I just emailed off the final agreement to the publisher at Global Professional Publishing, Ltd in the United Kingdom for my first commercially published book titled…
Insuring Success: How to Sell Insurance When People Don’t Realize They Need It
The time frame for release of the book is 9 months, however my goal is to be done writing it sooner than that. I will keep you posted on the progress. I will be sending out an “official” press release, but wanted to get this out early to my community. I am tremendously excited and am looking forward to getting the book in the hands of as many insurance professionals as possible to help them enhance and advance in their careers! More to come…
© 2013 Dan Weedin. All Rights Reserved
One of my mentor clients asked me today, “Where do you find things to blog about?” A good question that I thought many of you may also be asking. Here it is. Get ready to cut and paste this interminable answer in your brain. Ready?
I guarantee that things happen to you every single day that you can write about, blog about, or use for a story in a speech. You just have to be in the moment and be able to use your life as a metaphor.
Here’s an example from today for me. I was working around the house and I love to listen to Pandora while I work. I had it on the Greased Lightning station and listening to an oldie song called, “What a Wonderful World it Would Be.” One of the lines said something like, “I don’t know what a slide rule does…” I chuckled. Neither does about 2/3 of the world anymore. However 40 years ago, everyone not only did, but used them all the time. So how do you use this as a blog post?
My mentee is in the technology world. The changes in technology are happening at warp speed. Just like the slide rule, many things we take for granted today may be obsolete in just a short time. In fact, much shorter than ever before! If you are unwilling to change and learn about new technologies in real-time, you and your business will be left behind playing with your slide rule.
If you are a consultant for helping businesses work with a diverse generational workforce, you might find a way to use this story in a speech comparing the slide rule to the Texas Instruments calculator to an iPhone app. You get the picture.
The key is to be aware of things around you; note peculiar things that happen or that make you laugh; find irony in everyday happenings; and make note of all of them. The next step is to try to relate them as a metaphor to something in your business. Then start writing…
The reality is that your audience will better understand a difficult topic or be more engaged in your speech when you use everyday life occurrences that seemingly have no commonality. It’s a great way to never run out of stories. All you have to do is live!
© 2010 Dan Weedin. All Rights Reserved
A client of mine recently commented on a blog post I wrote, and asked where I learned to write the way I did. His comments were appreciated and I thought I would also share with you…
- Don’t be afraid to offend. Really. If your writing doesn’t challenge, provoke, anger, or inspire a diverse range of your audience, you’re not doing your job. Apathy is the enemy. Your message needs to be direct and clear. You don’t have to be inflammatory, but you must be interesting.
- Read others who you respect. You don’t have to agree with everything (or anything) they say. But key in on writing styles and learn why they are successful.
- Practice. Practice. Practice. The more you write, the better you will be. Writing can include blog posts, newsletters, books, articles and op-eds.
- Get help. Education is critical to any success. Use coaches, mentors, teachers in your development. Heck, take a class from your local community college to improve your skills. Just remember, writing in business differs from creative writing. They are both good, but have different messages.
Bottom line – a huge part of creating marketing gravity is publishing and writing. Make sure yours is read!
© 2010 Dan Weedin. All Rights Reserved