything.  Plans don’t accomplish anything, either.  Theories of management don’t much matter.  Endeavors succeed or fail because of the people involved.  Only by attracting the best people will you accomplish great deeds.”

~ General Colin Powell, USA (Retired)

© 2017 Toro Consulting, Inc. All Rights Reserved

Video Killed the Radio Star and What That Means to You

October 28, 2015 Leave a comment

Dan Weedin Unleashed-19I recall vividly listening to radio growing up in the 1970s. As a kid, I enjoyed listening to the local radio “jocks” playing music and waxing poetic in between Top 40 songs. Radio personalities like Casey Kasem made a name (and a brand) for themselves in those days. As the decades passed, I also started regaling in the opportunity to listen to sports talk. As a sports junkie, I listed to all the local radio “jocks” opining their own thoughts as well as taking calls from listeners. For all the years of avidly listening to some format in radio, the “working end” of the interaction was always hidden. Like the Great Oz behind a curtain, we had  no idea what anyone actually looked like; only identifying with their voice. The joke was always, “He has a face made for radio.”

That’s all changed…

Today you can literally watch your favorite radio personalities go about their business. The genre doesn’t matter – sports music, politics, news – it’s all available either live on TV or streaming online. The industry has basically lifted its curtain and let you in to its lair. For example, every morning after I get back from the gym, I watch the Dan Patrick Show (popular sports journalist and host) being broadcast live from its New York studio. I see all the producers; all the equipment; listen to them speaking to someone on the phone; and often watch live interviews. On Patrick’s show, they even show the breaks and interactions between the staff.

You might be asking, “So what, who cares, what’s in it for me?” What’s this mean for you and your business and career?

Plenty. If you want to build your brand, you must be visual. Our society has changed from static yellow pages advertisements to You Tube promotions. You can’t bank on the fact that hiding behind a phone or email will be the accepted method of communications now or in the future. I spent 60 minutes on a business call with a colleague in Florida on Google video conference. I didn’t even shave, but my beard masks all those facial flaws anyway…

Here’s the deal – find ways to make your company and you more visual. Learn how to utilize videos as part of your website marketing, your blogging, and your messaging. Use images in your speaking to enhance your presentations (note I said images, not text). Become skilled in video conferencing for webinars and client/prospect calls. Many customer service platforms in the insurance industry now offer video chats. Can you do the same? You need to throw back your own curtain and be prepared to have your market see you in all your glory.

Video killed the radio star back in the mid 1980s when MTV and VH1 emerged. It’s progressively evolved in entertainment and business. If you stay static and unseen, you’ll end up going the way of the yellow pages. If you commit to being cutting edge and creative when it comes to showing off your business, you’ll become the next rock star in your world.

© 2015 Toro Consulting. All Rights Reserved

Practicing what I preach – check out my latest video blog.

Data Breach Crisis

August 28, 2013 Leave a comment

Information from my shopping cart and merchant account vendor’s newsletter. It applies to what I do so here I am sharing it with you. You can figure out the moral of the story!

Data breach incidents in the United States alone cost companies an average of $188 per compromised record in 2012*.

Multiply that by dozens or even hundreds of customer records, and it’s easy to see how the costs to your company can spiral quickly out of control if your system is compromised. Clearly, data security is a huge concern to merchants of all sizes.

Courtesy of Authorize.net

© 2013 Dan Weedin. All Rights Reserved

 

 

 

Foresight 20/20 Video Series: Episode #2 – Lost in Cyberspace

March 8, 2013 Leave a comment

Cyber crime is a huge peril that often gets overlooked by business owners and executives. This episode will focus on steps you can take to prevent a crisis dealing with the volatile world of technology.

© 2013 Dan Weedin. All Rights Reserved

Staying Current on Subscriptions

December 6, 2010 Leave a comment

Funny thing. I think in the “old days” of hard copy subscriptions, people did a better job of letting companies know when they had a change of address. Today, I think we end up dropping the ball a lot.

I just received an e-mail from a subscriber to my newsletters advising me about her address change. I appreciate that because now I keep a subscriber, she continues getting value from me, and I don’t get any “bounces.”

If you find value in subscriptions you receive, make sure you let them know when you change your e-mail address. As a newsletter “sender,” I am going to add verbiage in mine to request when people change addresses to let me know. I don’t want to lose happy readers because they forget to send me a note!

In today’s technology, make it easy to receive and to get…send and request address changes on subscriptions and newsletters.

© 2010 Dan Weedin. All Rights Reserved

Who Does Your Web Site Serve?

February 6, 2010 Leave a comment

In most business organizations, especially professional services, it’s incumbent on the business to make life easy for the customer or client, not the other way around.

I found that my newly designed “landing page” was in need of some work because it didn’t do a good job of making life easy for those who “landed” there. With valuable advice from my community and professionals I trusted, I swiftly did a re-design on this site to make it more of a table of contents for all the services and value I offer.  (Many thanks to Jenn Putnam and Jennergy)

View my new page

The re-design allows visitors to quickly scan areas of interest and decide where they want to go next.  And, yes, this will continue to be a work in progress.  Cyberspace requires fluidity.  My Speaking to Influence web site is next on my agenda to revamp, and plans are underway.  But, I digress…

What about you?  When was the last time you cleaned up your web site?  In today’s world, I can’t imagine going past 12 months!  Things change, you change, your services change, and most importantly, what your client and customers want and need from you change.

Here’s your weekend homework – go to your web site and start imagining what it would look like ideally.  Even if you’ve just made changes, fast forward in your head for future innovation.  In this rapidly evolving business world we find ourselves in, you can never allow yourself to get behind the 8-ball.

Then, after you’ve made a mental picture of your newly designed site, take action.  Create a game plan and time-line for completion. You don’t have to (and shouldn’t) do this alone.  But get started no matter what you do.  Remember, this is your 24/7 brochure, resource center, and store front.  It should reflect you and your business.

© 2010 Dan Weedin. All Rights Reserved