Extra Points: The Flash

Dan_Weedin_022As a kid, I loved comic books, and some of my favorites were of super-heroes. I was mostly into DC Comics which featured Superman, Batman, and Wonder Woman. My favorite was a guy who had the super power I most wanted. The Flash. The fastest human on earth wearing a cool red suit with a lightning logo on his chest. I wanted to be fast and The Flash was the guy.

Speed is a great super power for a super hero like Barry Allen (aka The Flash). It’s also a super power for those heroes called entrepreneurs. If you’re a CEO or President of an organization of any size (including just you), then you should be striving to wear that lightning bolt on your chest. Because in business, speed is everything.

  • Speed to market gets you to your target market first, so you can optimize your brand and value proposition. If you’re there faster and with more fury, you become the thought and brand leader.
  • Speed to cash in the bank is crucial to cash flow management. I’m always amazed when a business eschews taking credit cards (or charges the fee). Getting money in your bank account fast is more important than ever to surviving and thriving.
  • Speed to respond is often curiously undervalued by entrepreneurs. The “I will call you back at my earliest convenience” line is time-worn and transmitter-biased. With today’s technology, if one can’t respond to a voice mail within half a day, or an email within 24 hours, then they either are time management challenged or don’t care. Current and potential clients care.
  • Speed to recover means the speed to bounce back from a crisis. I’m talking to two potential new clients this week about creating or improving business continuity plans because they want to be able to reduce their “recovery time objectives.” The per minute improvement can result in tens of thousands of dollars…per minute. That’s real money.
  • Speed to human recovery. Yeah, this is different. Bad stuff happens to us all the time. Personally, we have to recover to crises both professionally and personally. How do you respond? The faster you can find your emotional and mental “sweet spot,” the sooner you return to peak performance. This is critical to how your business and company perform.

Here’s your challenge for the week. Pick one of these “speed,” or find one of your own. Then become The Flash. Work to accelerate your speed to improve your business, your profitability, and your lifestyle.

Quote of the Day:

“Kites rise highest against the wind – not with it.”

~ Winston Churchill

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